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  • 🎙️ Amazon-owned audiobook and podcast company Audible has laid off about 5% of its workforce.

🎙️ Amazon-owned audiobook and podcast company Audible has laid off about 5% of its workforce.

While you relax this afternoon, I'll pop into your inbox with the most recent podcast research and news from around the world.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Happy Podcasting

miko santos, founder

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News Highlights

📢 Ambassador Advertisements will be discontinued on February 14, 2024. We are not taking new applications for the programme because of the shortened final campaign, but currently, eligible creators may continue to earn until our last campaign ends on February 14th, 2024.

📢 Google is keeping its word and starting to let audio-only podcasts find a home on YouTube and YouTube Music in advance of the Google Podcast app's scheduled shutdown.

📢 To prepare for the "increasingly challenging landscape" despite its success in 2023, Amazon-owned audiobook and podcast company Audible has laid off about 5% of its workforce.

 📢   As a part of the SXSW Festival, the 2024 iHeartPodcast Awards will be presented on a larger platform.

PODCAST RESEARCH
  • Edison states that audio's reach is still strong, even with younger listeners.

  • With great pride, Edison Research presents the UK's Top 25 Podcasts for Q3 of 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK.

Podnews elsewhere
  • The 2024 Podcast Hall of Fame Inductees were revealed today by Podfest Expo and presenting sponsor Liberated Syndication Inc. ("Libsyn"), the premier all-in-one podcasting platform for creators and advertisers.

  • An analytics platform for podcast advertising Advertisers can now access show-level attention ratings for podcasts through a partnership between Adelaide, a real-time attention measurement service, and Magellan AI. This will help advertisers create more successful advertising campaigns.

  • PRX, a public media company, and Condé Nast the other day announced a new podcast partnership.

  • Malcolm Gladwell will receive the 2024 Audio Vanguard Award, On Air Fest is pleased to announce.

  • AdLarge announced today that “Infertile AF” has joined the company’s podcast portfolio.

  • A fresh Statistics Report for January, featuring information from both well-known podcast apps and the Blubrry directory, has been released by Blubrry.

ANNOUNCEMENT

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

MOVERS AND SHAKERS
  • The first chief operating officer of the influencer talent management company Shine Talent Group is Manar El Mugammar. She was the COO of RocketBarn, a marketing agency, before.

  • Stephen Hallgren has joined Bumper, a podcast consultancy, as its Chief Technology Officer. Hallgren used to work at Simplecast in a comparable capacity. His primary focus will be on creating software that Bumper claims the company requires but isn't currently offered.

  • President of Pushkin Industries Gretta Cohn will lead Pushkin's strategy alongside cofounder Malcom Gladwell in her new role as CEO of the podcast studio.

  • Listen has appointed Zoë Edwards as Executive Producer in the UK. Zoë was formerly a Senior Producer at Sony Music Entertainment's Somethin' Else.

PODCAST RECOMMENDATION

After more than 3 million downloads, Ozarks True Crime returns to follow the story of Sandra Hemme, the longest-known wrongfully convicted woman in the U.S. who has been incarcerated for over 40 years in Chillicothe, Missouri for the death of Patricia Jeschke.

Sandra was just 20 years old when she was found guilty for the murder, despite no solid evidence that she committed the crime. She didn’t know the murder victim, there were no witnesses, and no DNA evidence ever connected to her. (Continue reading here)

HELP AND TIPS

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PODCAST CORNER

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • Walnut Media USA needs a driven and experienced Performance Podcast manager to join our dynamic team.

  • Allio is seeking a Podcast Co-Host to be a third voice on new series launching in Q1 2024 alongside Allio’s CEO and Chief Investment Officer (CIO).

  • Acast's Los Angeles Sales & Brand Partnerships team is seeking a driven, energetic, and passionate Account Coordinator to join the podcast industry's rapid growth.

  • An experienced Podcast Sound Engineer (Multimedia Production Coordinator) is needed at Johns Hopkins Disability Health Research Centre.

  • Good Karma Brands (GKB) and GKB Brandworks are looking for a Digital Content Creator to join our team.

  • RedCircle is all about the creator, and as a partnerships manager focusing on podcasters, you’ll be working with creators full time.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

PODCAST EVENTS
CREATORS CORNERS
  • Australia's eSafety Commissioner has blasted social media site X, formerly known as Twitter, for failing to ensure its users' online safety.

  • As Jon Victor reports, Google has sacked hundreds of workers from its central engineering, Google Assistant, and hardware divisions.

  • One-hundred seventy of Discord's employees were let go. In 2020, the company hired five times as many people, but as it grew, CEO Jason Citron claimed that efficiency decreased.

  • SuperOrdinary, an influencer marketing company that also owns Fanfix, a fan membership platform, has announced collaborations with numerous brands to support their TikTok shops.

  • After 13 years of creating videos, Game Theory host Matthew Patrick is retiring, he announced in a video on Tuesday. He also hosts other spinoff shows on YouTube.

  • In a recent report, TikTok asserts that non-skippable video ads could reduce engagement.

  • At the end of this month, ByteDance will discontinue its music streaming service Resso in India, following an order from New Delhi for Apple and Google to remove the app from the market.

PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

  • 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/p/toolbox

Send press releases, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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