🚀 Australian Podcast Report: Significant Growth in Listenership Unveiled

The Podcast Bi-Annual Report from Australia, however, projects a 42% increase in podcast listenership from 2023 to 2025. This means there is significant growth across all the key demographic groups in the podcasting industry.

Overview: The report by CRA and Triton Digital, in conjunction with Signal Hill Insights, shows the top genres amongst Australian listeners to podcasts: Society & Culture, News, Sports, True Crime, and Comedy. It presents an average growth in monthly listenership of 8.7% compared to 2023.

Mobile devices are still the number-one source for podcast listening, at 93.4% of podcasts being listened to on mobile devices. Most podcast listening, particularly between 7am and 9am, is on Thursdays via mobile devices.

Demographically speaking, Comedy and Sports are listened to by males, while females listen to True Crime, Society & Culture, Health & Fitness, Education, and Kids/Family.

Demographics of Podcast Listeners: Income by Household, Age, and Purchasing. It basically shows that podcast listeners tend to be over-represented in higher household incomes and listened to podcasts for over 5 hours per week in fact they also conducted several online activities such as shopping and traveling.

Data Sources: The report pulls data from the Triton Podcast Monthly Ranker, from Triton Digital's IAB Tech Lab Certified Podcast Metrics, and from its Demos+ Solution, which combines quantitative metrics with audience profiling.

Why it matters : The importance of the report by CRA and Triton Digital on the Australian Podcast Bi-Annual Report is that the nature of the podcast landscape in Australia is unendingly in flux, underlined by growth across genres, listening habits, and listener demographics. The paper foregrounds the importance of mobile devices with regard to podcast listening; much more could be done regarding data collection and analysis for a deeper understanding of the competitive landscape of the Australian podcast industry.

Our Take : For the creators, it is crucial to be aware of the audience's preference and trend in order to create engaging content that resonates with our listeners. Herein comes the essential requirement for access to tools such as Demos+ Solution and Podcast Metrics in order to customize the content and marketing strategies to reach our target audience and grow our listener base more effectively.

Full report below 👇

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