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- 💥French Health Podcasts Gain New Audiences Through Headliner and MedShake Collaboration
💥French Health Podcasts Gain New Audiences Through Headliner and MedShake Collaboration
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French health podcasts have a targeted audience thanks to a strategic partnership between Headliner and MeadShake, a French podcast production studio. This partnership offers publishing sites a simple and reliable revenue stream while giving French-speaking health podcast producers a fresh chance to expand. Partnership details
The Headliner Publisher Network is being used by MedShake Studio and Headliner to increase the audience for their French-language health podcasts. The Publisher Network gives podcasters the ability to develop and promote targeted campaigns, which facilitates the process of finding new podcasts for listeners. This expands the audience for their show or shows. Podcasters can use Podcast Promo to run focused campaigns to promote their show(s) through the Headliner Publisher Network. Furthermore, this gives host publishing sites a simple way to make money with Headliner's Disco. Disco signifies exploration. Publishers and podcasters can expand their audience and reach with Headliner's Disco platform. Publishers can effectively convert website traffic into podcast listens by integrating discovery widgets into their article pages using Disco. This helps podcasts reach a wider audience in France by expanding their reach beyond conventional podcast platforms.
"For our client Impact Tank, we conducted an international survey on period poverty. We found opportunities to target the news and health categories on French websites like Cosmopolitan, Huffington Post France, Euronews, Ouest France, and Marie Claire in order to promote our findings via the podcast. Our goal was to broaden our appeal and connect with more people outside of the podcast apps. As an experienced marketer, I was especially happy to be able to track the campaign's outcomes and related data in real time on the Headiner dashboard and our hosting platform, Ausha, which guaranteed complete transparency and accurate tracking of the impact produced." - MedShake Studio Co-Founder Marguerite de Rodellec
The collaboration carries out MedShake's initiative to add more AI-powered tools for the best possible podcast promotion. MedShake creates focused and efficient strategies to propel the expansion of its productions through the use of AI tools such as Podcast Promo and Disco. Disco's Growth in Podcasts Disco widgets create 60-second videos from RSS feeds. After that, AI compares article or page text to keywords in the metadata to suggest relevant shows.
"Disco is a clever method of expanding your online audience by contextually surfacing shows on publisher websites. It liberates audio from enclosed spaces and offers a welcome substitute for promoting shows only on closed podcast platforms. "We're glad to share our knowledge of poverty in both local and global contexts with a wider audience," says Sarah Toporoff, Headliner's Head of Growth for Europe.
Additionally, Disco enables podcast catalogue or boosted clip recommendations for host sites. Podcast Promo, Headliner's programmatic advertising tool, is used to fill boosted clips. The same clipping AI is used by Podcast Promo to choose content from the show's RSS feed. The Podcast Promo functions as a promotional component integrated into the Disco widgets. Through the addition of Podcast Promo to their widgets, publishers can create a new revenue stream based on traffic and engagement. Using paid media campaigns, Disco makes money from people who listen to their branded podcasts. About HeadlinerHeadliner has aided more than 1.3 million podcasters in expanding their listenership. Based on feedback from podcasters, Headliner aims to provide a comprehensive, user-friendly solution to the "growth problem." Podcasters can use Headliner to record, edit, connect, and market their podcasts online in addition to creating audiograms and basic marketing assets—what we're known for! About MedShake Studio The first podcast production company with a focus on the healthcare industry is called MedShake Studio. It helps health stakeholders create interesting podcasts, such as manufacturers, startups, and patient associations. Over the course of four years, MedShake Studio has created over forty podcasts in multiple languages and has garnered five awards for its unique works. The company hosts podcast-sante.com, a directory and classification of excellent podcasts related to health, wellness, and care. The website wants to reach a wider audience by highlighting and amplifying the efforts of content creators. The platform has been offering the Francophone Health Podcast Prise since 2022.
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