Acast's "AdCollab" platform enables real-time podcasters and advertisers to collaborate.

Acast, the top independent podcast platform in the world, has just introduced AdCollab, a tool that allows podcasters and potential sponsors to work together in real-time to develop host-read sponsorships. In addition to increasing scalability and efficiency in host-read advertising, the new solution makes it easier for podcasters, advertisers, and sales teams to purchase podcast host-read sponsorships.

‍Advertisers can simply collaborate with several podcasters from the Acast Creator Network at once with AdCollab, increasing their reach and effect. The top podcasting brands in the world, including as WTF with Marc Maron, Shagged, Married, Annoyed, The Higher Ground Network, and others, can now be directly reached by advertising. AdCollab significantly lowers the amount of back and forth between sales teams and advertisers for podcasters, allowing them to concentrate their time on producing excellent content that increases their audience and revenue.

According to Richard Jenkins, Product Manager at Acast, "Empowering podcasters to create, and to earn money from that craft is a laser focus for us at Acast." "However, creating sponsorship readers has frequently taken a lot of work and had a small degree of scalability. We've created a platform to make it easier for podcasters and advertisers to work together while still providing listeners with genuine and interesting ad experiences. Efficiency, inventiveness, and eventually revenue potential are all increasing for both brands and content creators.

‍AdCollab has been in beta testing with podcasters and marketers in the US, UK, and Sweden since April. Early findings from this testing indicated a streamlined approach for purchasing podcast sponsorships as well as increased campaign scheduling efficiency. In these first tests, the amount of time needed to schedule a host-read campaign was decreased by more than 85%.

“The podcast industry was built on host-read sponsorships and at Acast, we have spent the past decade creating tools that simultaneously enable podcasters to profit from their craft and brands to increase their ROI through this advertising format, all while providing a seamless experience for listeners. Ad Collab is indicative of that evolution and Acast’s vision for the longtail of podcast monetization and campaign performance,” said Acast Chief Product Officer Matt Macdonald.

As a way for viewers to understand more about the goods and services that hosts Sarah Holland and Beth Silvers advocate, host-read advertisements have been a staple of Pantsuit Politics from the show's inception. However, the administration for one sponsorship before ate up crucial production time, according to Maggie Penton, the podcast's community engagement manager. We can now work with more sponsors that listeners will enjoy and that will boost the show's potential for monetization, which we also love, thanks to AdCollab's streamlined process, in addition to having more time to devote to Pantsuit Politics.

The news of AdCollab comes on the heels of Acast’s recent launch of sponsorships on its self-serve advertising platform. As macro economic challenges persist and media buyers are under greater pressure than ever before to deliver efficient, scaleable buys that deliver the highest possible returns, Acast continues to innovate and develop products that address these needs and creates seamless buying routes.

‍In parallel, as Goldman Sachs anticipates that the global creator economy is poised to near half a trillion dollars in value by 2027, Acast’s innovations create more opportunities for more podcasters to earn money from their craft. In fact, since launching in 2014, Acast has paid more than a quarter of a billion dollars directly into the pockets of its creators.

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