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🚀2023's Highest Internet Ad Growth Was in Radio Streams and Podcasts.

👋 I’m Miko and to welcome back to Podwires

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Today's Daily Brief

💥Hamish & Andy Tops Both Top Podcast Ranker and Top 200 Australian-Made Ranker in March 2024

Triton Digital®, the global leader in digital audio, podcast, and broadcast radio technology and services, released the March 2024 Australian Podcast Ranker today.

The Top Publisher Ranker has increased to now include the Top 20 publishers. For this reporting period, the top three publishers were ARN/iHeart again at #1, LiSTNR (SCA) again at #2, and Australian Broadcasting Corporation again at #3.

The top three podcasts for both the Top Podcast Ranker and Top 200 Australian-Made Ranker included Hamish & Andy (LiSTNR (SCA)) climbing up 5 spots to #1, Casefile True Crime (Audioboom) at #2, and Mamamia Out Loud (Mamamia) again at #3.

The Top Podcast Ranker saw many debuts this month, which included Three (SiriusXM Podcast Network), How To Fail With Elizabeth Day (ARN/iHeart), Get Started Investing (Equity Mates Media), Footy Talk – Rugby League Podcast (LiSTNR (SCA)), and more. [ Read more ]

🚀Internet Advertising Revenues Soar to Record $225 Billion Despite Economic Uncertainty: IAB/PwC Report

In spite of ongoing economic uncertainty, internet advertising revenues continued to rise, reaching a record-breaking $225 billion between 2022 and 2023 (a YoY increase of 7.3%). The IAB/PwC Internet Advertising Revenue Report: Full Year 2023, which was just released, supports this claim. It is widely regarded as the industry standard for US advertising revenue across digital media platforms and publishers, and it has been released for 28 years. It contains useful information about all digital platforms, including audio and video, social media, retail media, and more. [ Read more]

a message from our sponsor

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🚨 Radio & Car Continue to Ride Together

The National Association of Broadcasters meeting in Las Vegas, where television, radio, and other executives discuss media opportunities and challenges, ends today. Over the past few days, many radio presentations and panels have focused on in-car listening and younger audio consumers. When discussing 13-34-year-olds, the two topics overlap. Share of Ear® from Edison Research shows that 53% of 13-34-year-olds are reached by radio daily, demonstrating radio's resilience. This may surprise those who think young listeners only use streaming services or digital audio. However, radio listening location matters for this group. Many young radio listeners only listen in the car, making it a good place to reach them. Of the 13-34s who listen to radio, 56% only do so in the car. Programmers should remember that young radio listeners often listen in cars. [ Read more ]

PODCAST EVERYWHERE
  • Wondery announced the new podcast series Blame it on the Fame: Milli Vanilli, which chronicles the rise and fall of Milli Vanilli's Rob Pilatus and Fab Morvan. Blame it on the Fame: Milli Vanilli, hosted by comedian and actress Amanda Seales, is on Wondery+ now and will launch on Amazon Music and other podcast platforms on Monday, May 13.

  • Two years after turning the weekly The Powers That Be podcast into a daily show, Puck is launching its most ambitious project. It produces a twice-weekly Fashion People podcast with Audacy Podcast. The podcast will extend Puck's The Line Sheet subscription newsletter and be hosted by fashion expert Lauren Sherman.

Podcast Recommendation

Pre-Millennial, Pre-Tribulational, Dispensational, Independent, and standing on the inspired, preserved word of God, the King James Bible as our final authority.

This section is updated on a regular basis. View more, feel free to add yours

movers and shakers
  • Triton Digital and Omny Studio will lose Long Zheng. He co-founded Melbourne-based Omny Studio, which Triton Digital bought in 2019.

  • Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

  • RESONATE: How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field. 📅 Thursday, April 25 3pm PT / 6pm ET🚀 Soundpath🎫 Free📍 Virtual Online

  • TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

  • Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

  • Buzzsprout gave us a ultimate guide to Podcast Ads

  • Why would anyone listen to a brand-produced podcast when there are thousands? Hannah Bowler wrote five great examples of retailers' podcasting success.

  • Content Creators Can Learn From Welcome to Wrexham, according to an article written by Coleman Insights' Warren Kurtzman

  • Is New Wave Of Podcast Dealmaking Coming? Audioboom’s Stuart Last Thinks So. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

  • 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

  • That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

  • Get Evening Post Wrap - for nightly bite size news around Australia and the world.

  • Podwires Daily - for providing news about audio trends and podcasts.

  • Podwires Asia - for reporting on podcasting and audio trends in South East Asia

  • Trailer Mixtape - The Hottest Podcast trailer to watch

  • There’s a Glitch - updated tech news and scam and fraud trends

  • The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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