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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Embracing Diversity: Spanish-Language Media Landscape for Podcast Producers

• 🚨 Podcast Insight: YouTube Surpasses Rivals as Top Podcast Destination in the US

• 🌏 Podcast Elsewhere:

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Embracing Diversity: Spanish-Language Media Landscape for Podcast Producers

The Harker Bos Group and Crowd React Media recently published the report "State of Spanish-Language Media 2024: Audio Edition," to delve into the listening habits, preferences, and impacts of Spanish-language media among US consumers.

The Revelations :

The important findings of the survey are as follows: The radio-at least one hour daily-is listened to by 72% of people who are US Spanish-language media consumers, and hence, it proves a high rate of engagement. 94% of the audience mainly have their attention captured by music and find news and talk pretty interesting, making up 53%, while the 26% mainly have interest in sports. 53% of the people listen in the mornings, and the rest, which are 30% do so while driving or working. 91% of the respondents appreciate the connection with local communities. To 86%, it gives a sense of identity and heritage. However, there is still a very wide prevalence of traditional AM/FM radio stations, and podcasts are arresting more mindshare, firstly in the news/politics and comedy genres.

Podcasts are super popular on social media and YouTube, with 77% of listeners engaging with most episodes and 32% completing the entire episode of Spanish-language podcasts. The ads matter, too: 40% of listeners purchase from advertisements . Music streaming with Spotify and YouTube is great, but podcasts have only become more salient in Spanish-language media. For this reason, 69% said that show notes matter to them to engage with content. Audiences can be flexible; extreme driven people say they need shorter episodes.

The Data and Sources:

The 2024 State of Spanish-Language Media is a report by Harker Bos Group and Crowd React Media that reports on the burgeoning landscape of Spanish-language media in the US. Con- ducted in April and May 2024 with more than 500 Spanish-speaking consume ort, the research took a look at their habits in terms of media consumed on the radio, TV, music streaming, podcasts, social media, video games, YouTube, news apps, and cable news. The survey was meant to comprehend, in its totality, the media environment heavily influenced by a culture that is shared by the fast-growing Hispanic/Latino demographic.

Why It Matters to Podcasters :

Knowledge of Spanish-speaking consumer media habits will enable podcasters to tailor the growing content towards such a demographic, therefore, increasing their listening numbers in any given space.

Our Take :

Being able to recognize Hispanic/Latino cultural preferences will help podcast producers design more engaging content, resulting in a strong and growing audience. The diverse media usage habits of this segment can help podcasters capture new listeners and gain success in a quickly growing market.

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

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🚨YouTube Surpasses Rivals as Top Podcast Destination in the US

What's more, per Cumulus Media | Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard, YouTube has outdistanced Spotify, at 21%, Apple, at 12%, and others to become America's leading podcast destination, with 31 percent of the country's weekly podcast listeners.

The Takeaways :

This is attributed to the fact that this platform is basically the world's entertainment search engine; hence, audiences will most probably find their podcasts here. The average audience of the YouTube podcast are mostly male and younger than the Apple Podcasts' audience.

Podcast listeners don't align with just one platform, and the ways in which podcasts are consumed—viewed and listened to—are equal. New users who prefer watching videos, as opposed to those 4+ years ago, prefer an audio experience.

YouTube is the clear leader in a podium where podcasts are both watched and heard, with those who prefer watching skewed more toward news/current events and sports podcasts. A full 10% of the weekly podcast audience, on average, over the last two years, only consume podcasts via "watching." Currently, YouTube is the most used podcast listening platform in the U.S., with 31% reporting use in the past week, followed by Spotify at 21% and Apple at 12%.

It's also the case that two-thirds of weekly podcast listeners report that the "big three" are their top podcast platform. YouTube is top among podcast newbies, podcast pioneers, and the heavy podcast consumers.

However, a majority, 53% of podcast listeners/watchers on YouTube, report consuming the same podcasts on other platforms. 36% prefer the audio-only experience, with 33% actively watching a podcast. The YouTube audience is more likely to use visual devices. 17% of its audience uses a TV most often, while 21% report using a computer or laptop the most.

Why does this matters ?

It helps the content creators know podcast listeners' preferred platforms and consumption habits, thereby increasing the reach of listeners. Knowing that most podcast listeners on YouTube will always tune in to other podcasts can be necessary for formulating some marketing strategies and cross-promotion.

Our Take :

Catering to these preferences will maximize a YouTube podcaster's reach and engagement. We will indeed make an extra usage of audio and visual elements to reach more listeners and hopefully obtain some new followers who prefer those types of podcast formats.

• Podbean, a leader in podcast hosting and monetization, is excited to announce its upcoming virtual event titled “Visual Podcasting Essentials: Harnessing Video to Amplify Your Voice.”

• PRX will launch its Season 2 popular podcast Movement with Meklit Hadero on July 16, 2024.

• It is now confirmed that Dua Lipa and Halsey will be part of the star-packed lineup for the iHeartRadio two-day Music Festival in September.

• New Zealand Announced the Establishment of a One-Time Fund for Podcasting in Arts and CultureSUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• WONDERY is looking to hire a Marketing Associate, Wondery DE, Wondery Podcasts

• WONDERY is hiring a Managing Producer

• Reuters is looking for an experienced Podcast Producer

• July 14, 2024 : Podcasts & Pizza Chicago Audio Makers - Chicago

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

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