🎙️TODAY’S BRIEF

• 🔥Tailoring Podcast Ads: Connecting with Your Audience's Needs

• 🚨 Podcast Insight:  The Growing Influence of Podcasts in Marketing Strategies

• 🌏 Podcast Elsewhere: Top 25 Podcasts in the UK for Q2 2024: Key Insights and Rankings.

👋 Hi, Podsky!

A big thank you to all of our wonderful sponsors and advertisers! We're working hard to bring you the latest podcast news and insights.

Podwires is a part of your daily routine, and we're here to make it as enjoyable as possible. We promise to deliver valuable content just for you, as we said when you first subscribed.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 7 minutes to read.

Let’s dive in on today’s newsletter. - Miguel and Miko

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

SIGNAL HILL INSIGHTS
🔥Tailoring Podcast Ads: Connecting with Your Audience's Needs

Listeners often tune into podcasts for entertainment, great stories, or to learn something new. In fact, this is currently one of the fastest-growing forms of entertainment. This, at least, is what Jeff Vidler, founder of Signal Hill Insight, had to say in his latest blog post.

The motivational elements :

• Among the most-chosen reasons for listening to podcasts are entertaining, learning, and taking one's mind off things. There are some variation in engagement motivations by genre: News and comedy listeners were above average to select these reasons.

• The creatives and planners need to know the motivations of the listeners. By considering listener preferences, they will tailor advertisements in a manner that attracts and retains attention. Listeners of comedy take comical advertising, while news listeners take informative advertising. Products, services, and self-improvement messages stand a better chance of finding a home in Business, Health and Fitness, and Education podcasts, respectively.

• It naturally appeals to true crime and fiction listeners that are looking for advertisers to take them away with mental escapes: mindless tasks and interesting stories. This is usable in host-read ads and announcer reads by tailoring them for specific audiences, and pre-produced ads can fit listener expectations from their favorite podcasts to help create effective strategies.

Wrapping up, Mr. Vidler said that podcasters, publishers, and brands need to understand the motivations of the audience in order for them to get a connection with their listeners of the podcasts. The podcasters will leverage their growth and improving the efficacy of their campaigns by prioritizing those motivations.

Why it Matters:

Listeners' motivations need to be put into place while constructing radio ad campaigns. This is very helpful in order for a brand to meet the expectations of an audience and hence improve efficacy and growth of an audience for any campaign. This will be very important in the competitive podcasting industry where the understanding of the motivation of the listeners is key.

Our take :

It is important as producers that we constantly observe and try to tailor our content and advertising to their motivations. It is extremely important that listener needs and interests be put first for our podcast to be successful or grow in a very competitive market.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

🗞️ TL;DR - PODCAST NEWS

• Top 25 Podcasts in the UK for Q2 2024: Key Insights and Rankings. Edison Research is proud to present the Top 25 Podcasts in the UK by reach for Q2 2024 among weekly podcast listeners age 15+, courtesy of Edison Podcast Metrics.

• Triton Digital Partners with NOVA Entertainment for Audio Advertising Innovation. NOVA Entertainment, Australia's leading independent audio entertainment company, has announced a partnership with Triton Digital for the integration of Triton's Sounder solution into NOVA's audio-a milestone in the move toward publisher-led audio advertising in the country.

• Meet the Hosts for This Year’s Radio Academy Festival Stages. The Radio Academy is excited to announce the event hosts for three stages. On our popular Festival stage, BBC Radio 1xtra Breakfast Show host Nadia Jae will welcome a great line-up of creative audio practitioners, influencers, leaders, and sector visionaries.
  

  
  

PODCAST INSIGHT 
🚨 The Growing Influence of Podcasts in Marketing Strategies

A 2024 study on the "Share of Ear" conducted by Edison Research and Nielsen said Americans average more than four hours of daily audio consumption, making podcasts a key channel in cross-media marketing strategies.

Driving the growth of the audio advertising industry:

• It also indicates that 45% of the world's users are listening to podcasts at home, 36% while in transit, and 91% of users have been listening alone. Moreover, 52% intend to increase their spending on podcast media.

• Nielsen's 2023 survey reports that podcasts and radio have less advertising compared to visual media, which can promote reaction and better engagement. 37% of the audience find ads interesting, while 62% find hosts likeable; hence, podcast ads and hosts are referred to as engaging.

• Podcast ads grant awareness at a nearly average plus 10 point increase in exposure. Of the people exposed to podcast ads, 64% believe the brand fits well. The Podcast Brand Impact Norms Database, based on 1,500 studies, supplies actionable insights for marketers across multiple industries.

• In 2024, comedy, news, society & culture, true crime, and history stand out in terms of recall and brand fit from other major genres monitored by Nielsen:.

Why it matters:

Edison Research and Nielsen have framed podcasts as playing an integral part in the lives of Americans and into the cross-media marketing strategies of brands. As 52% of global marketers intend to increase their spending in podcast media, podcasts will continue to drive awareness and engagement for brands amongst their audiences.

