🚀April Sees Dramatic Decline in New Podcast Debuts

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Miko and welcome back to Podwires

View the most recent podcasting news and share any thoughts you may have about it, including opinions or stories you would like to share. We would be pleased to include your written content in our newsletter; it will adhere to our editorial guidelines. Kindly send me an email.As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter.

• 🎧Spotify's decision to charge for lyrics is placing pressure on its free users.

• 🔥April Sees Dramatic Decline in New Podcast Debuts

• 🚨 Podcast Insight : IAB's New Standards: Boosting Trust in Podcast Measurement

• 🌏 Podcast Recommendation: Soothing Sleep

• 🛠️Podcast Events & Toolbox

🎧Spotify's decision to charge for lyrics is placing pressure on its free users.

Techcrunch reports that Spotify's gradual move to hide lyrics in its music service behind a pay wall is about as well-liked as one might anticipate. Specifics of the update are still being worked out, but for now, we can say that it appears Spotify is attempting to lure free users over to its paid service with a new feature.

🔥IAB's New Standards: Boosting Trust in Podcast Measurement

The number of new podcast launches fell to its lowest level in over a year last month. According to Listen Notes, 11,752 new shows debuted in April.

This contrasts with the first quarter's average of almost 18,000 launches per month. But there's never a lack of stuff to listen to. According to Listen Notes, 64,870 podcasts have launched globally so far this year. There have also been 8.9 million episodes published.

According to Listen Notes, there are at least 3,343,069 podcasts worldwide and 195,388,498 episode in the World; however, many podcasters only count the number of shows that are currently airing. And that is considerably less.

According to Listen Notes, 505,346 shows have seen activity so far this year. Additionally, it reports having counted 6,496 dead shows. When a show's iTunes "completed" tag is set to "yes" by the publisher or the RSS feed is removed, Listen Notes deems the show to have ended.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨IAB's New Standards: Boosting Trust in Podcast Measurement.

The IAB released Podcast Technical Measurement Guidelines v2.2 to create a reliable, consistent, and open way for businesses to track how much podcast content and ads are being used. These guidelines were made because it can be hard to share measurement data with advertising clients because there aren't many consistent ways to measure downloaded media. Because podcasts depend on downloads, measurement must be done by looking at the download logs that are kept on the servers of the companies that host podcasts. The Podcast Technical Measurement Working Group made the first version in 2016 so that buyers would not be confused about what a podcast download really means.The most recent update to v2.2 makes podcast measurement companies write down some of the steps they take to do their job. This is meant to build trust among buyers in the podcast market. It's important to the Podcast Measurement Working Group that this extra level of openness is added. There are also new details about measuring prefixes, dealing with invalid traffic, and taking a stronger stance on the idea that the "ad delivered" metric only counts downloads that have been checked and filtered.Tech Lab's Podcast Compliance Programme is the only one of its kind. It was created to make sure that companies that subscribe to the programme regularly check and audit their measurement methods. Podcast companies will need some time to change how they measure things to match the most recent changes. For buyers, the Podcast Technical Measurement Working Group is always looking for the best ways to give them reliable inventory.[ Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• The Global Digital Ad Exchange (Dax) began 10 years ago, and in June 2014, it sent its first digitally inserted radio ad.

• Pioneering podcast attribution technology provider Podscribe announced a groundbreaking integration with Rocker Box, a leading multi-touch attribution (MTA) platform. This partnership connects podcast advertising data to comprehensive digital marketing analysis, advancing advertising technology.

• Agencies warn against TV's 'colossal balls up' in podcast measurement as fragmentation reduces ad spend, buyers struggle with walled gardens, cross-platform attribution, and'surface level' Triton Digital ranker.

Do you struggle with falling asleep? Escape your surroundings and quiet your mind with Soothing Sleep, a podcast from OpenMind powered by PAVE Studios. Every Tuesday, a new episode takes you on a relaxing journey filled with rich visualizations and a special breathing technique to help you unwind. Headphones are recommended for the most immersive journey. Let Soothing Sleep be your new ritual, easing you out of your head and into your dreams.

After launching this past Tuesday, Soothing Sleep shot to the top of the Apple Podcasts Health & Fitness chart and is presently ranked in the Top 10 on the Apple Podcast Top Show chart. This is OpenMind powered by PAVE Studios' inaugural original podcast.

This section is updated on a regular basis. View more, feel free to add yours

• Emily Copeland of ARN is appointed by ABC as the head of music for all six platforms.

• Novel Audio, a BPA-winning podcast production company, named Craig Strachan, former Amazon music global head of podcast industry, as its CEO. Strachan is also a judge for this year's awards.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Podcast Statistics All Marketers Need to Know Going into 2024 By Quincy de Vries. With year-end coming up quicker than ever, now’s the time to redefine your podcast marketing strategy for the year ahead. 

• Audible Tests Lower-Priced Plan in Possible Response to Spotify by Ashley Carman. In Australia, Audible by Amazon.com Inc. is testing a more affordable audiobook subscription as a potential reaction to Spotify Technology SA's entry into the market.

•  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure. Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires