🚀Empowering Voices: Celebrating Teenage Girls on International Day

In honour of the International Day of the Girl, Broad Radio and MECCA M-POWER, the beauty retailer's social change initiative, have teamed up to create the two-part podcast series Girl Spirit, which features the voices of teenage girls, knowledgeable guests, and Broad Radio co-founder Jo Stanley.

October 11 is International Day of the Girl, a time to consider the difficulties girls encounter, honour their abilities, and consider ways to help them succeed.

Teenage girls, a demographic that is largely underrepresented, will be honoured, supported, and educated by Girl Spirit. Not only are their thoughts and experiences valuable to hear, but they are also crucial to improving the world.

Girl Spirit, which was released on the Broad Radio Podcast Network in advance of the International Day of the Girl on October 11, is aimed at teenage girls as well as their parents and carers. Additionally, it will be streamed on the Broad Radio live platform on Saturday, October 12, and Sunday, October 13.

Chelsey Goodan, author of Underestimated: The Power and Wisdom of Teenage Girls, will be featured in the first episode. Additionally, listeners will hear from a variety of teenagers in Australia. This episode will give parents and other carers who have a teenage girl in their lives a chance to better understand, connect with, and possibly even heal the adolescent girl inside of us.

The CEO of The Flourish Journey, a MECCA M-POWER partner and preventative mental health and emotional intelligence charity that offers rites of passage programmes for adolescent girls, Fiona Sanford, is featured in episode two. Az and Tessa, two amazing young people who participated in and are currently employed by The Flourish Journey, are also highlighted in this episode. Teenage girls' voices, tales, and experiences are amplified by Girl Spirit, enabling them to realise their greatest potential and develop into their best selves.

Adolescence can be difficult, according to Jo Stanley. Feeling like you're doing a good job as a parent is also difficult. Together, these two impactful episodes offer carers and girls alike practical advice and toolkits. We want to help parents connect with their daughters and help teenage girls connect with their amazing power and wisdom. They might even be able to share the podcasts!

Broad Radio's audio offerings, which already include a variety of podcasts, live-streamed radio, and an online community of women seeking to engage in in-person conversations, are expanded by Girl Spirit.

The podcast is sponsored by MECCA M-POWER, an initiative aimed at promoting significant advancements in gender equality during our lifetimes. MECCA uses its platform to educate and engage its community, including through successful campaigns like this one, and offers philanthropic support to a group of social change makers. The goal of MECCA's M-POWER campaign this year is to empower girls to have a positive and empowering relationship with beauty, which includes the Girl Spirit podcast.

"We know how important experimenting with beauty can be for teenage girls and boys beginning to discover who they are," stated Lisa Keenan, Executive Director of MECCA M-POWER. By reminding them that beauty should be empowering—not a way to hide who they are, but a way to make them feel brighter—we hope that this campaign will inspire them to work towards a more equitable and better world.

Janella Pash, Head of Partnerships at Broad Radio, continued, "Broad Radio is excited to collaborate with M-POWER on this unique occasion honouring the International Day of the Girl. The goal of this partnership is to empower our girls by providing them with a voice and making sure that parents and other carers prioritise their needs. With Broad Radio, we have a special chance to produce content that inspires action and brings about significant change, whether it be through live broadcasts or podcasts. After working in the media for more than 20 years, it is amazing to witness a whole station devoted to promoting this change.

Renowned radio host Jo Stanley and innovative digital producer Darren McFarlane founded the media start-up Broad Radio as a platform for empowering diverse women's voices and intelligent, uplifting dialogue.

Stanley, a former co-host of two #1 FM breakfast shows during her 20-year radio career, came up with the idea after realising that many women were being overlooked, disregarded, or undervalued by the media and that there were many listeners whose astute discussions needed to be represented in the media we consume.

Broad Radio is the station that women have been searching for—one that recognises, celebrates, and sounds like them in the world. It is more than just an app or radio network. Broad Radio's free, specially designed app streams smart and sassy live talkback and podcasts with a corresponding sound track, and it's easily connected via Bluetooth to women's cars, headphones, and speakers all over Australia. Additionally, all shows will be accessible online and through the Broad Radio app for catch-up listening.

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