🎙️TODAY’S BRIEF

• 🔥 The Silent Threat to Podcasting: New Data Reveals Listener Disengagement Trends

• 🚨 Podcast Insight: Podcast Power: How Harris and Trump Are Wooing Young Voters in Election's Final Stretch

• 🌏 Podcast Elsewhere: Spotify Reaffirms Work-From-Anywhere Policy, Bucking Return-to-Office Trend.

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Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

SOUNDS PROFITABLE
🔥Podcast Fatigue Rising: Industry Leaders Call for United Front to Revitalize Medium

The latter has indeed grown organically over two decades but presently faces one serious test: holding audience attention against attention-culling platforms like TikTok. It is time podcasters rally around and emphasize the advantages that keep the medium unique, with deep discussions, inclusivity of diverse viewpoints, portability, so that it carves a niche for itself in the digital entertainment scenario.

Specific proof from the study by the Sounds Profitable team points toward changing challenges that audience retention, content saturation, and competition between platforms are causing to podcasting in these days. In their recent study entitled 'The Podcast Landscape,' the team has spied out a shocking trend of listeners in their fatigue or disinterest against podcasts.

This study underlines the fact that even podcasters should encourage the benefits of the medium themselves. This would include, among other strategies, the use of influencers, success stories across episodes, and listener engagement through content to somewhat go against this trend and compete with other forms of digital entertainment.

The Key Points:

• Reasons that listeners leave podcasts, where too much similar or low-quality content is a major culprit

• More and more listeners who have stopped listening mention being "tired" of podcasts

• Podcast consumption is compared to traditional TV viewing

• A call to podcasters for the need to promote the benefits of the medium within every show

• Appeal to the celebrity podcasters to support the industry and promote it actively.

Our Analogy: We think of podcasting as a garden wherein each podcast is a specific plant which flourishes with due time and attention. Right now, some plants are wilting simply because they don't get enough attention. Rather than give up on this garden as a whole, we need to remind people how beautiful and useful it can be. We need to teach them how to tend different plants, try new ones, and experience the fullness of the garden. In this way, the garden will keep growing and prospering and will bear fruits meant to be shared and enjoyed by everyone.

Our Take: This understanding of the information is very important as a producer of informing our content strategy and approach to the industry so we can effectively address the challenges facing it. It emphasizes always churning out plenty of excellent, engaging content and promoting the benefits of podcast listening.

We should develop segments on the workability of podcasts in endearing different life aspects of the listeners. More importantly, for prevention from listener fatigue and taping new listeners, other podcasters should be hooked via cross-promotions, joint events, guest appearance segments, and co-content creation. This also opens up innovation opportunities for the dimension of content delivery and methodologies of audience engagement, such as interactive storytelling formats or a more personalized experience for the listeners, which might develop exciting advances within the podcast industry.

🗞️ TL;DR - PODCAST NEWS

• Spotify Reaffirms Work-From-Anywhere Policy, Bucking Return-to-Office Trend. While most large companies have enforced office returns, Spotify still clings to its work-from-anywhere policy. It says that with such remote working come a load of advantages that included lower rates of attrition, increasing the workplace diversity, and some drawbacks with collaboration.

• South Australian Podcast 'Everyday Conspiracy Theories' Nominated for Australian Podcast Awards. South Australian podcasters Sean Craig Murphy and Mena Soliman were nominated in the Entertainment category of the Australian Podcast Awards for "Everyday Conspiracy Theories," looking at quirky observations of life in a funny way.

• Girl Spirit Podcast: A Platform for Teenage Girls' Experiences. Broad Radio and MECCA M-POWER have collaborated to create "Girl Spirit," a two-part podcast series launching for International Day of the Girl, featuring teenage girls' voices and expert guests to empower young women and educate parents and carers.

• Triton Digital's Technology Enhances NZME's Audio Monetisation Strategy. New Zealand Media and Entertainment (NZME) has partnered with Triton Digital to enhance its digital audio strategy, leveraging Triton's advanced technology for content distribution, monetization, and analytics, including the newly acquired Sounder platform for contextual targeting in podcasting.

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PODCAST INSIGHTS: 
Podcast Power: How Harris and Trump Are Wooing Young Voters in Election's Final Stretch

A nod to the rapidly changing media landscape, presidential candidates Kamala Harris and Donald Trump are turning to podcasts as the final push to sway undecided voters in the next U.S. presidential election.

With 55% of 18-34-year-olds not identifying with major parties, and podcasts reaching nearly half of this demographic every week, the medium has now become an important battlefield in the race to the White House. From Harris's candid conversation on "Call Her Daddy" this past week, to Trump on "This Past Weekend w/ Theo Von," all of these decisions suggest strategic efforts to connect with certain segments of voters, perhaps redrawing the contours of political outreach in this digital century.

In the wake of the US presidential election, Vice President Kamala Harris and former President Donald Trump use popular podcasts in an effort to reach younger, undecided voters in the final weeks ahead of the election, according to Edison Research's 2024 Infinite Dial report, and Edison Podcast Metrics. The targets for their podcast appearances are oriented around specific demos: Harris speaking with young women and African-American audiences, while Trump pursues younger white men.

The Key points:

But here are a few other figures to munch on: 1.

• Percentage of young adults (18-34) not identifying with major parties: 55%

• Weekly podcast reach among 18-34 year-olds: 48%

• "Call Her Daddy" podcast ranking: 7th overall, 2nd among women 18-29

• "All the Smoke" podcast audience: 89% male, mostly 25-44

• Trump's podcast appearances: "This Past Weekend w/ Theo Von" (#9 overall, #5 among men 18-34) and "Lex Fridman Podcast" (#58 overall, #36 among white men)

Our Analogy: We had people in the past yelling their message from the main stage in hopes that someone would hear it, but now, with podcasts, candidates create an intimate experience by taking the same message and making it appeal to different tastes of the audience. This method allows much more personal connections and targeted messaging, possibly swaying those fans who were previously undecided as to which band to support.

Our view: The trend is exciting for the producers, as increasing visibility means increased revenue potential at the cost of editorial independence and audience expectation management. The added attention by high-profile political figures may boost listenership and could attract new advertisers.

This trend also increases our responsibility to maintain editorial integrity and balance. Our task is a balancing act between any potential political pressures and the pressing need to create content that resonates especially with our core audience. This trend can also spur us onto the creation of more politically engaged content in forms that are innovative, such as interactive town hall podcasts or live Q&A sessions where politicians and listeners can interact and have direct conversations.

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📌 NOTICE BOARD

• October 3 & 4 : International Women's Podcast Festival - London, UK

• October 8 : Café Convos: A Networking event by BIPOC Podcast Creators - New York, USA

• October 18- 20 : Afros & Audio Podcast Festival - Baltimore, MD

• January 16 -18 : Podfest Expo - Orlando, USA

• January 14 - 15th : Brand Podcast Summit - Virtual

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