Our view:

Podcasts are becoming an important tool for businesses looking to engage with their target base and connect better with them. Marketers must pay attention to the unique appeal and power of podcasts as a consumer reach medium in this burgeoning industry.

Full report Here:

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

Struggling to Launch Your Business Online? Discover the Key to Success- Sales Funnels!

Feeling completely overwhelmed by the thought of launching your business online?

Are you unsure of where to even begin?

Sure, you may have already purchased a course or two to get you started- but they didn’t provide the exact guidance you needed.

Here’s the deal- the quickest, easiest, and most profitable way to launch your business online is by using a sales funnel.

A sales funnel is a step-by-step process that guides your potential customers through a journey online – ensuring you capture and convert more leads.

And, it just so happens that we have a groundbreaking approach to building and launching a successful online funnel for your unique business - The One Funnel Away Challenge!

The One Funnel Away Challenge provides you with comprehensive, step-by-step training and expert guidance to build, launch, and optimize your online sales funnel, ensuring your business's success from the ground up.

The Challenge actually has two distinct tracks. You can choose to learn from Russell Brunson, co-founder of ClickFunnels and New York Times Best Selling Author, who will teach you how to profit by becoming an influencer or creator. He’s an expert at helping you find your voice, share your message, and earn a great living WHILE making a difference in the world!

Or maybe you’d rather just quietly sell things and profit. If that’s the case, simply choose the eComm track! Trey Lewellen, a top online seller who has made millions of dollars selling stuff online and dropshipping, will guide you through finding or creating a product, launching it, and scaling it for success.

This is an exclusive offer for PodWires Subscribers: Gain access to both tracks in the One Funnel Away challenge AND enjoy the first 90 days of ClickFunnels included.

….but wait… there’s more….

👉 With LIVE weekly coaching calls with Russell Brunson and Trey Lewellen you’ll never need to be stuck and wondering what to do next.

👉 With FREE access to the 'Fill Your Funnel' Challenge, you'll also learn how to get all the leads and buyers you need to your funnel!

All of this for only $100!

Grab exclusive access to One Funnel Away NOW! (Only for PodWires readers!!)

This section is a paid advertisement. If you are interested in advertising, let's talk.

IN COLLABORATION WITH SOUNTHPATH
🎧 Managing Productions to Managing People: A How to Guide for Producers and Editors (Session V)

ABOUT THIS CLASS

Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 

Join veteran producer Mia Lobel who will share what she’s learned working with big personalities and dozens of teams. We’ll discuss power dynamics, management strategies, and self preservation in this 3-day leadership boot camp.

**It is recommended that you commit to attending all three sessions to get the most out of this bootcamp. 

📅 Monday, September 9
Monday, September 16
Monday, September 23

🛎️ 10am -12pm PT / 1-3pm ET 

⏲️ 3 × 2 hours classes

💵 $335 AIR members 
$385 non-members

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

💳CAMPAIGN
Australian Podcast Awards Reveal Most Popular Shows and Genres

The Australian Podcast Awards has released data on what shows, genres, and networks are in highest demand by Australians.

The Revelations:

• This information is based on the Listeners' Choice category at last year's awards-the only Australian Podcast Award decided by public vote.

• In the category of Society & Culture, the top 100 shows received more than 40,000 votes distributed across 15 different shows. This is close to 60% of all the votes that were given.

• The others are Basically Besties, Darling, Shine!, and Life Uncut. Comedy came in second overall and had just over 9,000 votes in total across all comedy podcasts. It also had the highest number of entries in the top 100, with 18 of the 100 shows falling under this category.

• It was further revealed that LiSTNR digital audio network, under the ownership of Southern Cross Austereo, had seven entries into the top 100. But also among them, both Acast and iHeart are at four entries each into the top 100.

Why it matters:

The fact that so many comedy podcasts reach great popularity in Australia shows that the base is really huge for humor and light-heartedness. Besides, the multiplicity of podcast networks placing into the top 100 underlines competitiveness in the industry and shows how indispensable the role network support plays to achieve success within the podcasting world.

The Data:

The analysis is based on the top 100 most popular shows based on the number of votes, which covered more than 68,000 votes in total.

Our take :

This means creating engaging, entertaining content to help one stand out in a competitive market when it comes to podcasting. This also means with great networks, your visibility will improve along with a greater reach for your target audience.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer

• Pushkin Industries is hiring a Sales Lead.

• The Roost is looking for a Partnership Coordinator based either in the Los Angeles, CA or Austin ,TX area.
  
  

📌 NOTICE BOARD

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

• January 16 -18 : Podfest Expo - Orlando, USA

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

• Jay Nachlis of Coleman Insights has written an interesting article about "Why Podcasters Must Urgently Adopt a Video Strategy" and he makes a good point.

• Buzzsprout reveals where the best place to get free music for your podcast will be in 2024 in their latest blog.

• Katie Paterson of Podcast Host wrote an article about "Podcast regulations: what lies ahead for us?

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to [email protected] or click here. Editorially, we may rewrite headlines and descriptions.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires