👋 Hey there! I'm Miko, the founder of Podwires, and I'm thrilled to connect with you.

I know some of you will be surprised I'm not back, but I'm still around! Miguel will still be our Editor in Chief, and I'll still be your Editor at Large. I'm excited to continue promoting Podwires!

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🎙️TODAY’S BRIEF

• 🔥Audio Production Awards Launches Pay What You Can Initiative

• 🚨 Podcast Insight: How Podcast Advertising Shapes Holiday Shopping Decisions

• 🌏 Podcast Elsewhere: Writers Guild of America East to Stage Walkout at Crooked Media

• 🛠️Hire a Podcast Producers : Ellen Tanchoco

📈 MARKETS

As of 8:00 AM( Tuesday) . Data is provided by Yahoo Market

🔥Audio Production Awards Launches Pay What You Can Initiative

AudioUK is delighted to once again team up with Amazon Music & Wondery on the Audio Production Awards' Pay What You Can scheme. This is a scheme offering free entry both to the awards and to the ceremony for those who might not be able to do so because of cost considerations.

The Awards :

The Audio Production Awards are powered by Audible and hosted by AudioUK, the trade body that provides business support and growth for people who make podcasts, radio, and audiobooks.

The fourteenth annual Awards celebrate outstanding achievement in audio production across a huge range of audio content, including podcasts, audiobooks, sound design, radio, and presenting, and are open to talent across the UK.

It contains 23 awards, including Best Producer in Comedy, Factual, Drama & Fiction, Arts, Music, Entertainment, Lifestyle & Society, Audiobooks, Sound Design, and more, plus a raft of on-mic and emerging talent awards, Best Ensemble Cast, and the special AudioUK award. This year sees the brand-new category of Little Ears Producer, which celebrates the creative explosion of audio being created for younger audiences.

The Mission :

"The Pay What You Can Scheme, first launched in 2021, allows everyone for whom the cost of entry or ticket price for the Awards might prove expensive to attend.".

"The continued support and partnership between AudioUK and Amazon Music and Wondery is core to the success of the Pay What You Can Scheme. We are so pleased to be partnering once again. We remain committed to the Audio Production Awards being accessible to all, no matter the financial status, and the resulting career progression that award nominations offer brings more equity to the industry." said Chloe Straw, Managing Director of AudioUK:

Why does this matter?

This is important because, by so doing, the audio production industry gets to identify and celebrate diverse voices and talents, therefore creating an increasingly inclusive environment that is eventually very creative. This could level the playing field much better and give space for creators to thrive without any kind of financial barriers.

Our View :

As podcast makers, we strongly support programs that push for inclusion and diversity in the industry. There are no up-front fees to be paid, just the best talent from any walk of life can demonstrate what they're made of and further develop this area of audio production. That benefits the individual creators but also enriches the entire space by encouraging more varied points of view and stories.

PRESENTED BY PODWIRES MARKETPLACE
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Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

🚨PODCAST INSIGHT 
How Podcast Advertising Shapes Holiday Shopping Decisions

Veritonic has found that podcast ads are more and more regularly influencing consumer purchasing decisions—especially during holiday shopping periods.

The Revelations

The data says 75% of consumers would like to hear podcast ads for back-to-school shopping, while 66% would like to hear podcast ads for holiday shopping. This trend is especially true during these very critical shopping periods.

According to a recent study by Veritonic, discount codes are the most favored by consumers at 70% in podcast ads, followed by free shipping with 66%, and 61% lured by buy-one-get-one deals. To note, as compared to TikTok, Facebook, Instagram, or YouTube ads, 39% of consumers show higher propensity to buy from ads in podcasts. In comparison, it is 47% and 42% respectively, showing similar propensity for these platforms.

