💥 It's early morning in Washington D.C. and the last day of Podcast Movement. I hope everyone is pumped for another great session.

While in Chicago, the Democratic National Convention is still going on. Anyway, here is our edition for today, sorry for the delay.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

🎙️TODAY’S BRIEF

• 🔥CodeADX Launches to Revolutionize Podcast Monetization Strategies

• 🚨 Podcast Insight:  Edison Research Report Highlights True Crime Podcast Popularity

• 🎧 Job Market Trends in Australian Digital Advertising for 2024

• 🌏 Podcast Elsewhere: SiriusXM Secures Multi-Year Deal with Alex Cooper for Podcast Rights.

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

📈 MARKETS

As of 9:30 PM ET( WEDNESDAY ) . Data is provided by Yahoo Market

🌟 Market Tidbits : Alphabet Inc (GOOG): Short Sellers Are Now Bullish on This Advertising Stock

CODEADX
🔥CodeADX Launches to Revolutionize Podcast Monetization Strategies

Bringing together podcasters and Shopify stores, CodeADX empowers podcasters to earn cash whenever listeners use their promo codes for any purchase. Announcing the official launch at Podcast Movement 2024, CodeADX is The Promo Code Marketplace.

The scoop:

• The biggest problem in the industry is that the platform is grappling with: most of the revenue in podcasting goes to just 1% of the shows, all because of ad modeling geared towards the top 1%, when in truth, podcasts tend to have small but dedicated audiences with strong bonds.

• CodeADX connects podcasters with Shopify stores and gives them 15% sales commissions for any purchases made with their promo code, which is an absolutely new way to beat this very limiting CPM model of creating revenue for the remaining 99% of podcasters.

• CodeADX empowers podcasters with the ability to pick any sponsor or product that interests them without any type of restriction on the size of the audience or ad placement or style of delivery. This encourages the creation of non-traditional ads with a motive to deliver a highly authentic message in order to motivate people to buy, as well as a potential means to receive commissions.

Long and short of it:

The industry is getting excited, as Amplifi Media CEO Steve Goldstein believes CodeADX's way of paying podcasters, combined with its creative collaborations with Shopify stores, is going to be huge. It will be a big revenue driver to podcasters, regardless of size, which has worked in other industries.

Why it matters:

Thanks to the new and innovative approach of CodeADX to advertising, podcasters now have new and hitherto unattainable options for monetary content monetization. Such a possibility for the growth of income streams and commissions from the emphasis on the real messaging, which incentivizes listeners to buy, may turn the whole podcast ad industry upside down and open new chances for the content creators.

Analysis and Implications

We believe that CodeADX's strategy will be the one to really change how podcasters can make money and establish a long-term business plan. One can monetize productions through quality content creation while providing meaningful messaging with additional opportunities for further revenue streams. With this shift in advertising practices, we actually see a more dynamic and multidimensional podcasting industry.

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🗞️ TL;DR - PODCAST NEWS

• Exciting New Season of So Supernatural Podcast Announced. The popular mystery podcast "So Supernatural," produced by PAVE Studios' Crime House and audiochuck media company, is excited to announce its return.

• SiriusXM Secures Multi-Year Deal with Alex Cooper for Podcast Rights. SiriusXM has landed another major podcasting coup, coming to terms on a significant multi-year agreement with Alex Cooper for the distribution and sales rights to Call Her Daddy and the entire Unwell Network, starting in 2025. Cooper had been under contract with Spotify.

• Access Apple Podcasts: Seamless Listening Across All Devices. Apple Podcasts on the web brings the full Apple Podcasts experience to listeners from any web browser and device.

• SAG-AFTRA's New Deal with Narrativ: A Game Changer for Voice Artists. SAG-AFTRA has won a new contract agreement with Narrativ, an up-and-coming e-commerce digital marketplace that allows voice performers to sell, manage, and protect their vocal likeness with advertisers for audio commercials.

PODCAST INSIGHT 
🚨Edison Research Report Highlights True Crime Podcast Popularity

Edison Research and AudioChuck Media have announced the issuance of the True Crime Consumer Report, which gives insight into this genre and growth in audiences for true crime.

Gabriel Soto, Edison Research's senior director of research, presented the report at the Podcast Movement event in Washington, D.C.

The Reveal:

• The report spotlighted that 84% of the U.S. population ages 13+ watch or listen to True Crime through any medium, from TV and YouTube to social media or podcasting. This represents as many as 119 million Americans, for the simple reason that 42 percent of those aged 13 and above in the U.S. are True Crime podcast listeners.

