The biggest podcast conference in the world is back.

Today is the second day of Podcast Movement 2023, the biggest podcast conference in the world, in Denver, Colorado.

If you are into AI and generative storytelling, head over on Wednesday at 1:45 p.m. to the PM industry stage. Listen to Amplifi Media CEO Steven Goldstein, along with Will Mayo (founder and CSO of Spoken Layer), James Boggs (CEO of Spooler), and Tamara Zubatiy (CEO of Barometer), as they focus on the power of AI for content selection, storytelling, production, and accessibility.

Also today, Apple added the ability to track how many listeners started free trials, the number of paid subscriptions, and the proportion of users who converted from free to paid With subscription analytics

Happy Podcasting!

WORLD OF THE DAY

I think and think for months and years. Ninety-nine times, the conclusion is false. The hundredth time I am right. - Albert Einstein

TODAY IN HISTORY

1864 First Geneva Convention adopted in Geneva "for the Amelioration of the Condition of the Wounded in Armies in the Field" signed by 12 nations

• In light of Canada's new law forcing tech companies to compensate news publishers for using their content, Meta has ceased news availability in that country.

• Young women's perceptions of their bodies may be harmed by short-form social media videos and photos that promote unreachable beauty standards, according to studies.

• With a slate of premium programming, Starglow Media, a new company focused on kids and family audio content, launches. Centred on content that creates a positive co-listening experience, Starglow Media establishes itself as a screen-free option that brings captivating content for the entire family to enjoy together.

An insightful five-episode podcast series highlighting the importance of authentic representation in Australian advertising.

shEqual and Women's Health Victoria, are thrilled to announce the upcoming launch of their compelling podcast series, "Make it shEqual: Empowering Advertising to Get Equal." Based on ground-breaking research conducted by Kantar (commissioned by Women’s Health Victoria), the podcast aims to shed light on the significance of progressive, genuine, and authentic advertising that resonates with audiences and drives commercial success.

The five-episode limited series, hosted by the accomplished Sarah Davidson (@spoonful_of_sarah), former lawyer, entrepreneur, author, and host of the popular podcast "Seize the Yay," delves into the world of advertising and its transformative potential. Through in-depth conversations with industry experts, brand leaders, and cultural influencers, the podcast explores the journey toward authentic representation and its profound impact on audiences and brands alike.

Key messages of the podcast include the call for authentic, genuine, and equal representation in advertisements that mirror the diverse realities of Australian consumers. Listeners will be taken on a thought-provoking journey through conversations that challenge the status quo and emphasise the power of advertising to shape culture and contribute to social progress.

Lauren Zappa, Manager of Gender Equality and Capacity Building at Women's Health Victoria, highlighted the podcast's significance, stating, "The 'Make it shEqual' podcast series bridges the gap between industry insights and societal change. It's a powerful platform that advocates for authentic representation in advertising, fostering inclusivity, understanding, and connection."

These quotes from podcast episodes offer a glimpse into the series' content:

• “Advertising is very much inspired by culture but very much contributes to it as well and can perpetuate parts of culture in good and bad ways.“ - Phoebe Sloane, Senior Copywriter, Clemenger BBDO

• “There’s a huge dividend to be reaped if brands actually go ahead and invest in inclusion and diversity and representation” - Irene Joshy, Regional Creative Head, Kantar Insights APAC & Australia

• "You don’t have to get it 100% right but it’s important that we are having the conversations and at least moving forward." - Alex Piercy, National Marketing Manager, Coles

• “What we want to do is make sure that advertising and any sort of visual representation is really reflecting the diversity of the Australian community as it is today. We want everyone to be able to see themselves and see what’s possible for them.” – Emily Mcguire, CEO, Respect Victoria

• "I have an opportunity to be an ally, but also have an opportunity to put things in place as a business owner to try and buck the status quo", Dalton Henshaw, Founder & CEO, Bullfrog Media

• "I love the opportunity to be able to speak to women who have just never been spoken to." - Hilary Holmes, Founder, Holmes Beauty

• "The change is happening now and it's exciting to be part of that." - Rosie Chong, Personal Branding Consultant

The "Make it shEqual" podcast seeks to inspire change and amplify the voices of those pushing for genuine and inclusive advertising. Industry professionals, brands, and consumers are invited to engage in this enlightening series, fostering dialogue and transformation within the advertising realm.

The "Make it shEqual" podcast series premieres on August 22, 2023, with all episodes available for streaming on YouTube, Spotify, and Apple Podcasts. 

