🚀From BeatSting to FM Scam: The Evolving Landscape of Audio Ad Fraud Detected by DoubleVerify

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• 🎧DoubleVerify Unveils FM Scam, the New Threat in Audio Ad Fraud

• 🔥Maximize Your Ad Spend with Wondery's Comprehensive Ad Analytics Suite

• 🚨 Podcast Insight : The Evolution of Moms' Media Consumption: Smartphones to Smartwatches & Beyond

• 🌏 Podcast Recommendation: Out There

• 🛠️Podcast Events & Toolbox

🎧DoubleVerify Unveils FM Scam, the New Threat in Audio Ad Fraud

The Fraud Lab at DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, discovered “FM Scam,” the latest audio fraud scheme, and mitigated it using a proprietary combination of AI-powered technology and human review. FM Scam, the second major global audio spending scheme, emerged shortly after DV Fraud Lab protected advertisers from BeatSting, the first major audio traffic invalid traffic (IVT) scheme. Both schemes cost unprotected advertisers over $1 million per month at their peak. FM Scammers use dedicated servers to fake audio traffic. They also spoof many audio-playing devices. This lets fraudsters mix invalid traffic with legitimate traffic to avoid detection. The scammers spoofed over 500,000 devices, including phones, tablets, connected TV (CTV) devices, audio players, smartwatches, and, for the first time, smart speakers, according to DV. [Read more]

🔥Maximize Your Ad Spend with Wondery's Comprehensive Ad Analytics Suite

The industry-leading provider of podcasts and entertainment, Wondery, today announced the launch of Wondery Ad Analytics, a new suite of ad measurement tools designed to improve measurement, performance, and transparency for podcast advertisers. Wondery consistently produces high-caliber, thought-provoking content, and has more #1 global hits than any other podcast studio, with over 55 shows reaching the top of the Apple charts.Wondery is well-positioned to take the lead in measuring podcast ads with Wondery Ad Analytics, responding to advertisers' specific requests for the goods and services they desire. Advertising clients now have direct access to actionable campaign insights from dependable third-party providers thanks to this new measurement-as-a-service programme. [Read more]

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨The Evolution of Moms' Media Consumption: Smartphones to Smartwatches & Beyond

May has arrived and with it comes the much-anticipated Mums and Media 2024 event. The latest research from Edison Research's Infinite Dial series, supported by Audacy, Cumulus Media, and SiriusXM Media, reveals that American mothers are highly active online and adept at using a wide range of devices that seamlessly integrate with smartphones.

Mums have nearly fully embraced smartphone ownership, with a staggering 98% now owning one. However, they continue to seek out new technology to maximise the potential of their indispensable mobile devices. By 2024, the percentage of Mums who owned a smartwatch had increased to 47%, a significant jump from the 37% reported in the previous year. There has been a noticeable rise in the number of Mums who now own wireless earphones or headphones, with ownership increasing from 71% to 75% compared to last year. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• One of the Top Global Networks (Sonoro) saw an increase in global downloads, streams, and views in April 2024 compared to March 2024, according to Podtrac's April 2024 ranking.

• In order to convince sceptical buyers, internal team members, and others that podcasting is the safest option, Sound Profitable has recently made available a compilation of the company's best research, titled "Podcast Advertising- The Safest Bet," for free download.

• The Radio Academy ARIAS 2024 revealed the 2024 winners last night at London's Theatre Royal, with hosts Alice Levine and Romesh Ranganathan.

• NYT-owned sports site The Athletic is going to Australia. It has partnered with ARN's iHeart for Australian ad sales. The companies say the alliance will expand the Australian sports podcast landscape, giving advertisers scaled opportunities to reach new audiences.

Out There is a narrative podcast featuring stories about people’s life-changing experiences in nature. Their new season, Silence, takes listeners around the globe, exploring how we find stillness amidst the noise of life — whether that's in photographing the stars, hiking the Grand Canyon, or visiting a national park in Korea. Listen to the promo clip and check out the podcast!

This section is updated on a regular basis. View more, feel free to add yours

Each week, we deliver 20 handpicked creative opportunities directly to you. Our AI scans the web to find gigs that match your unique skills and creative talents! Plus, it helps tailor your application to make sure you land the job 🔥 Use code EARLY24 to get early access and help us shape our roadmap.

• Mamamia named Natalie Harvey CEO today. Harvey became Mamamia's Chief Revenue Officer in January and will become CEO on June 1, replacing Co-Founder and CEO Jason Lavigne, who becomes Executive-Chair.

• Amanda Brown has been appointed to the Strategic Advisory Board of Mission Based Media, an integrated digital media and health content company that specialises in podcasts. Amanda has over 15 years of executive experience in a variety of media sectors. She is well-versed in strategy, content creation, and team management for print, digital, audio, and television platforms.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• To dispel the most common misconceptions about audio in the media and highlight its benefits, Audacy has published a new Marketer's Guide to Audio.

• Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.

•  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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