🔥66% of people in the Asia Pacific region Listen to Podcasts: Which Country Has The Most Listeners?

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Breech and and welcome back to Podwires Asia

Podcasting in Asia is still in its infancy, but it’s growing fast! In 2023, Acast's Sound Smart Asia report revealed that listeners across Singapore, the Philippines, and Indonesia are tuning into podcasts with more intent and focus than any other medium.

This is the main reason why Kangaroofern Media Lab, under the brand Podwires Asia, is focusing on the insight and trends in podcasting in Southeast Asia.

We're on an amazing journey, and we need your support! If you have stories, we'd love to hear them.Contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter. - Breech Valencia

• 🎧 "The Wrap Newscast": The expansion of news channels and websites into the podcast platform

• 🔥Asia Society’s New Podcast: Cultural Exchange Through Podcasting

• 🎙️ Interactive Storytelling Through Audio Dramas

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox

🎧 📰 "The Wrap Newscast" by Spotify: The expansion of news channels and websites into the podcast platform

Photo from Spotify

Do you think keeping informed and engaged with current events requires watching the news or checking newsletter websites?

The Philippines' premier English-language news/talk station is now on your podcast, and not only them but more and more news channels/websites are taking space in this growing platform.

Why This Matters: The expansion of news channels and websites into the podcast platform signifies a growing trend toward diversified media consumption.

It offers audiences flexibility in accessing news content and enhances the accessibility of information across different formats.

Our Take: The launch of new news podcasts like "The Wrap Newscast" by Spotify highlights the evolving landscape of media delivery, providing listeners with convenient access to curated news updates and insightful analysis on the go.

This trend reflects the adaptability and innovation within the news industry, catering to changing audience preferences and consumption habits.

🔥 🎧Cultural Exchange Through Podcasting

"Cultural Exchange: The Podcast" by Asia Society facilitates meaningful cultural exchanges, offering platforms for dialogue, understanding, and collaboration across diverse communities.

From exploring art and cultural traditions to delving into geopolitics and societal challenges, this podcast fosters cross-cultural connections and promotes global awareness.

Why This Matters: Cultural exchange podcasts like "Cultural Exchange: The Podcast" promote mutual understanding, empathy, and appreciation for diverse perspectives.

They contribute to a more interconnected and inclusive world where individuals can engage meaningfully with different cultures.

Our Take: Podcasts such as "Cultural Exchange: The Podcast" play a crucial role in bridging cultural divides, fostering empathy, and showcasing the richness of global diversity.

They empower listeners to explore and understand complex issues from multiple viewpoints, encouraging open-mindedness and dialogue.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Rapid Growth of Podcast Listening in the Asia Pacific Region

Yougov highlights the rapid growth of podcast listening in the Asia-Pacific region. Indonesia leads with 57% weekly listeners, followed by Thailand at 52%. However, in Japan, only 10% listen to an hour of podcasts per week or more.

Why It Matters: This data underscores the varying degrees of podcast adoption across different countries in Asia-Pacific, influencing content creation, advertising strategies, and audience engagement approaches.

Our Take: The disparity in podcast listening habits across these countries reflects cultural preferences, technological accessibility, and market maturity. Understanding these nuances is crucial for industry players to tailor their offerings and capture the diverse podcasting audience in the region.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Cumulus has an additional three years to reimburse lenders for $326 million. But Shareholders Reject Executive Compensation

• The Radio Academy ARIAS 2024 announces... Annie Nightingale to be honoured with Pioneer Award posthumously

• As per Buzzsprout's global download statistics, Spotify has emerged as the most popular podcast platform in terms of downloads for the first time. With 39,577,771 or 36.6%, Spotify passed Apple Podcasts for the first time.

Explore "Asia Society Conversations," a podcast series that delves into the most pressing issues facing Asia and the world today. Join host Alice Mong as she engages with leading experts, policymakers, and thought leaders in thought-provoking discussions on art, culture, politics, and beyond.

This section is updated on a regular basis. View more, feel free to add yours

• KL PodFest 2024. Join the podcasting community at KL PodFest 2024, featuring insightful sessions, interactive workshops, and networking opportunities. Discover new strategies, connect with fellow podcasters, and elevate your podcasting journey.🎫 PAID📍 Kuala Lumpur Convention Centre, Malaysia📅 Dates vary, check their website for details

• PodFest Asia. Explore the dynamic world of podcasting at PodFest Asia, a premier event bringing together podcasters, industry experts, and enthusiasts. Engage in workshops, panel discussions, and networking opportunities to enhance your podcasting skills and stay updated with the latest trends.🎫 PAID📍 Check their website for specific location details📅 Dates vary, check their website for details

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia🎫 PAID📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.