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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Lower Street Acquires Pacific Content: A New Era for Podcasting

• 🚨 Podcast Insight: Podcast Advertising Outperforms Social Media and Video Ads

• 🌏 Podcast Elsewhere: Radio Today has just announced the 63 finalists for the 2024 Australia/NZ Podcast Awards, whittled down from hundreds of entries.

• 🛠️Hire a Podcast Producers : Ms. Ce Mercardo

MARKETS

As of 10:10 am ET (Monday) . Data is provided by Yahoo Finance

🔥Lower Street Acquires Pacific Content: A New Era for Podcasting

In a daring step, UK start-up Lower Street acquired Canadian podcast producer Pacific Content for an undisclosed amount.

Lower Street is a Somerset, England-based full-service podcast production agency that covers all your needs from scriptwriting to editing and distribution. Founded by the brilliant Harry Morton in 2017, Lower Street has made a strong reputation by working with giants like Adobe, PepsiCo, and Hewlett Packard Enterprise, showcasing their brilliant record in producing top-notch podcasts.

The Founder :

Harry Morton of Lower Street aimed to acquire Pacific Content as part of a strategic plan for growth in niche podcast production and to expand Lower Street into the international podcast market. Morton believes that the quality that the podcasts from Pacific Content produce sets a really high bar for branded content. This strategic acquisition will not only speed up Lower Street's growth trajectory but also drive innovation in branded podcasts by bringing together the creative forces of both companies to deliver unequalled content experiences. Morton believes the acquisition will drive the growth of Lower Street into its next phase.

Founder of Pacific Content:

It's for this reason that founder of Pacific Content, Steve Pratt, so looks up to Harry—a really kind-hearted thought leader in the podcast space—for a thoughtful way to build up the Lower Street culture and team, and for liberally sharing his strategy with the marketing and podcast industries. In Harry and his team, Pratt feels fortunate for them to be part of this new chapter in the story of Pacific Content.

About Lower Street

Lower Street is a full-service podcast production agency with a fully remote team of 29 dedicated professionals, attesting to flexibility and collaboration in the creation of exceptional podcasts. Lower Street believes that top-quality podcasts should be made across the internet and that in the future of content marketing will lie in the production of binge-worthy episodic shows that enable brands to have the most intimate connections with their core audiences over time.

Why should that matter?

Well, it is because podcasts boast a compellingly large audience that's constantly growing, making them also handy tools to bind brands with their target market. Lower Street helps brands build a loyal audience base and strengthens their brand image within the fiercely competitive marketplace by producing content that's par excellence and captivating enough to be consumed at scale.

Our view :

Episodic content provides an opportunity for brands to create a lot more interesting and engaging storytelling but also nurtures a committed fan base that will value the brand highly, in itself initiating increased brand loyalty, awareness, and continued customer engagement over time. In a saturated market, brands need differentiation and memorability with consumers—leaving an imprint of their presence as leaders in the industry of content marketing through binge-worthy shows like "Serial" and "The Daily.".

💥 Attention, podcasters!

Introducing “Podwires Marketplace” - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Podcast Advertising Outperforms Social Media and Video Ads

Veritonic, an audio and podcast ad company, polled hundreds of podcast listeners around the country to compare their view about audio advertising against other channels like outdoor, display, social, and video ad options.

Revelations:

Results showed that more than half of the consumers remember advertisements through audio and podcasts more than on billboards; 49% of the consumers remember the ads more through audio and podcasts as opposed to display ads; 48%, more on audio and podcast ads compared to video ads; and 33%, ads on audio and podcasts more than on social media.

The study indicates that 51% of all consumers surveyed prefer audio and podcast ads over display ads, while 40% of consumers prefer them to social media advertisements. Moreover, 54% of the consumers will go for audio ads over billboard ads, 48% will prefer them over display ads, 45% over social media ads, and 35% over video ads. This pertains to the frequency of audio ads: 53% of consumers said this helped them remember the brand or service being advertised, while 55% got very irritated by hearing the same ad three or more times a day, and 36% believed that doing so reduces their purchasing propensity by a considerable degree.

Why is this important?

It is this information that a business needs to know consumer preference and to optimize advertising strategies. By engaging in audio ads and ad frequency, companies can ensure an effective way of reaching their target audience, thereby maximizing marketing impact.

Our Take :

It is, therefore, businesses must consider these preferences as they begin designing how to construct the most potent advertising strategies for them, making sure that they answer better and engage with their audience; what this means is that using audio ads and using frequency management efficiently will really enhance brand recall and conversion rates for companies.

1. 🏴󠁵󠁳󠁣󠁡󠁿. California : Cody Ko, who co-founded TMG Studios, is taking a step back from day-to-day operations because of allegations that he had sex with an underage influencer when he was 25. The podcast network's six shows haven't posted new episodes as scheduled, and the news was announced to paid subscribers.

2. 🇬🇧 . United States : Hall of Fame podcaster Dave Jackson Joins Podpage as Head of Podcasting!

3. 🇦🇺/🇳🇿 . Australia/New Zealand : Radio Today has just announced the 63 finalists for the 2024 Australia/NZ Podcast Awards, whittled down from hundreds of entries.

4. 🇬🇧 . United Kingdom : DMG Media announce the launch of brand-new podcast, Don't Do That. The first episode will be available on Monday 5th August.SUBMIT YOUR NEWS

NEWS UPDATES

• A study by Edison Research and audiochuck, the True Crime Consumer Report, explores the appeal and changes related to true crime podcasts. The study will have its world premiere in a keynote address at Podcast Movement in Washington, D.C. on August 20, 2024 at 9am EDT.

• Podcast Movement is proud to present the second keynote session and our third round of PM24 speakers and panelists!

• Podcast Movement is thrilled to announce an extraordinary keynote session at Podcast Movement 2024 featuring two legendary public media hosts: Ira Glass and Rachel Martin!

• Podcast Movement is proud to release that this year's version of The Podcast Landscape, the largest public podcast usage study in America, will be presented by none other than Sounds Profitable's Tom Webster.

• An expert panel on "Building Podcast Franchises" includes former Navy SEAL John Allen, CEO Nick Witters, and creator Luke Lamana. Content creation in the area of audio will be discussed along with consumer product licensing, fan engagement, and general expansion of podcast brands. Panel lists meet Thursday, August 22.

• Tori Dunlap and Hala Taha are podcasters who have ripped the blueprint on scaling an enormous audience within a skeptical media environment. They explore ways to build a loyal audience, trust between creators and listeners, and advertisers. At no point in history has podcasting been more relevant in this media era. They'll hit the stage on Wednesday, August 21.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• Spotify seeks a Production Manager to join its team in London.

• NPR is hiring a Chief Desk Editor in their Washington office.

• Blacfox is looking a Podcast Producer.

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit podworks.io to post your upcoming events or job openings for free.

• Steve Goldstein blogged about why subscriptions don't work for most podcasters.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Roni Gosch wrote in the latest Podbean blog about Best Tips for Video Podcasting

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9.

• Navigating the New and Exciting World of Audiobook Originals with Michelle Altman (Free) Webinar Starts : September 13.

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• How to Build Thought Leadership as a Podcaster (Even if You Think You’re Not Qualified Enough)  with Cheryl Lau Webinar Starts : September 16

• AI in Audio: Legal insights to know your rights and protect your work with Alicia Pollard Webinar Starts : September 19.

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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