Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerrits is Acast's first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.

Gerrits has a proven track record in driving growth and building successful partnerships. His previous roles at leading companies such as Spotify, Azerion, Mediahuis NL and Dentsu have equipped him with the expertise to navigate the dynamic landscape of the podcast industry.

As sales director, Martijn will be responsible for leading Acast's sales efforts in the Netherlands, expanding its marketplace’s reach and connecting local advertisers with engaged podcast audiences. He will focus on building strong relationships with agencies, brands, and creators to drive revenue growth and establish Acast locally as the go-to destination for podcast advertising.

"In joining the Acast team I can’t wait to help drive the growth of the podcasting industry in the Netherlands," said Gerrits. "Acast's commitment to empowering creators and delivering exceptional, effective advertising experiences aligns perfectly with my own love for audio. I look forward to working with our team and partners to unlock the full potential of podcast advertising in the Dutch market."

Megan Davies, Acast's Managing Director for International, added: "Martijn’s deep understanding of the Dutch market and his experience in the podcast industry make him an invaluable asset to our team. As we continue to expand our presence in the Netherlands, Martijn's leadership will be instrumental in driving our growth and delivering exceptional value to our advertisers and creators."

The podcast advertising market in the Netherlands is predicted to experience substantial growth in the coming years. According to projections, the market's revenue is expected to reach $39.86m by 2027. Acast officially launched in the Netherlands in November 2022, partnering with Meer Van Dit, a major Dutch podcast studio with popular shows such as “Weer een Dag” as well as creator brands including Tonny Media, Bien, New Tree Media and Abel Studio.

About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans more than 135,000 podcasts, 2,700 advertisers and c.1 billion quarterly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform. The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

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