AdLarge Joins Forces with Barometer to Elevate Brand-Safety Standards in Podcast Advertising

AdLarge announced the other day they have partnered with Barometer to enforce brand suitability and safety guidelines across the AdLarge Podcast portfolio.

Barometer is an AI company that provides brand suitability and contextual targeting offerings in the podcast space. The team has built an AI engine to analyze podcast content and report on content suitability in alignment with the GARM (Global Alliance for Responsible Media) framework as well as contextual targets in alignment with the IAB content taxonomy 3.0. In their partnership, Barometer analyzes AdLarge’s podcasts and reports on potentially harmful and sensitive content categories such as violence, hate speech, and suggestive content.

Brands and buyers are now able to review scores immediately on a show they’re interested in buying based on the content within the episode to ensure they’re meeting their brand’s own safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaign to ensure their standards are being upheld.

"AdLarge's commitment to demanding the highest quality technological solutions for brand suitability and contextual targeting helps push our whole industry into the future by driving advertiser confidence through data,” said Tamara Zubatiy, co-founder and CEO at Barometer. “It’s been a pleasure working with the talented team at AdLarge and we look forward to a continued successful partnership."

“As podcasting continues to scale, brand suitability and safety are more important than ever before,” added Cathy Csukas, AdLarge CEO. “It’s imperative we provide this level of transparency and accountability to brands as an industry. We’re proud to partner with Barometer and look forward to continuing to bring innovative services to our partners.”

If you’d like to learn more about buying safe and suitable content, please reach out to [email protected].

About AdLarge

AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top-ranked position with Nielsen’s RADAR^® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.

About Barometer

Barometer is an AI-powered brand suitability and contextual targeting solution for podcast advertising. Our patent-pending, AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry standard taxonomies including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Our solutions drive radical transparency across the entire audio ecosystem building trust between the buy and sell sides to usher in a new era of scale and maturity in podcast advertising.http://www.thebarometer.co

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