🎙️TODAY’S BRIEF

• 🔥 Podcasting Resilience: Analyzing August's Listener Trends and Growth

• 🚨 Podcast Insight: Embracing Video in Podcasting: A New Era for Legacy Creators

• 💳The Future of Podcasting A Conversation with Rob Greenlee

• 🌏 Podcast Elsewhere:  Independent podcasters called to apply for TPG's Unlocked 'AMPLIFY ACCELERATOR'

👋 Hi, Podsky!

It's Tuesday! I'm thrilled to be the captain of the ship for two weeks while Miguel is enjoying his amazing Bali getaway! I really hope you don't mind!

It's so important to take a break from the chaos sometimes! It's great for your mental health too.

Guess what! Thursday, September 12th is R U OK? Day here in Australia! Day 2024! It's time to remind everyone that every day is a great day to ask "Are you OK?" and start a meaningful conversation with someone you notice might be struggling with life.

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Today’s issue takes 8 minutes to read.

Let’s dive in on today’s newsletter. - Miko Santos

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PODTRAC
🔥Podcasting Resilience: Analyzing August's Listener Trends and Growth

This is in line with data from Podtrac, which show podcasting does not face the same summertime decline in listenership that some other forms of media face.

Highlights: US downloads were up month-over-month in August for eleven of the top twenty-one publishers; thirteen US ranking participants saw an increase in US Unique Monthly Audience. Eleven publishers had a higher monthly download volume in the US, with seven of the top global networks showing increases in global downloads, views, and downloads.

iHeartMedia still took the top spot for the month of August, with its titles continuing to take the biggest reach in the US, recording 31.2 million listeners and 171 million downloads. Disney placed second biggest publisher, after NPR formerly measured as a publisher, transitioned in Podtrac's network list. It recorded 8.1 million unique listeners and 26.9 million downloads. Among sales networks, iHeart Audience Network led in the U.S. with more than 380 million downloads; Libsyn was in second place with 21.9 million unique listeners. NPR ranked high. So did Wondery and Acast. ESPN and ABC News are behind some of Disney's shows.

Why it matters: The rise of iHeartPodcasts and Disney, for instance, testifies to the boom in this industry and proves the dynamics in podcasting, with how publishers in general are putting up a fight to outcompete the sales networks. The underlying factor in their success pertains to how imperative it has become to create strategic partnerships and quality content in order to reach a mass audience.

Takeaway as a podcast producer: This epitomizes the importance of building strong partnerships and continually producing quality content in a highly competitive environment in podcasting. For us producers, innovation and collaboration are keys toward relevance and growing listenership.

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🗞️ TL;DR - PODCAST NEWS

• NRJ Global has chosen Triton Digital®'s SaaS advertising management platform Manadge to track and optimise its direct and programmatic revenues. The media group's sales and sales administration teams can now use Manadge technology to automate commercial tracking and feed its CRM platform.

• Today, DMG Media announce an 10-part limited podcast series, Parents vs. The Internet, hosted by Esther Ghey and Liz Hull.

• Podfest is proud and excited to announce that the Podcast Hall of Fame will return to Podfest in January 2025.

• Independent podcasters are invited to apply for a year-long program called "THE AMPLIFY ACCELERATOR," which offers editing services, studio space, marketing, press, and cross promotion, led by award-winning producer Leanne Alie.

• Deadset Studios, Insightfully and presenting partner ABC Listen invite you to PodPoll 24: The millions of ears you can't ignore webinar on Wednesday, September 25, 2024 at 12:00pm AEST.

PODCAST INSIGHT 
🚨 Embracing Video in Podcasting: A New Era for Legacy Creators

It's time to insert video into podcasting. Serious podcasters need to get serious about evolving content strategies to suit the younger, more visually-oriented audiences already listening on YouTube, TikTok, et al. That is what Steve Goldstein, Amplifi Media Founder, took away from the "A View from the Top" session at the Podcast Movement conference last week.

In the latest blog post, Goldstein put a big importance on how podcasters should understand various audiences when it comes to consuming podcasts in order to create successful content.

Highlights:

• Video is becoming integral to podcasting: This means it's true that legacy podcasters are increasingly being asked to consider adding video, as newer creators lead the charge, while platforms such as YouTube and TikTok will drive considerable engagement for younger audiences.

