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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Biggest Podcast Advertisers' Spending Declines in May

• 🚨 Podcast Insight: Audio Advertising: A New Frontier for Facial Aesthetics Market

• 🌏 Podcast Elsewhere: Veritonic Updates its Brand Lift Solution to include Actionable Benchmarks for Campaign Success Assessment Recognition.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Biggest Podcast Advertisers' Spending Declines in May

There was a surprise pullback in spending from the biggest podcasting advertisers last month, according to Magellan AI, as total spending among its top 15 largest spenders came in at $40.02 million. That makes for a 14% drop equated to what the biggest industry advertisers spent in the medium a month earlier.

The Reveal

The largest podcaster advertiser was again BetterHelp, which spent over $7.5 million for podcast ads in May, down from the $7.7 million in April. It is followed by Amazon, which spent $4.1 million, a decrease from $5.5 million the previous month. Toyota spent $3.3 million last month.

The Data and Sources :

Magellan AI processes data from almost all podcast ads running on the top podcasts in the United States; it uses proprietary models to estimate spending based on a number of factors, including total ads detected, total downloads, CPM, ad type, podcast revenue estimates, and a breakout of share-of-voice by brand and show. Available information dictates the adjustments in this model, structured via show similarity rankings.

Why this matters:

It becomes very significant. The data shows which brands are making the largest investment in podcast advertising. Knowing where a company's ad budget is vested can provide insight into how to market podcasts better and forge partnerships with them.

Takeaway

Companies can use this to allocate their advertising budgets effectively and reach their target audience desirably. Tacking brand investment in podcast ads may also uncover niche trends and opportunities for growth.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Audio Advertising: A New Frontier for Facial Aesthetics Market

A study commissioned by audio advertising agency Veritone One has found that podcasts and AM/FM radio are surfacing as effective advertising platforms for the facial aesthetics market.

The Revelations

Podcast listeners and, apparently, AM/FM Radio listeners indicated more interest in aesthetics as opposed to TV listeners, whose interest was lower.

It also showed that taking some of the budgets spent on TV and shifting them to AM/FM radio expanded Botox's reach to the intended key demographics of 18-34 and 18-49. Hundreds of different AM/FM radio formats reached the facial aesthetics audience.

The study highlights that audio platforms have the potential to reach the expanding non-surgical facial aesthetics market.

The common aesthetic facial conditions in patients include under-eye bags, forehead lines, sagging skin, and crow's feet. Last year, on average, each patient performed 2.5 procedures. The top five aesthetics brand scores are Botox, Juvéderm, Restylane, Jeuveau, Radiesse, and Xeomin.

Aged 18–49, aesthetic patients represented 85% in the past 12 months. A year ago, aesthetic patients were aged most significantly between the age segments 18–34 years with 62% and 35–49 years with 23%. Three-quarters of aesthetic prospects and considerers come from the 18–49-year-old age bracket.

Aesthetic patients aged 25+ who were avid listeners to AM/FM radio went up to 31% last year from previous years. Twenty-three percent of aesthetic patients were listeners to podcasts, while 16% frequently used ad-supported audio streaming services. Only 7% of aesthetic patients watched TV heavily last year.

The Data and Sources

VeritoneOne teamed up with Signal Hill Insights to study the aesthetics injectables market and competitive landscape in May 2023. The online survey for the study was conducted by Maru/Matchbox using a nationally representative sample of Americans. The sample consisted of adults aged 18 or older, having health insurance, and not working for magazines, AM/FM radio stations, or advertising. Responses totaled 1,508 weighted by age and gender to be representative of the United States population.

Why This Matters

Companies in the aesthetic injectables industry use this data to understand consumer behavior and preferences, and thus customize their marketing approaches. The information helps businesses to put up their advertisements targeted among the most relevant and receptive audience to improve their likelihood of success against competitors in the industry.

Our Take

Hence, firms can develop products and implement marketing campaigns more wisely to realize higher profits and market share. The manufacturers of cosmetic injectables will be able to clearly differentiate themselves from their competition and deliver consumer satisfaction if they understand the demographics and preferences of their target audience.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Veritonic Updates its Brand Lift Solution to include Actionable Benchmarks for Campaign Success Assessment Recognition.

• Evergreen is excited to welcome onboard Rocketship.FM, a top-ranked business podcast for makers of stuff.

• Buzzsprout is happy to announce that Buzzsprout for Android is now available to all Android users. Any Buzzsprout podcaster may use the exact fantastically offline-friendly and fully featured Buzzsprout app, regardless of their mobile device.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, this according to Katie Paterson from the Podcast Host

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

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