🚀Acast Reports 25% Sales Growth in Q1 2024, Despite 12% Drop in Listens

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• 🎧Acast Reports 25% Sales Growth in Q1 2024, Despite 12% Drop in Listens

• 🔥Global Decline in Social Media Use and Rise in Organic Social Traffic

• 🚨 Podcast Insight : Nielsen Study Reveals Power of Brand-Based Podcast Advertising

• 🌏 Podcast Recommendation: Everything I know About Me

• 🛠️Podcast Events & Toolbox

🎧Acast Reports 25% Sales Growth in Q1 2024, Despite 12% Drop in Listens

Acast, a leading independent podcast company, experienced a positive start to the year with a net sales growth of 25% (11%), primarily driven by the North American region. The growth was primarily driven by improved sentiment among advertisers and positive returns from investments in the region. Acast's gross margin for the quarter was 39% (36%), and EBITDA for the quarter was SEK -15.1 m (-60.7), resulting in an EBITDA margin of -4% (-18%).The number of listens decreased by 12% compared to the same period last year, which is explained by the effects of iOS17. However, the average revenue per listen (ARPL) increased to SEK 0.37 (0.26), corresponding to an increase of 42% compared to last year. This growth was primarily driven by North America, where sales grew by 48% compared to the same period last year. [Read more]

🔥Global Decline in Social Media Use and Rise in Organic Social Traffic

Meltwater and We Are Social have released Digital 2024: April Statshot, a quarterly update on social media and digital trends worldwide. The report highlights the global Internet adoption figure, with over two-thirds of the world's population now online, marking a 3.4% annual increase in internet users. At a local level, Australia ranks among the top nations for paying for digital content, especially video and music, and has one of the highest percentages of gambling app users. [Read more]

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🚨Nielsen Study Reveals Power of Brand-Based Podcast Advertising

Research from Nielsen demonstrates the effectiveness of brand-based podcast advertising, as reported in Westwood One's weekly blog. According to IAB/PwC's annual podcast ad revenue report, brand-building advertising has gradually displaced direct response marketing as claiming the largest share of podcast ad spend, up from 27% in 2016 to an estimated 61% for 2023.Building brands is on the minds of B2B and performance advertisers, two categories of marketers who usually only focus on the lower funnel, as hundreds of agencies and advertisers assemble in New York City this week for the tenth IAB Podcast Upfront. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Audacy wants the FCC to reject a conservative group's petition to block a Chapter 11 financial reorganisation that would allow liberal billionaire investor George Soros to buy a stake in the company. It calls Brent Bozell's Media Research Centre move a “ill-informed attempt to impede Audacy's reorganization.”

• At PODFEST ASIA in the Philippines on May 8, the world's longest-running podcasting conference will bring its world-class education, collaboration, and community to Asia!

Posptartum Depression is real. And it's only part of the story. We dig in to ALL of the stuff that no one tells you about, but you NEED to know. Dr. Kat, Psychologist and specialist in perinatal mental health, interviews moms, dads, experts and advocates about how to cope, manage and recover from perinatal mood and anxiety disorders.

This section is updated on a regular basis. View more, feel free to add yours

• Mamamia named Natalie Harvey CEO today. Harvey became Mamamia's Chief Revenue Officer in January and will become CEO on June 1, replacing Co-Founder and CEO Jason Lavigne, who becomes Executive-Chair.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• To dispel the most common misconceptions about audio in the media and highlight its benefits, Audacy has published a new Marketer's Guide to Audio.

• Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.

•  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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