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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥IHeart Audience Network Tops Podcast Charts in June with 66.3M Weekly Downloads

• 🚨 Podcast Insight: Audio's Role in Holiday Season Engagement

• 🌏 Podcast Elsewhere: Fraud Prevention in Podcasting: A Critical Discussion?

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥iHeart Audience Network Tops Podcast Charts in June with 66.3M Weekly Downloads

For June 2024, iHeart Audience Network claimed again the top spot on the Top Sales Networks Report with 66.3 million average weekly downloads and 18.3 million average weekly users. US Podcast Ranker: Triton Digital is out with its June 2024 data.

SiriusXM Podcast Network continued to place second, with 38.2 million average weekly downloads and 12.7 million average weekly users. NPR ranked third, with 23.5 million average weekly downloads and 6.4 million average weekly users.

For the June 2024 reporting period, the top three podcasts by downloads remained the same as the previous reporting period: NPR News Now from NPR at #1, Up First at #2, also from NPR, and Dateline NBC at #3, still from NBCUniversal News Group.

The Data and Sources :

Triton Digital, a leading technology provider for the digital audio and podcast industry, announced the release of its June 2024 U.S. Podcast Ranker, which provides insights into key podcast creators. The Top Sales Network Reports rank networks by average weekly downloads and average weekly users in conformance with the IAB Podcast Technical Measurement Guidelines. Triton's Podcast Metrics ensures accuracy in audience data by removing inconsistent measurement practices and self-reported data.

Why is it important for podcasters?

Podcasters need to understand the information to know the scale and level of engagement amongst their audiences so that they can prepare content, find sponsors, and optimize monetization strategies. Producers would be able to track precisely how their podcast is doing, thus attracting prospective sponsors or advertisers who value Triton Digital's verified metrics in making informed decisions.

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🚨Audio's Role in Holiday Season Engagement

Audio helps remain aligned with trends and meet the challenges of changing consumer behavior in a time of growth and change. According to a new study by Sirius XM Media, as this industry continues its upward trajectory, it only becomes more important that brands create audio ads and experiences that really cut through, connecting consumers to the content and brands they love.

The Revelations :

Audio acts as the rocket fuel to the holiday experience-from the very first sip of that seasonal drink to the eventual teardown of decorations. Traditional media, in and of itself, might not be able to engage the modern consumer, while audio-three-quarters of which is music-continues to perform: 79% of all audio consumption happens while people are doing something else, when they cannot be reached by visual media. 63% of adults listen to holiday music, and 78% say streaming audio improves their mood. Holiday content closed out at more than 3 million spins on Pandora in Q4—further proving that music will continue to grow across platforms.

Why this matters?

Integrating audio into holiday marketing plans can help brands forge connections with consumers. Zeroing in on pre-season shopping habits and using sophisticated targeting, businesses can forge links before the holiday ad rush heats up in November and December.

It can help businesses tell their best contextual story with audio toolkits, while powerful voices, ad-free listening through sponsored audio, keep consumers in a better mood and increase brand attention. Fluency: This is an internal cultural practice that focuses on tightening relationships between brands and individuals living within the community.

By including culturally relevant events within the same campaign, a brand builds trust by including culturally relevant foods, recipes, voices, songs and sounds. Use SiriusXM Media, streaming, podcasts and satellite radio to reach consumers early and often during the holiday season.

Our Take

Being podcaster Procuers, we feel that the use of varied platforms to spread brand messaging in these jam-packed holiday seasons can make the experience more engaging and interesting for customers.

• The Association of Independents in Radio is collecting compensation data for updating our crucial industry Rate Guides. Take a second to share your hourly, daily, or project audio rate with AIR.

• iHeart has just celebrated 50 consecutive Podcast Rankers—distinguished as the country's leading podcast publisher.

• Podbean Announces “AI Unleashed: Podbean's New AI Features and Emerging AI Trends in Podcasting”

• Fraud Prevention in Podcasting: A Critical Discussion? Blubrry CEO Todd Cochrane explains in this interview why IAB certification is essential to ensure consistency and transparency in measurement for advertisers, creators, and listeners.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• Leaders Media is hiring a YouTube & Podcast Lead

• AVOCADO Foundation is looking for Volunteer Podcast Producer

• Roc Nation, a Live Nation joint venture, needs an Associate Director, Podcast Strategy to handle podcasts.

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• Spotify seeks a Production Manager to join its team in London.

• NPR is hiring a Chief Desk Editor in their Washington office.

• July 25 : AI Unleashed: Podbean's New AI Features and Emerging AI Trends in Podcasting - Online

• July 28 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Steve Goldstein blogged about why subscriptions don't work for most podcasters.

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Roni Gosch wrote in the latest Podbean blog about starting a video podcast.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

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