Today's newsletter is (once again) powered by Podwires Marketplace. The Podwires Marketplace is an easy platform to find top podcast service providers and podcast producers. We've handpicked them and we're ready to bring your big or small project ideas to life. Together we can easily achieve your business goals!

Discover podcast experts who understand your market and can effortlessly help you grow your business.

Learn more right on the home page → https://marketplace.podwires.com

👋 Hey there, I’m Miguel and welcome back to Podwires.

We're so excited to dive into today's edition! But before we do, we want to wish our amazing Editor-at-large Miko Santos a very happy birthday. Happy birthday, Miko!

Anyway, I just want to say a big thank you to everyone who has signed up for Podwires for free or has contributed in any way!

We'd love for you to take the survey at the end of this issue and let us know what you prefer! We absolutely love hearing from our wonderful Podsky! If you find our newsletter helpful or have a success story to share, we’d be over the moon if you’d let us publish your testimonial.

It doesn’t matter if it’s a single sentence or a long article, your words are so valuable to us. Sharing your testimony also helps others to see the value of our magazines. We really value your involvement in our community! Join us in shaping the future of Podwires by sharing your ideas.As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Enhancing Podcast Experience: Spotify's Comment Feature

• 🚨 Podcast Insight: Audio Ads More Memorable Than Billboards, Study Shows

• 🌏 Podcast Elsewhere: Wondery, one of the big firms in podcasts and entertainment from Amazon, has stated an exclusive distribution and ad-sales deal for Armchair Expert with Dax Shepard

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Personalized Dynamic Ads: A New Era for Brand Advertising

Media spending in the UK has shifted to digital channels, with the greatest part going to social media and online video content. However, many brands struggle to put these channels to good use due to cookie-based targeting, along with easily accessible metrics, churning out repetitive and off-putting ads that cause over three-quarters of consumers to disengage.

The Study Highlights

A study of a million ads finds that brands are making more personal, dynamic campaign executions with privacy-compliant contextual and opted-in data in ways that set future directions toward improving digital ads and ROI. Spending on digital ads rose 12.7% last year despite being in the middle of a pandemic. Digital audio advertising is currently under-indexed across digital channels; it therefore represents untapped potential and new avenues for brands to realize. Research has shown that consumers find too much repetition of ads a source of irritation. The brands should, therefore, focus on keeping ad elements interesting and exciting to avert ad fatigue. Noted also are contextual and first-party data that can be used in personalization while protecting data privacy. A study reveals 53.3 percent of consumers—consumers prefer personalized ads relevant to their current situation. Dynamic ads in the UK are powering brands to change dynamically their creative due to the activities and experience of consumers.

The Data and Sources :

A Million Ads conducted interviews with 300 marketers—150 from the US and 150 from the UK—about their ideas and practices regarding personalisation and dynamic advertising in partnership with the research firm Attest. 

Why this matters:

That epitomizes the power of personalization in digital advertising. Full leveraging of the opportunities given by digital channels will give all advertisers a chance to run more engaging and effective campaigns, which their target audiences will be receptive to.

Our Take :

In this regard, producers of podcasts are of the opinion that personalization is not a trend but digital advertising success. Personalization deepens the relationship between brands and consumers, improving campaign results.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Audio Ads More Memorable Than Billboards, Study Shows

Veritonic, an audio and podcast ad company, polled hundreds of podcast listeners around the country to compare their view about audio advertising against other channels like outdoor, display, social, and video ad options.

Revelations:

Results showed that more than half of the consumers remember advertisements through audio and podcasts more than on billboards; 49% of the consumers remember the ads more through audio and podcasts as opposed to display ads; 48%, more on audio and podcast ads compared to video ads; and 33%, ads on audio and podcasts more than on social media.

The study indicates that 51% of all consumers surveyed prefer audio and podcast ads over display ads, while 40% of consumers prefer them to social media advertisements. Moreover, 54% of the consumers will go for audio ads over billboard ads, 48% will prefer them over display ads, 45% over social media ads, and 35% over video ads. This pertains to the frequency of audio ads: 53% of consumers said this helped them remember the brand or service being advertised, while 55% got very irritated by hearing the same ad three or more times a day, and 36% believed that doing so reduces their purchasing propensity by a considerable degree.

Why is this important?

It is this information that a business needs to know consumer preference and to optimize advertising strategies. By engaging in audio ads and ad frequency, companies can ensure an effective way of reaching their target audience, thereby maximizing marketing impact.

Our Take :

It is, therefore, businesses must consider these preferences as they begin designing how to construct the most potent advertising strategies for them, making sure that they answer better and engage with their audience; what this means is that using audio ads and using frequency management efficiently will really enhance brand recall and conversion rates for companies.

• An innovative audio advertising framework is presented by Barometer, a contextual AI engine redefining contextual targeting and brand suitability, and Audiohook, the audio industry's leading independent ad platform. This alliance's brand suitability definitions will clarify and standardise podcasting brand standards.

• Everyone Knows That: The Search for Ulterior Motives is a new podcast by creator Josh Chapdelaine (CEO of Lost Media, Associate Director of the Media Studies MA at CUNY Queens College) that investigates the internet’s favorite lost song: “Ulterior Motives,” known widely online as “Everyone Knows That.”

• Wondery, one of the big firms in podcasts and entertainment from Amazon, has stated an exclusive distribution and ad-sales deal for Armchair Expert with Dax Shepard.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• WONDERY is looking to hire a Marketing Associate, Wondery DE, Wondery Podcasts

• WONDERY is hiring a Managing Producer

• Reuters is looking for an experienced Podcast Producer

• July 14, 2024 : Podcasts & Pizza Chicago Audio Makers - Chicago

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Are you ready to become a cutting-edge podcast producer?

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure. Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires