🔥Flightpath Launches YouTube Predictive Analytics at Podcast Movement 2024 in D.C.

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Flightpath is proud to announce the rollout of YouTube Predictive Analytics during the Podcast Movement conference in Washington, D.C., August 19–22, 2024.

This functionality will give teams real-time insight into future availability across both YouTube and podcasting so they can sell and manage their simulcast campaigns with greater efficiency and effectiveness. This will help unlock teams to focus on revenue generation and serve buyer needs better. More and more publishers are using simulcast strategies as digital advertising continues to evolve and they have more programs to represent on platforms like Megaphone and YouTube.

Many publishers have expressed frustration about how hard it is to get their inventory management tools up and synchronized with one another, and not having reliable inventory availability. One company, Flightpath, gets right to the root of this problem by providing the level of service customers are used to, along with the strategic direction and intelligence they need to efficiently price, promise, and deliver simulcast inventory and promotions.

Alan Abdine, Head of Ad Revenue for YMH Studios, praised the innovation, stating, “Flightpath has once again demonstrated their ability to identify and solve marketplace challenges with precision. Their new solution will significantly streamline our media planning process, allowing us to focus on maximizing results for our clients and enhancing our bottom line.”

Laurie Belleau, Flightpath’s Chief Revenue Officer, commented, “Introducing YouTube Predictive Analytics is a significant milestone in our mission to support publishers across both YouTube and various podcasting platforms. We are committed to empowering publishers with the tools they need to manage their reach, performance, and analysis across all emerging media channels.”

Flightpath CEO Sean Howard added, “Our clients have been frustrated with issues related to overselling and underselling their YouTube inventory. Our new predictive analytics tool provides the level of accuracy they’ve come to expect from the podcast side of their business. And we’re just getting started; our goal is to offer comprehensive campaign reporting, predictive insights, and performance tools that will help our clients scale their businesses and deliver exceptional results for their buyers, in a single IO.”

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