It also exemplifies how consumers make purchasing decisions from their desktop computers or smartphones through podcast ads. For marketers looking to benefit from this fact, the role that tools such as Veritonic play in measuring creativity and fuelling brand visibility is great. Using our data, marketers can create and optimize podcast ads that will truly move their target audience and ensure maximum impact and effectiveness in this competitive marketplace.

Adopting podcast advertising powered by our data means embarking on a path to engagement and conversion based on data—a strategic need for an innovative marketer seeking long-term digital success in a fast-changing digital environment.

 Why does this Matter ?

Podcast advertising has retained its unrivaled power in driving consumer purchasing decisions and continues to really cement itself as a must-have within any marketer's omnichannel strategy moving into 2024 and beyond for long-term consumer behaviors. The findings underpin the strong impact of podcast ads over traditional social media, especially exceeding in early engagement of back-to-school and holiday shopping campaigns.

The View

As podcast producers, we believe that the kind of storytelling podcasts allow enables closeness to the listeners and thus better branding and brand loyalty. This is further supported by data indicating a higher brand retention and customer loyalty compared to any other advertising methods. Brands will need to actively participate in podcast advertising to stay relevant and competitive in today's fast-moving digital environment as consumer behaviors change.

🌎PODCAST ELSWHERE

1. 🇺🇸 Washington : The House Judiciary Committee has sent letters to more than 40 companies, including McDonald's, General Motors, PepsiCo, and Verizon as part of its probe into Global Alliance for Responsible Media. Conservatives say GARM standards are being used to filter out right-leaning content from media buys, including talk radio and conservative podcasts.

2. 🇺🇸 Los Angeles : The Workers of Crooked Media Writers Guild of America East announced plans for a one-day walkout yesterday, August 5, after more than a year bargaining with management at the politically progressive media network. This morning, staff members are leafleting outside of Crooked Media's office in Los Angeles.

3. 🇬🇧 London : Media veterans Jeff Bewkes, Howard Stringer, and Jeremy Fox founded Thoroughbred Studios. Their new company has a big deal with iHeartPodcasts and a second season order for its first project, a BBC CIA audio drama.

4. 🇺🇸 Georgia: For the second quarter of 2024, Cumulus Media reported total nett revenue of $204.8 million, a 2.5% decrease from the previous year.
   
   

NEWS UPDATE

• A study by Edison Research and audiochuck, the True Crime Consumer Report, explores the appeal and changes related to true crime podcasts. The study will have its world premiere in a keynote address at Podcast Movement in Washington, D.C. on August 20, 2024 at 9am EDT.

• Podcast Movement is proud to release that this year's version of The Podcast Landscape, the largest public podcast usage study in America, will be presented by none other than Sounds Profitable's Tom Webster.

• An expert panel on "Building Podcast Franchises" includes former Navy SEAL John Allen, CEO Nick Witters, and creator Luke Lamana. Content creation in the area of audio will be discussed along with consumer product licensing, fan engagement, and general expansion of podcast brands. Panel lists meet Thursday, August 22.

• Tori Dunlap and Hala Taha are podcasters who have ripped the blueprint on scaling an enormous audience within a skeptical media environment. They explore ways to build a loyal audience, trust between creators and listeners, and advertisers. At no point in history has podcasting been more relevant in this media era. They'll hit the stage on Wednesday, August 21.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• Spotify seeks a Production Manager to join its team in London.

• NPR is hiring a Chief Desk Editor in their Washington office.

• Blacfox is looking a Podcast Producer.

• Colibri Group is hiring a Podcast Producer. The Podcast Producer will manage the end-to-end development and production process for Becker’s “Accounting for the Future” podcast series.

• Latham & Watkins is looking a The Creative Specialist – Webcast and Podcast Production.

📌 NOTICE BOARD

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Roni Gosch wrote in the latest Podbean blog about Turn Your Blog Into a Podcast!

• Joni Deutsch has a great article about how to win a podcast award and why it helps with podcast growth.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters

🎧OUR PODCAST

The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

🛠️ PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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