🎧 APAC marketers lead the way in leveraging AI to create social media content

Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it. 
 
The report, which includes responses from over 2,000 global marketing and communications professionals, found APAC marketers see AI as more important to social media than their counterparts around the world, with 55% saying it is somewhat important compared to 44% globally, and nearly two thirds (64%) using AI to help create social media copy. 
 
Lack of social media strategy and software implementation a struggle for APAC 
Compared to other regions though, teams in APAC find that not having a defined social media strategy is a bigger challenge (37% vs 25% in EMEA and 29% in Americas) despite 34% of respondents having a dedicated social media team. And 25% are in the tougher spot of having a strategy but lacking the resources to execute on it, with 51% concerned about employee bandwidth. 
 
Yet, fewer APAC respondents take advantage of software to help with scheduling and reporting. Only 47% say they currently use software, compared to 61% globally, though a larger percentage are interested in pursuing this in 2024. 
 
Ross Candido, VP ANZ and SEA at Meltwater says effective social media marketing requires resources and commitment. 
 
“Social media is clearly a very important medium for APAC marketers but employee bandwidth to execute seems to be a big challenge. Leveraging technology solutions to help boost efficiency can help address this challenge. AI Integrated software like Meltwater's social media intelligence solution can not only boost the efficiency of a team by creating engaging, high-quality content, it brings the full value of media intelligence to marketers by transforming real time data into relevant insights to measure the impact of social and to inform future strategies.”
 
To explore additional insights, you can read the full report here. 

Support Podwires and our independent podcast producers

📢 Interested in sponsoring PodwiresFlightpath Signs YMH Studioss