• On the flip side, video isn't right for every podcaster, but it does need to be on the table.

• It's essential to be multi-platform, as podcasting has grown far beyond RSS feeds alone.

• AI is going to be a huge production tool, but great caution is called for in its application to keep it authentic and centered on the human element.

• The future is uncertain but full of possibility. Those who will most successfully navigate the suddenly shifting technological innovations and evolving habits of consumption that are changing the game will be those podcasters who continue to be fluid and change-ready.

Why it matters: The audience in podcasting is an ever-changing landscape of video uprisings, changed technology, and fluctuating dynamics among podcast listeners. In order to be relevant and engaging, podcasters need to adjust their strategies to retain audiences' interests. Of course, building loyal traffic is more critical than merely chasing after it, and time spent listening and return visits give a far greater view of the long-term potential for a podcast.

Our take as Podcast Manager : As podcast producers, we find it really important to interact with our listeners regularly for their feedback and to encourage interaction in order to capture their tastes and preferences for creating content suited to them. A podcaster's ability to keep up with the behaviour and interests of the audience means continued growth in loyal fans, and staying ahead in the competitive podcasting industry.

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IN COLLABORATION WITH SOUNTHPATH
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Through class discussions about working with sources, medical fact-checking, budgeting, ethics, and red flags, and homework assignments meant to teach you the invaluable skills needed to make a difference in your reporting, you’ll come out equipped to start advocating for fact checking on your team, and breaking into and getting hired to fact check as a vocation.

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💳THAT PODCAST EXCHANGE
The Future of Podcasting A Conversation with Rob Greenlee

This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos, the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . Featuring insights from a podcast industry expert, the episode offers valuable information and advice for early-stage podcasters and service providers to navigate the latest trends and opportunities in the field.

If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

In this episode, we cover:

• [00:00:30] Podcasting industry changes.

• [00:04:54] Podcasting evolving into video integration.

• [00:12:15] AI and automation in podcasting.

• [00:13:30] AI-generated content in podcasting.

• [00:18:14] Authenticity in AI content.

• [00:23:51] The future of podcasting.

• [00:25:40] The future of content creation.

About the Guest

He is the founder and host of Spoken Life Media and the Spoken Life Show - RobGreenlee.com. He is also the creator and host of Live “Podcast Tips with Rob Greenlee,” Co-Host of Live "NewMediaShow.com, Host of Trust Factor, and Co-founder and advisor to PodcastEZ.com.

He is the former SVP of Content and Partnerships at Podbean.com and the VP of Podcast Content and Partnerships at Liberated Syndication (Libsyn.com & Advertisecast). He is a well-known public speaker, evangelist, technologist, and trainer for podcasting globally.

He is also a former member of the Founding Board of Governors and former Chairperson of The Podcast Academy (Ambies.com Awards). In 2017, he was inducted into the Podcast Hall of Fame and is on the Induction Committee for the 8-year-old Podcast Hall of Fame, https://PodcastHOF.com

He is also a former VP at Voxnext’s Spreaker.com, EVP/CTO at PodcastOne.com, and Podcast Content and Business Manager at Microsoft Zune, Xbox, and Windows Phone.

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📌 NOTICE BOARD

• September 18 : Radio Academy Festival 2024 - London, UK

• October 3 & 4 : International Women's Podcast Festival - London, UK

• October 8 : Café Convos: A Networking event by BIPOC Podcast Creators - New York, USA

• October 18- 20 : Afros & Audio Podcast Festival - Baltimore, MD

• January 16 -18 : Podfest Expo - Orlando, USA

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Lateefa Dawkin has written an interesting article about effectively promoting your podcast that you should check out.

• Matt Medeiros of The Podcast Setup wrote an interesting article about helping podcasters get paid called the "Funding Tag".

• Podbean has a great blog post up about the amazing power of audio ads!

• Cassandra Mitchell wrote a lovely article about the power of authentic storytelling. It's a great read if you're looking to build loyalty and trust in your podcast audience!

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️Rode - is an Australian-based audio technology company specializing in the design and manufacture of microphones, headphones, audio interfaces, and audio software.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

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Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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