🎙️TODAY’S BRIEF

• 🔥2024 Women in Podcasting Awards: 15,000 Listeners Crown 39 Groundbreaking Shows

• 🚨 Podcast Insight: Podcast Advertising Surge: 41% of Marketers Boost 2025 Audio Investment

• 🌏 Podcast Elsewhere: Social Media Star Shabaz Ali Launches 'I'm Rich, You're Poor' Podcast on Adelicious Network.

• 🛠️ 3 New AI Podcast Toolbox to boost your productivity

👋 Hi, Podsky!

Miguel here! A huge congratulations to all the winners of the 2024 Women in Podcasting Awards! We are absolutely thrilled to be part of promoting this incredible event to our subscribers.

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Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

WOMEN IN PODCASTING
🔥2024 Women in Podcasting Awards: 15,000 Listeners Crown 39 Groundbreaking Shows

The 2024 Women in Podcasting Awards, presented by the Women Podcasters Network, saluted the voices of women in podcasting, where over 15,000 listeners voted across 39 categories. Among the several categories stood true crime, technology, business, and storytelling.

These categories showed the leading edge taken by female podcasters in changing the audio landscape through innovative and diverse storytelling. Winners were decided via a people's choice voting system, underscoring how podcasters are directly attached to their audiences. Jennifer Henczel hosted the virtual ceremony.

The Key Points:

• Overall engagement: over 15,000 voters, 400 nominees

• 39 unique categories from Arts & Design to Travel genres

• Virtual ceremony was held last Oct. 18, 2024, with interactive segments and special guest appearances.

• Next Awards Ceremony-February 1st, 2025-This also initiates the opening date for nominations for the next coming event.

• Nomination/Voting System Format: People's Choice, in which the winners are chosen by popular vote.

Our Take: The success of the Women in Podcasting Awards is a good indication that there is an increasing demand to see more diversity on the airwaves. Secondly, it acts as a great source for networking and finding collaborations for the future within the industry. For the podcast producers, this depicts the importance of community through interactive social media campaigns. It can permit audience engagement in live Q&A sessions and provides a road map of successful content strategies for specific podcasting niches.

🗞️ TL;DR - PODCAST NEWS

• Investment Guide: Earbuds Podcast Collective's Top Podcasts for Creative Business Success. This Earbuds Podcast Collective selection of five business and investment podcasts for creative professionals, curated by Christina F. Copeland, covers technology stocks, estate planning, rare collectibles, and business management to help artists and creators make smarter financial decisions.

• Podfest Expo 2025 Launches T-Shirt Design Contest with Free Creator Pass Prize. The design contest for two official Podfest t-shirts—a 2024 Podtour shirt and a 2025 event shirt—ends on November 8, 2024, and winners receive a free Creator/Editor Pass to Podfest 2026

• Social Media Star Shabaz Ali Launches 'I'm Rich, You're Poor' Podcast on Adelicious Network. Shabaz Ali, a well-known figure on social media, is making his first foray into audio content production with his new show "I'm Rich, You're Poor" on the Adelicious network.

• Asian Tigers Group Revolutionizes International Moving with New Podcast and AI Assistant Launch. Asian Tigers Group is proud to introduce a new podcast entitled "The Global Move," supported by an AI chat assistant called "Chat Bar," while it innovates the way people make an international move with continuity in support for tiger conservation through its partnership with the WWF.

  
  

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Podcast Advertising Surge: 41% of Marketers Boost 2025 Audio Investment

Kantar's Media Reactions 2024 report reveals that podcasting is a resilient digital medium with growing advertiser confidence. A total of 41% of marketers plan to increase podcast advertising budgets in 2025, thus confirming shifting media consumption patterns and the effectiveness of advertising. It is based on a survey of 18,000 consumers across 27 markets, supplemented by the input of 1,000 marketing professionals who explore media channel preferences, advertising receptivity, and budget allocation trends.

The Key Points:

• Podcasting is a top channel for planned budget increases in 2025 at +41% Net

• In a broader sense, consumer ad receptivity has increased a full 28 percentage points since 2016, from 19% to 47%

• Good music audio content increases ad receptivity by a significant margin, especially for Gen Z, compared to other demographics, by 50%

• Traditional media channels lose budget cuts while digital audio formats continue to rise in favor

• Marketers have greater confidence in the brand safety and trust of digital audio platforms, as proved by a 20% increase in positive feedback.

Our View: This is a great trend for producers in podcasting. With more budgets coming into the medium, increased production value possibilities, better monetization opportunities, heightened demand for professional podcast content, there will be much more targeting of audiences and measurement, and enhanced technology integrations for ad delivery and tracking.

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🔆 FROM OUR COMMUNITY

• Chick-fil-A Enters Entertainment Industry with New Family-Focused Streaming App Launch. It's launching Chick-fil-A Play, an app featuring exclusive animated shows, podcasts, and games for families, on Nov. 18. It's free, and the next big step in the fast-food chain's broader quest to lift restaurant sales and connect with its customers beyond mealtime.

• 60% of Top Podcasts Now Feature Video, Says Pod Sound School Expert. Pod Sound School says video podcasting-60% of the top podcasts now feature a video version-is one of the fastest-growing trends, but reassures creators that audio-only formats will have a place in an evolving podcast landscape.

• Podcast Advertising: The Ultimate Guide to Reaching Engaged Audiences. What's more, with podcast ads, a business can run the numbers by engaging an engaged niche audience through intimate audio content, complemented with various ad formats and placements to fit any marketing goal and budget.

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• October 23  - Think Like A Podcast Advertiser - What You Need To Know (virtual)

• January 16 -18 : Podfest Expo - Orlando, USA

• January 14 - 15th : Brand Podcast Summit - Virtual

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• NotebookLM Launches Business Edition, Enhanced Audio Features Powered by Gemini 1.5. Google has removed the experimental label from NotebookLM, added customisable audio features to let users control content presentation, and announced a business version for organisations and universities through Google Workspace.

• Global Podcast Market Set to Reach $2.21 Billion by 2028, AI Driving 36.5% Growth Rate. A new report by Technavio says the global podcast market is set to grow by $2.21 billion during the period from 2024 to 2028 at a CAGR of 36.5%. It says growth will be driven by increasing the adoption of smartphones and smart speakers, although the high competition with other forms of media, and changing user preferences continue to pose challenges to podcast consumption.

  
  

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