The launch of the July 2023 New Zealand Podcast Ranker was recently announced by Triton Digital®, the industry leader in technology and services for digital audio, podcasts, and broadcast radio.

According to Triton's Podcast Metrics measurement service, The Ranker offers information on the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 July through 31 July 2023.

According to the most recent IAB Podcast Technical Measurement Guidelines, monthly listeners determine the Top 100 Podcast Ranker and Top Network Ranker.

The Mike Hosking Breakfast (NZME/iHeartRadio/ARN) is once again at the top of the list for this reporting period, followed by ZM's Fletch, Vaughan & Hayley (NZME/iHeartRadio/ARN) at #2, and Casefile True Crime (Audioboom) at #3.

The Girlfriends (NZME/iHeartRadio/ARN), Critical Role (SiriusXM Podcast Network), and Lost Hills: The Dark Prince (NZME/iHeartRadio/ARN) are three new podcasts that made their debuts in the ranker during the month of July.

Participating networks include SiriusXM Podcast Network, Sports Entertainment Network (SEN), Brodie Kane Media, Headgum, LiSTNR (SCA), NOVA Entertainment, NZME/iHeartRadio/ARN, rova (MediaWorks), and Studio71.

Please visit https://tritonrankers.com/ to take part in the ranker, view the complete results, and sign up to receive future rankers via email.

The IAB Tech Lab has certified that Triton Digital's Podcast Metrics measurement service complies with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. With the ability to view metrics by date range, location, device, podcast name, episode, title, and more, it provides precise and insightful data about how, when, and where podcast content is being consumed across multiple hosting platforms.

Send press releases to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

This podcast offers so much value and education from to blokes who have a passion for men's mental health. It is seriously refreshing to see it been pushed, with weekly episodes there is nothing like it

A show by Micheal Markam it brings many different people from all walks of life, sharing everything.

A podcast that has been updated for a year now, but one I take so much value from Orchestra Next brings together music and commentary in this podcast for the pandemic.

Recommend Podworks.io: Hire the Perfect Freelancer for Your Podcast.

Podworks.io is home to the world's most comprehensive Podcast job board and candidate board.

• Podcast/ Social media Producer. Alpharetta, Georgia - I am looking for someone who knows the ins and outs of creating podcasts from start to finish, managing social media and website management. There will be weekly podcasts where topics related to the books I have written are discussed with contributing guests.

• Inside the ICE House Podcast Producer New York, NY, United States - ICE is seeking a skilled and experienced Podcast Producer to lead the creation of Inside the ICE House, part of NYSE TV’s content platform.

• Junior Account Manager Bold Collective (US remotely only) - Bold Collective is looking for an entry-level ‘Junior Account Manager.’ The role will coordinate the majority of all advertiser and publisher accounts across Connected TV, Mobile Video, and Digital Audio.

• Full Time Traffic Reporter/Podcast Producer - WILK Newsradio, Northeast Pa’s newstalk leader, is seeking a talented traffic reporter and podcast producer. This is a full time hybrid position.

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When applying for jobs, avoid giving your bank or credit card information.

Please mention podworks.io in your application.

⚠️ Report Job

• Have you ever dreamed of turning your passion for podcasts into a lucrative side hustle that fits seamlessly into your lifestyle, all from the comfort of your home? With the Pod Sound School's Podcast EditLab, you will: Learn practical, up-to-date editing techniques tailored for podcast editors.

• How to interview for narrative storytelling. In this online class, we’ll talk through practical skills for narrative interviewing, from figuring out what questions to ask, to asking questions in a way that prompts story and emotion, and how to help sources tap into the details of stories that are often long past

• Amplify Your Audience: Navigating Discoverability as an Indie Podcaster. Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.

• The Southern Cross boss banks on podcast power to steady the ship. In the long run, Southern Cross Austereo is counting on its digital audio strategy to pay off as newly appointed CEO John Kelly persists in turning around one of Australia's most recognisable media companies.

• In Taiwan, podcast listeners now make up half of the radio audience. A report from the National Communications Commision (NCC) said that the number of people in Taiwan who listen to podcasts has reached half the number of people who listen to traditional radio shows.

• How to Use LinkedIn to Promote Your Freelance Business. There is a lot of competition in the freelance world, but there are also a lot of opportunities. In this changing environment, LinkedIn is a platform that many freelancers don't use enough.

Please feel free to email us at any time with your thoughts on anything we do because we love to hear them at  [email protected]