The Astounding Rise of Spoken Word Audio: 55% Growth over the Last 9 Years

PRESENTED BY MORNING BREW

📢Peak Video Podcast Consumption Trends: Make Your Evenings Count!. Mornings and afternoons are audio-only, while evenings are video podcasts, with comedy leading the way.

📢Spoken Word Audio Continues Record-Breaking Growth Streak! This may sound repetitive, but spoken word audio keeps breaking the record. Daily, 135 million people listen to spoken-word audio. This is 30 million more people than nine years ago and almost half the 13+ U.S. population. The share of spoken word in audio listening has grown 55% in 9 years. Growth is the headline, regardless.

📢Audacy Q3 2023 Performance: Navigating through Challenges in Ad Market Conditions .As ad market conditions remain challenging, especially on national business, Audacy's third quarter nett revenues declined 5.6%, in line with our quarterly guidance. Cash operating costs fell 2%.

📢Surging Audience Numbers for Top Podcast Publishers Revealed in New October 2023 Rankings!. US UMA increased or was flat for all but one of the Top 20 publishers in October 2023 over September 2023.

📢PodcastOne records impressive 24% Growth in First Fiscal Quarter as Public Company. PodcastOne's first quarter as a public company turned out well for investors. The fiscal quarter that ended Sept. 30 saw revenue of $10.5 million, up 24% from the previous year.

• Experience Bestselling Audiobooks With Spotify Premium, Now Available in the US!. Audiobook fans in the US, rejoice! The U.S. joins the U.K. and Australia in offering over 200,000 audiobooks to Spotify Premium subscribers. How's that sequel?

• Tortoise Media's Innovative Approach to News: Embracing Podcasts and Slow News. The new publishing platform places a strong emphasis on curated content, data analysis, and visual presentation.

• Veritonic's Unprecedented Flexibility & Granularity Enhancements Transform Audio Attribution. With the release of several ground-breaking updates to their audio attribution solution, Veritonic—the industry's most extensive platform for audio analytics and research—offers advertisers and brands a level of flexibility and granularity never before seen.

• Acast adds real-time campaign planning to self-serve podcast advertising.The independent podcast company Acast announced a new feature on its self-serve podcast advertising platform that streamlines host-read sponsorship campaign planning and booking.

•  SiriusXM is launching a new mobile and car platform, lowering its subscription price, and adding new channels and shows to compete for younger consumers' streaming music market share.

• 🚨 From National Sales Director to CRO: Natalie Harvey's Impressive Leap to Mamamia. Natalie Harvey will take over as Mamamia's chief revenue officer, succeeding Tony Prentice, the company has announced.

• 🚨From Podcast Unit to Documentary Division: Georgia Moseley Climbs BBC Studios Ranks. Broadcast reports that BBC Studios' factual podcast unit's creative director, Georgia Moseley, will soon resign after being promoted to head of the division's documentary unit.

• 🚨Adelicious, the UK’s leading independent podcast hosting platform has appointed Amanda Smith as Agency Director. Amanda's addition to the team represents a significant milestone for Adelicious as the company continues its impressive growth trajectory.

• 🚨 Justin Johnson, who was most recently head of creator relations at cryptocurrency startup MoonPay, announced his departure.

Can I tell you a secret?
The Beginning

Guardian journalist Sirin Kale takes us to a small town in the north of England to uncover how one man began a decade of cyberstalking. Similar to Blum, this podcast is about obsessions and the drive to understand them.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

• Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Generative AI and the Future of this Exciting Technology.On Wednesday, November 15, the Melbourne Digital AdOps event will discuss local and global product, programmatic, operational, and people issues affecting the digital advertising industry.

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• How to Keep AI in Check for the Creator Economy. To make their jobs easier, creators are starting to use tools that use artificial intelligence.

• Freelance Nuts & Bolts Webinar. Get ready to start right away with this crash course from the founder of the Institute for Independent Journalists! You'll learn how to set an hourly rate, how to organise your freelance portfolio using the 3 P's model, how to keep track of projects and invoices to get paid, how to get great jobs, and more.

• Maker Mingle: Making a daily news podcast with the Fifth and Mission team. Come to the PRX Podcast Garage at KQED for our workshop and mixer for creative people who make sound. At the start of this session, the people who make the Fifth and Mission podcast from the San Francisco Chronicle will talk.

• Integration Powerhouse: Podbean and Descript Simplify Podcast Publishing. Podbean, the popular podcast hosting and monetization platform, and Descript, the groundbreaking audio and video editing platform, will showcase their publishing integration at an exciting event.

• The union for Hollywood actors, the Screen Actors Guild, and the American Federation of Television and Radio Artists said they might be able to end their months-long strike against major Hollywood studios.

• TechSmith, a company that makes pictures and videos, announced on Tuesday that its audio-recording and text-editing product Audiate will now have new voiceover and generative AI scripting features.

• An Amazon spokesperson confirmed that Meta Platforms and Amazon are testing a partnership to sell Amazon products directly from Instagram and Facebook ads.

• Canva Launches a Rich Library of Music Clips for Enhanced Content Creation. For Pro and Education users, Canva now offers a library of music clips from various artists. This change makes it easier for users to incorporate songs into their designs.

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