🎙️TODAY’S BRIEF

• 🔥 Podchaser Revolutionizes Podcast Advertising with AI-Powered Political Audience Analysis

• 🚨 Podcast Insight: Acast Achieves Profitability Milestone: Q3 Revenue Jumps 12% Despite iOS17 Impact

• 🌏 Podcast Elsewhere: Cumulus Media Reports Q3 2024: Digital Revenue Growth Despite Overall Revenue Decline

• 🛠️ 3 New AI Podcast Toolbox to boost your productivity

👋 Hi, Podsky!

🎃 Miguel here! We're going to be chatting about revenue for Q3 from Acast, Cumulus Media to SeriusXM today, so let's dive right in!

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Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

PODCHASER
🔥Podchaser Revolutionizes Podcast Advertising with AI-Powered Political Audience Analysis

Podchaser is providing a new way to sort podcasts by political lean for advertising and outreach; AI-powered analysis and human-verified results.

This tool will help brands find alignment with audiences in the fragmented podcast landscape of over 160 million U.S. podcast listeners.

The feature categorizes English-language podcasts by their Power Score, U.S.-based audience reach, and a number of episodes-a minimum of five in the last two years. This is a great innovation that will really help advertisers and PR agencies target audiences more effectively to increase engagement with personalized messages.

The Key Points:

• Verify that podcast qualifies based on the following criteria: in English, according to Power Score, US-based, 5+ episodes in 2 yrs

• Verify political bias classification: Neutral/Mixed, Low/Medium/High Left/Right

• Ensure that content analysis consists of podcast descriptions, recent episodes, and show metadata.

• Verify that the human review process has been engaged.

• Ensure that their alignment fits the intended audience demographics.

Our Take : This is great news for the podcast industry: producers can finally make more money from their shows due to better, more focused ad collaborations and a growing understanding of who their audiences are. At the same time, better-informed decisions on content strategy and casting choices may lead to stronger audience engagement and growth. This will help bridge the trust gap among podcasters, advertisers, and listeners.

🗞️ TL;DR - PODCAST NEWS

• SiriusXM Partners with LiveRamp to Launch First-Ever Audio Data Clean Room Solution. SiriusXM Media, LiveRamp, and GroupM launch the first audio advertising data clean room, granting advertisers a way to securely share and analyze customer data in streaming audio campaigns.

• The internet's favourite unfiltered husband-wife duo James and Clair Buckley are back with a brand new podcast! James and Clair Buckley, a social media couple with millions of followers, are starting an interactive podcast about relationships, family life, and helping listeners break bad news.

• SiriusXM Reports $2.96B Net Loss in Q3 2024 Following Liberty Media Transaction. SiriusXM, despite having 33 million subscribers, reported a net loss of $2.96 billion in the third quarter, focusing on business transformation following the Liberty Media transaction. This was primarily the result of a one-time accounting charge.

• Cumulus Media Reports Q3 2024: Digital Revenue Growth Despite Overall Revenue Decline. Cumulus Media Inc. turned in mixed third quarter results with a total revenue decrease of 1.8% to $203.6 million against strong digital growth of 7.5% and 38% in digital marketing services despite the $10.3 million nett loss.

• Award-Winning Team Behind BBC's '13 Minutes to the Moon' Returns with Epic Space Shuttle Documentary Series. A 10-part podcast series called "16 Sunsets" will tell the complete story of NASA's 30-year Space Shuttle programme, featuring astronauts and engineers and revealing classified information about how this revolutionary spacecraft was created.

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North American Podcast Market Soars: Acast Reports 29% Growth in Q3 2024

Acast, the podcast advertising company, has announced a 12% net sales increase in Q3 2024 to US$45.6m. North American operations are up 29% with gross margin maintained at 40%.

Acast has increased monetization against the backdrop of the Apple iOS17 update having an impact on listener metrics, evidenced by a 31% lift in ARPL to US$0.04—a clear demonstration of the adaptability and continuing optimization of revenue streams within a fast-changing podcast environment. The Q3 2024 interim report contains financial statements with detailed information, CEO commentary, and operational metrics.

The Key Points:

• A 29% growth in the North American market would signal high demand for podcast advertising and a strong interest in the marketplace.

• Gross margin was up 5 percentage points year-over-year at 40%.

• Average Revenue Per Listen (ARPL) grew by 31%

• Collections+ helped drive a 24% increase in the number of creators earning ad revenue, showing the product's effectiveness at supporting creators.

• 15% drop in the number of tracked listens after iOS17 update refers to a significant impact on listener metrics.

Our View : The report unveiled some good news for the podcast producers:

• Better monetization strategies have enabled podcast producers to increase their earning potential.

• Collections+ has opened up more avenues of generating revenue specifically for mid-sized podcasts, increasing their monetization possibilities.

• The new midroll placement capabilities bring more ad inventory options, furthering monetization opportunities for podcast producers.

• Improved targeting capabilities, resulting in better-value advertising opportunities This strong performance in North America serves as an indicator for continued market growth and further potential in industry expansion.

Full report 👇️ 

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🔆 FROM OUR COMMUNITY

• How Podcast Clips Can Double Your Show's Growth: A Complete Guide for Creators. Create 30-second to 2-minute video clips from your podcast episodes to attract new listeners and grow your audience, especially on Instagram, TikTok, and YouTube, where attention spans are short and video content performs best.

• The Art of Podcast Description: Why Curiosity Gaps Matter More Than Categories. The article uses Boards of Canada to show why a specific, emotionally resonant description is better for podcast marketing than a generic category label. The author explains how "curiosity gaps"—the gap between what people know and what they want to know or feel—can make descriptions of podcasts more engaging and memorable. It suggests using real listener testimonials to highlight these gaps rather than marketing copy.

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

IAB
🚨Future of Podcast Monetization: IAB Report Reveals Record-Breaking Audio Ad Growth

The IAB/PwC Internet Advertising Revenue Report shows that digital audio advertising, including podcasts, experienced 18.9% growth in 2023. It generated $7 billion in revenue.

This growth outpaces that of traditional digital formats, underlining a new dynamic: advertiser confidence and audience engagement in audio. It also underlines a resilience that has taken root in this audio segment since it started the economic sliding downwards, showing strong growth momentum in comparison to the slower pace of other digital advertising segments.

The Key points:

• Audio advertising revenue reached $7 billion in 2023.

• Digital audio witnessed 18.9% year-over-year growth.

• All participating companies indicate continued expected growth in 2024.

• Artificial Intelligence-driven personalization of content is the driving force for the increase in audio advertising.

• More and more ad-supported subscription options are becoming available, while the revenue of all these services is on the rise.

Our Take: Such amazing digital audio advertising growth brings unbelievable opportunities for podcast creators. Increased investment in advertising will translate into increased resources for content creation and production quality, better monetization for big and niche podcasts, potential for more sophisticated ad targeting and measurement tools, and growing interest from major brands in podcast advertising. That's also a chance to experiment with new ad formats and AI-driven personalization.

Full report below 👇️ 

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• Meltwater delivers AI-powered innovations in its 2024 Year-End Product Release. New AI-powered tools and platform updates from Meltwater help companies better understand and manage their online presence, including brand analytics, journalist search, and social media data access through partnerships with Reddit and X.

• How AI-Powered Disinformation Campaigns Are Destroying Brand Reputations in Minutes. Recent events, therefore, around the #BoycottLoblaws campaign—where 18% of the conversation was driven by fake accounts and cost the company more than just its reputation—prove that now, disinformation campaigns use AI, deepfakes, and bot networks to damage brands and organizations within minutes of a false narrative being spread.

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