💥Discover the Top Podcasts in Australia for May 2024

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Triton Digital®, the global technology and services leader for digital audio, podcasts, and broadcast radio, today announced the release of the May 2024 Australian Podcast Ranker.

The Revelation

The top three publishers for the reporting period stay the same as in the earlier reporting periods: ARN/iHeart comes at #1, LiSTNR, SCA at #2 and Australian Broadcasting Corporation at #3.

Across both rankers, Top Podcast Ranker and Top 200 Australian-Made Ranker, the top three podcasts were the same: Hamish & Andy, LiSTNR, SCA at #1, Casefile True Crime, Audioboom at #2, and ABC News Top Stories, Australian Broadcasting Corporation, at #3.

The Data and Sources

The Triton Podcast Metrics measurement service uses the latest IAB Podcast Technical Measurement Guidelines to rank publishers across the country on how many people listen to their podcasts every month. Information is now available for May 1st to May 31st, 2024.

What does this matter

Such data is valuable in giving insight into the popularity and reach of podcasts in Australia, assisting advertisers and content creators in making informed decisions based on audience preferences and trends. Knowing the top publishers and podcasts can help listeners discover new and popular content in the Australian podcasting scene.

Our take:

Off the back of this data, one could strategically target advertising efforts and optimize the exposures of the same to the target audience. More importantly, it tells that in Australia, podcasts have traversed to become an extremely prominent medium not only for entertainment purposes but also for marketing.

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