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  • 🎙️Audacy Navigates Bankruptcy Court Rapidly. The FCC is the next stop.

🎙️Audacy Navigates Bankruptcy Court Rapidly. The FCC is the next stop.

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News Highlights
  • The US Bankruptcy Court for the Southern District of Texas has approved Audacy's Plan of Reorganisation. Before formally declaring bankruptcy, the business must now wait for the Federal Communications Commission to grant its final approval.

  • The Peers Project, an Australian-owned podcast store, has made its way to the United States. The Peers Project has opened an office in New York as it raises its first-ever investment round with S&P Ventures, a venture firm based in Los Angeles.


PODCAST MARKETS
  • Blue Wire, a sports podcast company, has now turned to a more conventional source of funding after raising $218,000 through crowdfunding last year—much less than its $1 million goal. CEO Kevin Jones has reported that Decathlon Capital led a new funding round.


PODCAST RESEARCH
  • Following a three-year reign as the largest podcast spender, BetterHelp was overthrown in December and reclaimed as the top spot in January. BetterHelp spent $9.1 million on podcast advertisements last month, according to Magellan AI, a 14% increase from the end of 2023 when Amazon shot to the top. With the holidays over, the online retailer reduced its podcast spending to $6.8 million in the previous month, a 17% month-over-month drop.

  • Based on its most recent data, Edison Podcast Metrics has revealed the top 10 podcasts that are popular among Black listeners in the US. According to The Infinite Dial 2023, 28% of Black Americans aged 12 and up tune in weekly, and 45% of them listen to podcasts monthly.

  • A recent Veritonic study found that 25% of podcast listeners are less likely to believe audio ads from brands that have low volume levels than those that have normalised volume levels.

PODCAST NEWS
  • Acast and Next Broadcast Media forge strategic partnership to optimise MENA podcast monetisation

  • Hubhopper integrates Headliner to make Podcast Marketing a breeze.

  • Podworks.io Turns 2: The Podcast Matchmaker Celebrates Connecting Creators and Businesses.

  • Today, Funny or Die announces the launch of Bless These Braces, a weekly 10-episode video podcast celebrating the awkwardness of becoming an adult. 

  • Listeners can now financially support their favourite podcasters with Spreaker's new subscription feature, called the Supporters Club. Spreaker promises to give the podcaster 100% of the revenue, in contrast to some other options that take a portion of the subscription fee.

  • The Independent Podcast Awards team announces that the competition will return in 2024, with registration opening in the spring. On Wednesday, October 23, the awards will be held at Kings Place in Kings Cross.

  • A new collaboration and a first-of-its-kind brand safety and suitability tool for Arabic podcast content are announced by Next Broadcast Media (NBM) and Barometer. The partnership combines NBM's local reach and podcast inventory with Barometers AI and contextual expertise. Middle Eastern advertisers now have more options thanks to this partnership.

  • The industry's most extensive platform for audio analytics and research, Veritonic, unveiled today the Veritonic Audio Attention Report, a brand-new industry standard tool that helps marketers produce audio ads that are more successful. The report was written in collaboration with Realeyes, the top provider of AI for computer vision and attention.

MOVERS AND SHAKERS
  • There's a new leader at The Podcast Exchange (TPX), a research consultancy that works with U.S. companies like iHeartMedia, AdLarge, and Soundrise, and mostly Canadian podcasters. Pary Bell has been appointed as PTX's new CEO.

  • Adam Gilbert will lead revenue for the podcast network and digital platform at The Ossa Collective. His arrival is a "pivotal moment" for Ossa, as the company aims to make tech-enabled ad sales more accessible in the podcast industry. He has been employed as a consultant at Ossa since September.

PODCAST RECOMMENDATION

Sony Music Entertainment has announced the launch of season four of This is History: A Dynasty to Die For. The podcast closely follows the schemes, scandals and ruthless politics of one of the most notorious families in European history: The Plantagenets. Hosted by award-winning medieval historian, broadcaster and author Dan Jones, season one topped Spotify’s UK History Chart and the Apple History Chart in the US.  


TV presenter and award-winning journalist, Richard Hammond and his daughter, Izzy Hammond, will co-host the brand new Global Original and Piffle podcast: Who We Are Now, available to listen to from Tuesday 27th February 2024

 We'd like to recommend a good podcast to our readers. Just click here.
 

This section is updated regularly. View more, feel free to add yours.

PODCAST CORNER

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

This section is updated regularly. View more, feel free to add yours.

PODCAST EVENTS
  • Introducing a special "Ask Me Anything" (AMA) session, Podbean is excited to announce. On Thursday, February 22nd at 2pm Eastern, there will be an interactive event catering to podcast enthusiasts as well as those who are new to the medium.

  • Podcasting for Profit workshop: From Content to Client. Strategize Your Success with a Sales Funnel That Fits Your Podcast and learn the 3 keys you need to have for a profitable podcast

  • Podcast Sales Machine 2.0 Workshop. Attend our three-day workshop on February 20–22 to learn how to implement the precise, step-by-step method for building a podcast audience of motivated listeners and converting podcasts into a daily lead and sales generator in under 30 days.

  • The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.

  • The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024

  • Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.

  • Podcast Group Therapy: How to Launch a Podcast. A 1-hour interactive session diving into a niche podcast marketing strategy with Tink Media's marketing experts. It's happening on February 23rd at 3 pm ET/noon PT, and sign-ups close on the 16th. Register here.

  • The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

  • The speakers are lining up for the next Foot in the Door event, taking place at the Glasgow University Union on Wednesday 28th February, and we are delighted to reveal the full programme.

    This section is updated regularly. View more, feel free to add yours.

PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

  • 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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