💥Acast's Election Campaign: Trusted News Podcasts Boost Informed Voting

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Acast, the world's biggest independent podcast company and home to all major publisher podcasts in the UK, has today launched a punchy campaign that will demonstrate the vital role news podcasts play in shaping public discourse and putting voters in the know ahead of the General Election. According to Acast and Podchaser data, unique listens to political podcasts are up 53% since the election.

In an age of disinformation, publishers can help listeners stay informed with their podcasts, creating a space for open debate and share credible and thoughtful commentary. Podcasts from trusted voices that deliver the news from research teams that are consistently fact-checked offer insightful, varied perspectives on the key issues and candidates shaping the upcoming General Election. For advertisers, it’s never been more important to support these important voices with sponsorship opportunities, and aligning with a publisher brand is where the value lies. Brands can access quality content from trusted sources, achieving premium by association and affiliation.

Alexandra Fuller, Head of Publishers, Acast UK said: “Podcasts have become a vital source of news and analysis, offering depth and nuance that traditional media forms often cannot capture. In the run-up to the General Election, podcasts provide a platform for voices from all spectrums of the political landscape, facilitating a more informed and engaged electorate.”

Using a multichannel approach, Acast is initiating an expansive out-of-home advertising campaign across major railway stations, ensuring that the power of podcasts is visible to millions of daily commuters. Alongside the OOH sites, Acast is harnessing the power of its own network to amplify the message with its innovative "Acast Recommends" tool.

Acast's "Acast Recommends" feature serves as a guide to the most insightful and influential of these political podcasts. Running across Acast network, the Acast-made ads target listeners of similar podcasts, podcasts with shared demographics and audiences ensuring that every listener, regardless of political orientation, can cut through the politics and listen to what matters.

According to Acast’s data on its 125,000 podcasts, peak podcast listening occurs at 8am, during commuter hours. Acast has placed adverts for its key news and politics podcasts front and centre as a visual reminder - in an out-of-home campaign that leverages strategic placements in railway stations nationwide.

The campaign's podcasts include The Guardian’s Today In Focus, Tortoise News, The Daily T from The Telegraph, Election Watch: The New Statesman Podcast from The New Statesman, Evening Standard’s The Standard, How to Win an Election from The Times, and The FT’s Political Fix.

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