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Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

🎙️TODAY’S BRIEF

• 🔥IAB Australia Board appoints new Chair and Deputy Chair

• 🚨 Podcast Insight: Edison Research and Nielsen Unveil Q2 Audio Market Insights

• 🌏 Podcast Elsewhere:  Thousands of Spotify users have reported issues with the service since this morning

• 🛠️Hire a Podcast Producers : Ellen Tanchoco

📈 MARKETS

As of 900 AM ET( Thursday) . Data is provided by Yahoo Market

🔥IAB Australia Board appoints new Chair and Deputy Chair

IAB Australia today announced that Vanya Mariani, Commercial Director – Media (Sales & Customer Solutions) for Carsales has been appointed Chair of the IAB Australia Board, while Andrew Brain, Director Data & Growth at Seven West Media has been appointed Deputy Chair.  Rebecca Costello will also join the IAB Board as the new representative for The Guardian, while Suzie Cardwell joins as the new board representative for Nine.

 Mariani was previously IAB Board Deputy Chair and succeeds Matt Rowley who stepped down from the IAB Board following his departure from Pedestrian Media.

 As Chair, Mariani will work closely with IAB Australia CEO, Gai Le Roy, on several initiatives including helping the industry in relation to ad effectiveness, audience measurement, finding ways to reduce industry carbon emissions, helping all sectors to navigate changes in data usage and privacy obligations.  These are detailed in the IAB Australia Annual Report.  

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📊 STATS CENTRAL

Global Downloads, UMA, and US UMA had big increases for Global Publishers and ranking participants during July 2024. According to the Podtrac rankings, three US ranking participants reported a month-over-month increase in US Downloads, while eleven US ranking participants reported an increase in US UMA over the month of June.

Data is provided by Podtrac

🚨PODCAST INSIGHT 
Edison Research and Nielsen Unveil Q2 Audio Market Insights

Edison Research and Nielsen collectively published a quarterly report at the beginning of this year, named The Record. It pointed out the ad-supported U.S. audio market by citing data from Edison Research Share of Ear® and Nielsen format data. Exciting news: A report by Edison Research has just been released—The Record for Q2.

The Revelation 

Audio captures almost 20% of American daily life. On average, it is spent on audio for 4 hours and 5 minutes on radio, podcasts, streaming music services, or satellite radio. From April to June 2024, 67% of listeners spent their time as follows: 67% on radio, 19% on podcasts, 11% on streaming audio services, and 3% on satellite radio.

Radio has influence across all age groups, but the data indicates that the youngest consumers are spending nearly half their time with radio, while the oldest listeners are listening to radio for nearly three-quarters of their time. Streaming listening share varies by format, age demos, and platform. Spoken word trends generally hold across groups. There are some unique differences for a few Spanish-language formats among Hispanic listeners.

The Conclusion :

Audio can be a very useful tool in enhancing cross-media campaigns and is still very entrenched in Americans' daily media habits. The Record offers a unique perspective on audio listening time, providing marketers with precious insights into the preferences of their target audiences.

Our View

As podcasters, it becomes easy now to understand these preferences and trends, zero in on our target audiences, and engage them with our content. Streaming listening habit data helps us design more effective and focused campaigns that resonate on a number of platforms and demographics with listeners.

🌎PODCAST ELSWHERE

1. 🇺🇸 New York : Podbean, the top podcast hosting platform, released a new breakthrough blog-to-podcast capability today. One can efficiently turn his blog content into an engaging podcast channel by using this innovative tool, providing unmatched outreach to big audiences and exploring new revenue streams for creators.

2. 🇬🇧 United Kingdom : Veritonic's Audio Attribution solution was selected by Hawk, a leading Azerion Company and the European player in digital omnichannel advertising, to let users of their platform trace and measure in real-time performance for audio, podcast, and CTV ads.

3. 🇨🇴 Colombia :  In the past 24 months, Spotify has retracted its podcast investment. The award-winning Mujeres Valientes is still seeking funding for a second season, more than a year after its premiere, and the company has wound down contracts throughout Spanish-speaking Latin America.

4. 🇦🇺 Australia : Celebrating three years of content, laughs, and chaos, legendary Australian podcast duo Toni Lodge and Ryan Jon have announced a new multiyear, multichannel partnership with global powerhouse Acast as well as a number of exciting new projects for their podcast Toni and Ryan.

5. 🇸🇪 Sweden : A widespread Spotfiy outage has caused music streaming issues. Spotify Cares advises web listeners to clear their cache or switch browsers. The customer support team also suggests logging out, logging in, and restarting your device.
   
   
   

NEWS UPDATE

• A study by Edison Research and audiochuck, the True Crime Consumer Report, explores the appeal and changes related to true crime podcasts. The study will have its world premiere in a keynote address at Podcast Movement in Washington, D.C. on August 20, 2024 at 9am EDT.

• Podcast Movement is proud to release that this year's version of The Podcast Landscape, the largest public podcast usage study in America, will be presented by none other than Sounds Profitable's Tom Webster.

• An expert panel on "Building Podcast Franchises" includes former Navy SEAL John Allen, CEO Nick Witters, and creator Luke Lamana. Content creation in the area of audio will be discussed along with consumer product licensing, fan engagement, and general expansion of podcast brands. Panel lists meet Thursday, August 22.

• Tori Dunlap and Hala Taha are podcasters who have ripped the blueprint on scaling an enormous audience within a skeptical media environment. They explore ways to build a loyal audience, trust between creators and listeners, and advertisers. At no point in history has podcasting been more relevant in this media era. They'll hit the stage on Wednesday, August 21.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• The Guardian UK is now looking for an Audio Producers and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.

• New Zealand Media & Entertainment(NZME) is hiring a Commercial Lead - Digital Audio.

• Reuters is looking for an experienced Podcast Producer to join the team responsible for Reuters World News, our fast-growing daily show, and help shape our expansion of audio programming.

• Unanimous Media is looking for Creative Producer, Podcast 

📌 NOTICE BOARD

• August 12-15 : AIR at PMDMC - San Diego, CA

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Bob Pittman, CEO and Chairman of iHeartMedia, discusses the critical role of audio in modern marketing strategies in a recent Nielsen Insight Studio interview about the critical role of audio in marketing strategies.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters.

• Caitlin Macleod, a business expert, wrote a great article about "Article X" and how it can help you grow your podcast. The article is called "Article X is the Future of Podcasting AI."

🛠️ PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

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