💥2024 Will See a Boom in Podcast and Streaming Audio Trends

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Presenting at Podcast Movement Evolutions, Megan Lazovick detailed the most recent findings from Edison Research's 2024 Infinite Dial report, which show a notable change in American audio consumption patterns with a rise in podcast listening and streaming audio.

Call and online probability panels were used to sample 1,086 people 12 years of age and older for the nationwide survey that was carried out in January 2024. To align with the national population figures of 12+ in the US, the data was weighted. Almost two-thirds of Americans aged 12 and older tune into online streams, including traditional radio, on a weekly basis, indicating that streaming audio has become a mainstream medium.

Some of the key findings include: 

Podcast listening reach is up overall:  

• 47% of the U.S. 12+ population has listened to a podcast in the last month, up 12% year over year; 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year. Despite changes in how downloads are being delivered and counted, listening levels are up markedly. 

Growth in podcast reach is driven by large increases among the number of female listeners: 

• 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%; 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19% 

• Weekly and monthly podcast listening among men are up 3% and 4%, respectively 

• Increases in the number of monthly and weekly podcast listeners are seen across all age groups  

Online audio listening hits the highest mark ever: 

• 76% of those in the U.S. age 12+ have listened to online audio in the last month, an estimated 218 million people 

• 90% of those age 12-34 and 85% of those age 35-54 have listened to online audio in the last month  [ Full Report ]

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