• Specifically, 57% of all listeners to True Crime podcasts are interested in the stories that have to do with True Crime, while 50% are interested in solving mysteries and directly experiencing the suspense and intrigue of True Crime. At a general level, True Crime podcasts take the third place in terms of most listened-to genres when it comes to podcasting, as 22% of U.S. weekly podcast listeners aged 13 and above listen.

• If a True Crime podcast was centered on their area or region, 45% of podcast listeners who consume True Crime elsewhere but not via podcasts would be very likely to listen. If the podcast focused on high-profile cases or stories, 43% would demonstrate some interest.

• In this way, the consumers of true crime podcasts show their support for the victim in several ways: 55% of them shared cases to spread awareness, 25% donated to causes, and 23% directly provided financial support to the victim or family. In case True Crime content is victim-centered, then 77% of podcast listeners will show a greater interest; out of these, 32% are showing a far increased interest.

Insights:

The Edison Research–AudioChuck true crime consumer report provides important insight into the community of true crime and its audience growth. A partnership with Edison Research will further increase the already great influence and effect AudioChuck has over the community of true crime.

Why it Matters :

Knowing how listeners of True Crime podcasts react to victim-centered content can help podcasters fine-tune their content to resonate more effectively with their target audience in the hope of creating more loyal listeners. Besides, building strong community around podcasts does not enhance listener engagement but offers a foundation for a base of support for both victims and their families/loved ones.

Our Take:

In our opinion, really, the makers of the podcast have to know what their target audience tastes and habits are to come up with engaging content. Using the findings from the True Crime Consumer Report, podcasters will advance in content strategy, therefore building a tight-knit and dedicated community of true crime buffs.

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IAB AUSTRALIA
🎧 Job Market Trends in Australian Digital Advertising for 2024

Job vacancies within Australia's digital advertising and ad tech industry edged up from 4.5 per cent to 4.6 per cent for 2024. Job openings are lower than the previous year due to sector-wide reductions in force, which lowered the population base According to IAB – 2024 Industry Talent Report today.

The Revelations:

• Over 75% of the jobs on offer today prefer candidates with 1-5 years of experience. This has the power to consolidate the widely reported juniorisation of the advertising workforce. The most in-demand market segment favours candidates with 3-5 years of experience.

• More than 60% of companies are looking to make modest increases to staffing levels, while only 11% expect to make a slight decrease in the workforce. This general sense of cautious optimism is carried through, with further reflections this year telling us that companies have now started to plan for AI to improve productivity without necessarily impacting current staffing levels. This is a shift from 2023 when most companies in a range said they thought AI actually might directly lead to a reduction in people in their teams.

• The average salary increase in the last year averaged 3.8%, a slight drop from the witnessed 4.2% increase in the previous year. However, this increase in rising digital advertising specialists resulted in a drastically high talent cost, thereby aging Australia a premium job market with higher employee costs.

"The digital advertising industry and the ad tech talent market have been weathering the current of ongoing global and local layoffs for the last 12 months. It's positive to see increased optimism for very modest staffing level increases now held by well over a half of the industry surveyed," said Gai Le Roy, IAB Australia CEO.

Other Insights:

• Women in senior management roles drop marginally to 34% (from 38% in 2023). However, we continue to see significant shifts in gender representation across the wider industry as follows:

• Female representation for commercial (45% of industry headcount) improved over last year from 49% to 53%.

• Females in product, which moved over the last couple of years from 36% in 2021 to 48% in 2024.

• Even though men still dominate tech and engineering jobs, the number of female employees increased from 13% in 2022 to 22% in 2024.

• Almost half (48%) of organizations anticipate that most staff members will be in the office three days a week.

• 22% of organizations reported an increase in the number of their part-time staff employees over the past two reporting years.

Why it matters:

These data seem to indicate trends toward gender diversity in fields that until recent years have been mainly the domains of males. It can also be seen in terms of flexible work schedules being offered to employees, as the demands and preferences of employees have now seemingly changed.

Bottom Line:

Finally, the organisations are egging on to make a difference in gender diversity and flexibility at work, showing a change in the work environment to one that is in all inclusiveness and friendly to all employees. These are changes that signify that a general cultural transformation regarding the recognition of diversity and work-life balance has occurred in the organization.

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📌 NOTICE BOARD

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

• Jay Nachlis of Coleman Insights has written an interesting article about "Why Podcasters Must Urgently Adopt a Video Strategy" and he makes a good point.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

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