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Exploring Sound Waves: Crucial Findings from a Ten-Year Study on Streaming Audio

Exploring Sound Waves: Crucial Findings from a Ten-Year Study on Streaming Audio

November 05, 2023

In the 2010s, streaming audio made it possible for listeners to buy, listen, and share audio content digitally at scale. This change started an audio evolution. Since then, streaming audio content has grown, new listeners have adopted the format, and new streaming audio technologies have emerged.

I recently participated in the Audio in Evolution webinar from Edison Research virtually a few days ago, and I found it fascinating to learn about the top five megatrends driving the growth of audio from ten years of streaming audio research. It also identifies the major factors influencing these megatrends. Among the conclusions are the opportunities these trends present for brands looking to use audio advertising to connect and interact with consumers.

Here is where you should watch the event's response.

Happy Podcasting!!

PRESENTED BY MORNING BREW

📢 Unearthing Audio's Future: Top 5 Megatrends in Streaming Audio Decade-Long Study. These trends offer brands audio advertising opportunities to reach and engage consumers.

📢 Exploring the Evolution of Online Identities Through The Audiences Podcast. Who's paying attention and how to find an audience for this tsunami of content seems to be neglected in the age of ubiquitous content and information abundance, with AI turbo-charging creation speed and range.

📢 PRX's Transformative Year 2023: Charting the Future of Audio. PRX has transformed public media by adopting new technologies, distribution methods, and content formats.

📢 A milestone of 1 billion or more advertising impressions has been reached by Audioboom. In October 2023, Audioboom Creator Network podcasts generated 1.01 billion advertising impressions that brands could buy through Premium host-endorsement ads and Showcase, the network's automated advertising marketplace.
📢 Over 500 Branded Podcasts Listed in New Brands in Audio Directory. Sounds Profitable announced a new public directory for branded audio with Lower Street, a podcast production company.

With over 115% growth in U.S. ad revenues between 2020 and 2022, podcasting is still one of the fastest-growing digital media channels. In the U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth report, IAB and PwC conducted an extensive quantitative survey of the top podcast publishers and a series of interviews with industry insiders to understand the drivers, strategies, and tactics that are driving the market and determine where it's heading.

The findings showed that while podcasting is clearly showing growth and adopting strategies from other digital channels, there are still areas of opportunity that need to be addressed if the channel is to continue growing.

Continue reading here ⬅️

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🎙️BuzzFeed Studios and Acast Launch “I Know That’s Right” Podcast Presented By HuffPost. Award-winning digital news organisation HuffPost presents the weekly show, hosted by Senior Culture Reporter Taryn Finley, which covers culture, entertainment, and trending topics.
🎙️How MacOS Sonoma Affects RØDE Products was corrected. With the most recent macOS Sonoma release version (14.1), Apple has fixed this problem.
🎙️ The latest version of Audacity, 3.4, includes music features. Audacity now supports switching between hh:mm:ss time and Beats & Measures and time-stretching clips to match a song's tempo.
🎙️Demystifying Menopause: Acast's New Collaborative Podcasts Tackle the Taboo. Acast celebrated Menopause Awareness Month by ‘Taking the Scary out of Menopause’ in October.
🎙️2 Ad Breaks Exceed in Performance, New $80 Million Study Shows. For 14 months, ARM studied how podcast ads perform based on commercial break ad count. Over $80 million in ad spend was analysed to compare performance across commercial break ad counts.
Libsyn’s AdvertiseCast Signs New Exclusive Ad Partnership with Big IP Media. AdvertiseCast, the top podcast advertising marketplace, and Big IP Media have signed an exclusive advertising agreement for four popular reality-TV podcasts.

🚨 From National Sales Director to CRO: Natalie Harvey's Impressive Leap to Mamamia. Natalie Harvey will take over as Mamamia's chief revenue officer, succeeding Tony Prentice, the company has announced.
🚨From Podcast Unit to Documentary Division: Georgia Moseley Climbs BBC Studios Ranks. Broadcast reports that BBC Studios' factual podcast unit's creative director, Georgia Moseley, will soon resign after being promoted to head of the division's documentary unit.

Wondery, the premiere podcast studio and network, launched the new weekly podcast OVER THE TOP with Beadle and Rosenberg today available on all podcast platforms. OVER THE TOP is the latest entry into the sports podcast market from Wondery’s Sports Slate announced in Summer 2023.

Hosted by Michelle Beadle and Peter Rosenberg, the show pits the biggest, wildest, and most hyped sports and pop culture stories against each other in a topical “Royal Rumble” that will determine who or what is the biggest story on Planet Earth this week.

Each round, two newsworthy stories are thrown into the ring and Beadle and Rosenberg will debate which one should stay and which should be thrown over the top rope. They’ll spend the next 90 seconds sounding off on the remaining story, but hang on...when the buzzer sounds, a new story enters the ring and they’ll do the whole thing all over again! One story stays and one is eliminated. The battle continues until one final story is left standing.

Wondery’s new show is a fast-paced and gutsy blitz through the week where no topic is off limits, but only one doesn’t get thrown OVER THE TOP!.

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Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!
New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.
5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.
How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.
PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

The Podcast Academy Presents: Leveraging AI tools for PR with Keena Williams. In this 60-minute talk, seasoned PR professional and digital native Keena Williams will unveil the power of integrating AI into public relations, with a special emphasis on podcast promotion
Generative AI and the Future of this Exciting Technology.On Wednesday, November 15, the Melbourne Digital AdOps event will discuss local and global product, programmatic, operational, and people issues affecting the digital advertising industry.
Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit