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- 🎧From 6M to 19M Listeners: The Unstoppable Rise of True Crime Podcasts
🎧From 6M to 19M Listeners: The Unstoppable Rise of True Crime Podcasts
Jaime Bada
November 21, 2024
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Image: Edison Research
True Crime podcasts have seen an astonishing 185 percent increase in weekly listenership, surging from 6.7 million in 2019 to 19.1 million today, to take fourth place in podcast rankings.
This has catapulted the genre from a fringe element to a mainstream powerhouse, now sitting firmly in fourth place, just behind News, Comedy, and Society & Culture.
According to Edison Research's True Crime Consumer Report, presented by audiochuck, the True Crime podcast genre has seen listenership increase almost threefold in just five years.
The Key Points:
Listeners of True Crime podcasts went from 6.7M to 19.1M weekly listeners
The format jumped places from fifth to fourth in the ranking of podcast categories
True Crime is more popular than Sports today
Comedy and Society & Culture continue to top the charts among podcast categories
The reasons for this growth include good storytelling and intriguing cases
Why It Matters: This dynamic shift in listening habits reflects the fundamental change in the American consumption behavior pertaining to entertainment and news, as listeners increasingly veer towards more appealing, immersive forms of storytelling. The rapid proliferation of True Crime podcasts is considered unmistakable evidence of listener preference for deep-story formats integrating entertainment and real-world stories. This has been further underpinned by statistical data and listener surveys, demonstrating the allure that immersive narratives have come to possess throughout the genre.
The Big Picture: This trend portends to podcasters and producers a golden opportunity in the True Crime space, but at the same time, it increases competition. Professional storytellers, researchers, and production teams have all been spawned by the genre's success. And here comes the advertising dollar money-ontracted substantial ad dollars; True Crime podcasting has proved to be a lucrative business model, as evidenced from substantial revenue streams it generates. To the larger podcasting industry, it's a great example of how a niche genre can blow up mainstream, cultivating new innovation and investment in specialized content, as evidenced by the uprising of Science Fiction and Personal Development podcasts.
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