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🎙️ 100 Years Strong: Australian Radio Forecasts Upturn in Digital Audio Advertising

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November 25, 2023

Congratulations to commercial radio in Australia, which is commemorating its 100th year anniversary this week. Commercial radio's financial contribution was as follows:

  • 2022 GDP of $1 billion

  • $320 million to the GDP of regional Australia

  • 6,600 FTEs, 38% of which are located in regional Australia

However, Australians place far greater value on radio than they do on money. In an era of chatbots and AI-generated images, commercial radio is a genuine and reliable local voice that gives listeners' actual concerns a voice:

  • 59% of Australians think that radio is a reliable source for news and current events.

  • 251,000 hours of content in regional communities that is relevant locally

  • A total of 2,200 hours of emergency service content are aired every year, and 58% of us get our emergency broadcasts from commercial radio.

PRESENTED BY MORNING BREW

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📢Amidst 100-Year Celebration, Radio Poised for Surge in Digital Audio Ad Revenue. Commercial radio in Australia celebrated its 100th anniversary this week and expects “double-digit” digital audio ad investment growth.

📢 AudioUK Hails the Best in Podcasting, Radio, and Sound Design at APAs.On November 22, the BFI on London's South Bank hosted the Audible-sponsored Audio Production Awards gala. The hosts this year were Pod Save the UK hosts Nish Kumar and Coco Khan.

📢 Spotify Announces Departure from Uruguay Market Following Copyright Law Changes. Spotify threatened to leave Uruguay last month over proposed music copyright law changes.

📢 Ireland Stands Tall with the World's Largest Per Capita Podcast Audience.It showed how quickly Irish ears had embraced a medium many had never tried before a few years earlier.

📢 Glenfiddich Leverages Podcasting for Audience Growth in Southeast Asia. According to Acast's Sound Smart Asia 2023 report, 82% of South East Asian consumers listen to podcasts daily or weekly, making Acast a podcast advertising powerhouse.

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

  •  Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

  • Sam Keogh has been named head of agency sales - Sydney by SCA chief commercial officer Seb Rennie. Keogh joins SCA with over 11 years of experience in media sales and management, having previously served as group business director at JCDecaux.

  • The health and wellness social shopping app Spree named Phil Ranta its new CEO. Ranta was COO of digital management agency We Are Verified.

  • The Acast Australia group business director resigns to join SCA's LiSTNR team. Following his February departure, Acast Victoria group business director Bryce Crosswell will join Southern Cross Austereo's LiSTNR as head of digital sales in Melbourne.

Stories From: The Low Season The Youngs by Elizabeth CraneStories From: The Low Season is an anthology fiction podcast inspired by the album "The Low Season" by POOLSIDE. Each song serves an inspiration for a short fiction piece, and the original song is reworked as a dreamy underscore. In this episode, (inspired by POOLSIDE’s song “Around the Sun”), get whisked away by writer Elizabeth Crane (and narrator April Eckfield), under a starry, spring sky with a group of friends who reflect on their youth. 

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

  • Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

  • Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

  • Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

  • Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

  • Nova Entertainment is hiring a Audio Engineer. NOVA Entertainment is Australia’s fastest-growing audio entertainment business

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

  • Kyle & Jackie O re-signed with ARN in a $200 million contract that will keep them on the air until 2034, ending weeks of doubt over their futures.

  • A month after revealing an exclusive collaboration with X, Paris Hilton's entertainment business 11:11 Media banned ads on X, CNN said. Hilton's media company is the latest to shut off Twitter advertising over antisemitism fears.

  • Content creators got new camera filters, video editing tools, and text-to-speech voice options on Instagram.

  • TikTok influencer Mizzy received 18 weeks in prison for violating a court order. Mizzy broke the order by sharing videos of people without their consent within hours.

  • CBC News reports that 32-year-old Instagram influencer Tristan James Hamm, known as “Mr. Adventure,” is charged with illegally killing bears in Yukon.

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