🚀 Exploring the Rise of True Crime Podcasts in Today's Media Landscape

True crime podcasts are a real cultural phenomenon and remain one of the most favorite genres: detailed investigation of unsolved mysteries and famous cases. According to the True Crime Consumer Report presented by Edison Research, high-profile cases have the potential to increase the number of fans for true crime podcasts.

The Research: Edison Research, sponsored by AudioChuck, recently released the True Crime Consumer Report at Podcast Movement in Washington, D.C., and it showed that 17 percent of the population aged 13-plus of the U.S. are true crime consumers from TV/movies and listen to podcasts but do not listen to true crime podcasts.

This would mean that, using the figure cited above of 17% of the U.S. population, approximately 48 million people are in a position to drive growth in this genre. A good indicator of potential for growth in the genre lies in 43% of podcast listeners specifically indicating that they would consider listening to a true crime podcast if one was about high-profile cases.

Tune in: Edison Research Senior Director of Research Gabriel Soto, and AudioCastle Chief Operating Officer Bob Baird, will speak in a webinar on September 12 about where true crime podcasts have been and what's next for the genre based on the findings from The True Crime Consumer Report.

Why it matters: Given the future proliferation of true-crime podcasts for older consumers, this will be helpful in strategizing how podcasters and advertisers reach the target segment. Webinar attendees can take away key insights and the tools needed to capitalize on the rapid growth of true-crime podcasts.

Our Podcast Producer Insights : In light of that, this webinar presents a unique opportunity for the podcast producer to understand and comprehend preferences and behaviors of the true crime podcast consumer across older age groups and, in turn, shape the nature of their content and marketing strategies in the process. Understanding industry trends and consumer demographics are key to positioning ourselves in this competitive market.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires