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• Flightpath, the podcast revenue optimisation leader, announced today that Glassbox Media has chosen it for inventory and campaign management. This strategic partnership gives Glassbox cutting-edge tools to optimise campaign management and performance for the next year and beyond, boosting revenue growth.

• BBC Studios announced Wednesday that it has acquired Spanish producer Brutal Media, expanding its production network.

• Video-first creators can now automatically create an audio podcast from any YouTube playlist, making their content available to podcast audiences via traditional podcast apps and platforms. Blubrry Wants Two-Way Street.

Veritonic has recently announced a new integration with Adjust, a prominent measurement and analytics company. This collaboration will enhance Veritonic's audio research and analytics platform, providing users with even more comprehensive insights. With this integration, Veritonic's top-notch audio attribution solution will receive automated data on in-app conversion actions on mobile devices, such as installs, purchases, subscriptions, and more. This integration enables Veritonic to enhance the comprehensive, multi-channel audio campaign performance data they offer to clients globally.

“We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients,” said Scott Simonelli, CEO and Founder of Veritonic. “This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

“We are proud to integrate with Veritonic, as they share our passion for credible, independent, and actionable data,” said Reggie Singh, Director of Partnerships, Americas at Adjust. “We look forward to our data supporting Veritonic in the ongoing provision of full-funnel audio campaign measurement insights.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.

Libsyn Teams Up with Bunny Studio to Unlock Exclusive Premium Creative Services for Podcasters

A new collaboration has been announced between Bunny Studio, the only project fulfilment platform in the world offering more than 100 end-to-end creative services, and Liberated Syndication Inc. ("Libsyn"), the top all-in-one podcasting platform for creators and advertisers. Through exclusive access to Bunny Studio's top-notch creative services, the partnership will benefit Libsyn podcasters even more.

As part of this collaboration, all Libsyn customers will receive six months of free access to a custom package designed just for podcasters, providing them with a 20% discount on all audio, video and translation services from Bunny Studio.

“Creating, launching, and promoting a captivating podcast can be a time-consuming and resource-intensive endeavor. We’re dedicated to simplifying this for podcasters at all skill levels, enabling them to start and grow their podcasts effortlessly with our comprehensive suite of podcasting solutions,” explained John W. Gibbons, CEO of Libsyn. “Our partnership with Bunny Studio reinforces our commitment to providing creators with the essential creative tools to enhance their podcasts — and partnerships like this one are tailored to complement our existing offerings and streamline the podcasting experience for our customers.” [ Continue ]

President Barack and Michelle Obama's media company, Higher Ground, launched the Ways to Win podcast today. President Obama is the first guest on Ways to Win, hosted by NABC Executive Director Craig Robinson and Kentucky Men's Basketball Head Coach John Calipari. They discuss his bracket selections and more. The podcast is hosted and distributed by Acast, the largest independent podcast company.

• BBC Sounds Audio Lab is an ‘accelerator’ programme with one big ambition – to amplify next-generation podcasters and audio creatives. Apply Now.

• Boost Your Podcast Visibility and Media Presence!. Join Tangia Renee Estrada and Elsie Escobar to learn the ins and outs of improving your podcast media presence. Learn what makes a podcast brand clear versus confusing and why that might be the reason your podcast is not seeing the type of exposure you’re looking for. [ Thursday March 21 2.00pm to 3.00pm EDT ]

• The Power of Content Repurposing: How to Get the Maximum ROI From Your Content. The webinar is presented by Amy Woods, the founder and CEO of Content 10x, the world’s leading content repurposing agency. She is a bestselling author, acclaimed international speaker and widely regarded as the go-to expert on content repurposing. [Thursday March 21 4.00pm to 4.45pm GMT]

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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