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👋 I’m Miguel and welcome back to Podwires.

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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥 Libsyn Introduces Game-Changing Integration for Simultaneous Podcast Releases on YouTube

• 🚨 Podcast Insight: Acast's Study Shows 4.9x ROI for Podcast Advertising

• 🌏 Podcast Elsewhere: Introducing a Substack new video clipper, allowing the creation and share of the very best short segments from any video

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥 Libsyn Introduces Game-Changing Integration for Simultaneous Podcast Releases on YouTube

Libsyn has integrated with the newest podcast API features that were just announced on YouTube. The update gives the ability to publish podcasts directly to YouTube Music, building upon Libsyn's previous integration with YouTube.

The Revelation

In a blog post, Libsyn explained, "This integration enhances Libsyn's prior integration with YouTube, allowing for podcast publishing to YouTube Music. Through this integration, Libsyn customers will have access exclusively to a number of features directly from within their Libsyn account, including native audio podcast publishing to YouTube Music, podcast playlist creation, and updating of playlist artwork.

Libsyn vs. Spotify

Libsyn will not comment on the details about the other audio / video podcast platforms, especially Spotify ,Rich Romano, Libsyn's Vice President of Marketing, said in a statement.

"We are the first podcast hosting platform to enable podcasters to share their content across all their chosen audio platforms. Plus, we can distribute RSS podcast audio or video files concurrently to YouTube, YouTube Podcasts, and YouTube Music." Romano added.

In an interview with Podwires, Romano told us that the new feature spares podcasters' time and efforts incurred by the hassle of independent uploads to YouTube. Beyond streamlined publishing, this also includes integration with YouTube to create podcast playlists and update playlist artwork.

Why a big deal for podcasters?

It makes the process efficient for podcasters to distribute content and increases its visibility, multiplying its reach across more platforms. In the end, it leads to growing audiences and higher levels of engagement.

Our take:

What should be highlighted here is that probably this new feature is going to make big differences in enhancing the podcasting experience for both producers and listeners by making the discovery and engaging easier with a wide variety of media. Furthermore, further branding and customization through YouTube playlist and artwork updates can be leveraged by podcasters looking to increase their reach.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Acast's Study Shows 4.9x ROI for Podcast Advertising

In a recent study, the largest independent podcast company in the world, Acast, and the media agency OMD have pointed out the effectiveness that podcast advertising has as a medium for building brands and driving sales.

The revelations

The study has indicated that podcast advertising is a very effective and profitable channel for selling brands in the long term. To that end, the study has shown that for every dollar spent on podcast advertising, there is a return of 4.9 dollars.

The short-term ROAS of podcast advertising equals 4.2, beating even social media and radio. What is more, this channel provides the best long-term return. Almost 5 is its ROAS, in comparison with average media ROAS of 3.7.

Alluding to podcasts within a TV content with online videos might raise the ad spend of an ROAS campaign in the short term to about 18%. Podcast ROI can be improved by 34% in upping brand awareness compared to traditional media. This synergy is really important in understanding how much more effective audio is as part of a broader media plan.

Missing in the Study

When Podwires asked Acast which exact strategies work the best to get the relevant audience for ads in their podcasts, they replied that none of the strategies were named in the study, noting that brand awareness and consideration were used to measure effectiveness, and sales were noted in that ROAS figure.

Acast conceded that the study does not make any reference to specific case studies or examples of any clients actually managing to achieve a 4.9x ROI by advertising on podcasts.

Johanna Turner, Nordic Sales Director at Acast, says: "Podcasting has quickly evolved from a niche medium to a significant mass medium. Those of us working with podcasts have long recognized their potential for both sales and brand building, and this study further confirms their effectiveness as an advertising medium. Through our close collaboration with media agencies, we see how podcast advertising is increasingly integrated into our clients' media strategies, demonstrating the unique ability of the medium to engage and reach the right audiences. Media agencies' insights and strategic guidance play a crucial role in ensuring the success of our clients' campaigns, making them invaluable partners in our mission to deliver results."

The Data and Sources

This econometric study has been executed by OMD together with Annalect in the Swedish market with a total of ad spend of 2 billion SEK (~175 million EUR) from 6 different industries and 32 different advertisers from across the sectors. The data was collected between 2021 and 2023, and out of 2 billion SEK, podcasts took 25 million SEK approximately.

Why does this matter

This is important as it provides a full breakdown of what podcast advertising is all about and how it is effective within the Swedish market for many companies and sponsors. The specific data and sources that the study cites give some validity to the claimed 4.9x ROI for podcasting.

Our Take:

An extensive analysis reveals pertinent information on how the medium affects the various industries present in Sweden, thus showing the possible return on investment for companies planning through podcast advertising. In fact, the comprehensive insights regarding spend and efficacy are motivating enough to include podcasts explicitly as a strategic ad channel in the Swedish market.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• In celebration of diversity and inclusion, Podbean will host the digital event "Podcasting with Pride: Strategies for Inclusive Representation."

• Introducing a new video clipper, allowing the creation and share of the very best short segments from any video, plus walking you through the myriad ways Substack production tools can save you time and grow your readership.

• With so many great podcasts out in the world of podcasting, you want some visual appeal. AI-created album art from Blubrry Podcasting is changing first impressions for potential listeners.

• ZARA Curtis officially takes over as chief creative officer, replacing co-founder Mia Freedman as Natalie Harvey's first significant hire.

• Podcasters Can Now Upload Videos Directly to Spotify The feature crept out last week. A company spokesperson told TechCrunch that now, even those without a hosted account at Spotify can upload videos directly.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, this according to Katie Paterson from the Podcast Host

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

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