💥Flightpath Partners with Barometer to Boost Podcast Ad Safety

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The industry leader in podcast ad inventory management and predictive analytics, Flightpath, recently announced a partnership with Barometer, the industry leader in brand suitability and safety solutions for digital audio. Through this partnership, podcast publishers will have access to powerful advanced ad performance forecasting and priceless audio intelligence regarding brand suitability and trust, all of which will improve control and transparency at the management level. With access to Flightpath's Trusted Twelve Month View of Available Inventory, which offers a real-time view of podcast ad inventory across all supported podcasting platforms, sales teams will be better equipped to package and serve brands. However, as of right now, Barometer's exclusive technology—which evaluates content to gauge risk in categories compiled by the Global Alliance for Responsible Media (GARM), including adult content, profanity, spam, harmful content, and more—is linked to the availability they pull in real-time. Teams can use Flightpath to verify and package based on availability data, package shows and/or episodes in real-time using Barometer, and send out IOs that are completely brand safe and contextually relevant to a buyer's needs. An increasing number of brands are joining the podcast industry as advertising grows. But there are a lot of worries regarding brand safety. Companies now have a better understanding of when and where to connect their brand to reliable influencers and content thanks to the Flightpath-Barometer partnership. This means there are more opportunities to safely and effectively build brand awareness and affinity with the target audience. According to Tamara Zubatiy, CEO of Barometer, "this is an exciting time for the podcast industry as the number of brands advertising in the space continues to explode." In order to help publishers grow and realise their full potential, we can offer them a more complete solution by combining Flightpath's cutting-edge forecasting tools with our ground-breaking audio intelligence. This is part of our shared commitment to providing businesses with the information they need to succeed in their podcast advertising endeavours. Flightpath CEO Sean Howard said, "Barometer's capacity to deliver contextual and brand-safety analysis is unparalleled." However, what's revolutionary in this sector is how Barometer and Flightpath have made real-time usage possible. Today, sales teams can package products on the fly to take advantage of any opportunity and maximise available inventory. They can also improve the product that is offered to the market, which gives brands more confidence and lower risk when entering the market. Our commitment to consistently seeking out novel solutions is demonstrated by this collaboration, and it was a pleasure to collaborate with the Barometer team on this ground-breaking discovery. About Barometer

Barometer is an AI-powered contextualization engine with best in class brand suitability and contextual targeting solution. We help the largest brands in the world responsibly activate at scale in impactful channels like podcasts! Our proprietary, multimodal, contextual (and not keywords-based) technology makes brand suitability a process of INCLUSION rather than a dreaded block-list generator. Furthermore, through our investment in ensuring diverse voices & news content are not anti-targeted inadvertently, Barometer helps brands ensure their brand standards don’t come at the cost of their brand values.

About FlightpathFlightpath is the predictive analytics platform for podcasting, providing the insights and support publishers need to identify opportunities and solve problems for their business. Teams can spend more time strengthening relationships with buyers and less time wasted on spreadsheets and manual reporting. See what industry-first alerts, campaign prediction, trusted sales availability, ad-ops tools, opportunity cost analysis, and decision-making support can do for your company at flightpath.fm.

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