💥dmg media Brings Podcast Slate to Adelicious

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The Daily Mail, Metro, and I are all owned by dmg media, which has expanded its podcast library to Adelicious, the top independent podcast hosting and monetization network in the UK. Within their ambitious launch strategy, the deal includes both upcoming new shows and titles that are currently airing. The nation's most recognisable and active newsbrand is dmg media*. The audio portfolio of the company has grown significantly since Jamie East assumed the position of Head of Podcasts in 2023. Twelve months ago, dmg media had just one successful podcast, The Trial of Lucy Letby. Today, with over 26 million listens in its first year, the company has a double-digit chart-topping slate, mostly under the Daily Mail brand. A diverse range of viewers are catered to by content, which includes sports shows like It's All Kicking Off!, true crime series like The Trial (which is currently in its fourth season), fascinating real-life stories from Apple & The Tree with Vogue Williams, and insights from the biggest stars in the world like Everything I Know About Me. More than a dozen more are in the works right now, covering topics like politics, history, royalty, and talented storytellers. Adelicious will serve as dmg media's commercial representative to brands, boosting revenue prospects and collaborating closely on podcast expansion and launch plans. "The Daily Mail Group is the most engaged newsbrand in the UK, and Jamie and his team have developed one of the most ambitious and exciting line-ups we've seen in a long time," stated Craig Eastwood, Director of Commercial Operations at Adelicious. Through this partnership, advertisers will have a great chance to connect with the engaged, valuable audience that podcast listeners are known to be. We are excited to collaborate with them to draw listeners and acquire some fantastic advertising opportunities for their shows. We are thrilled to have them join Adelicious. "We have expanded from a single (albeit huge hit) podcast at dmg media 12 months ago to a substantial and enviable slate today, with many more shows in production," stated Jamie East, Head of Podcasts at dmg media. Our goals are high, so we needed a vibrant partner who would be proud to collaborate with us, one who could maintain our momentum and guarantee that we would have access to the right brands to help us produce the greatest content for our listeners. With Adelicious, we finally found the ideal partner, and we eagerly anticipate working with them in the future." Visit https://www.adelicious.fm/ for more details.

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