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🎙️ The Future of Media Consumption: Nielsen Finds Podcasts Outshine Video Content

Become a Smarter Podcast Producer in 5 minutes >> Hear about the latest Podcast News before anyone else.

December 06, 2023

Hi there, Podfriend

In the upcoming six to twelve months, 21% of consumers—more than any other media—plan to listen to podcasts more, according to the Nielsen 2023 Consumer Survey.

Even though podcasting is becoming more and more popular, major companies like Spotify, NPR, and Radio Canada are starting to lay off employees because of money problems.

We can only hope that the union and industry provided our independent podcast producers with ample support to get off the ground.

Happy Podcasting

PRESENTED BY MORNING BREW

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📢 Nielsen Unveils Soaring Popularity of Podcasts Over Other Media Platforms. Americans prefer audio over video, even though there are plenty of video services. The Nielsen 2023 Consumer Survey found that 21% of consumers plan to listen to podcasts more in the next six to 12 months, more than any other media. 

📢 Financial Struggles Prompt CBC/Radio-Canada to Slash 600 Jobs in 2024. CBC/Radio-Canada announced programme and job cuts over the next year to manage $125 million in budget pressures for the 2024–2025 fiscal year.

📢 Spotify Shakes Up Its Podcasting Portfolio, Axes Heavyweight and Stolen. There was no connection between the cancellation of the podcasts, which were both produced by Gimlet Media, which is a subsidiary of Spotify, and the layoffs of 17 percent of the company that were announced earlier on Monday.

📢 RØDE Expands Its Audio Empire with Acquisition of Iconic Mackie. Earlier today, RØDE Microphones LLC made a public announcement regarding the acquisition of Mackie, a renowned American pro audio leader.

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

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  •  Erica Farber, the CEO of Radio Advertising Bureau for a period of twelve years, has declared her intention to leave the company. With effect from April 1, 2024, Farber will be succeeded as President and Chief Executive Officer by Mike Hulvey, CEO of Neuhoff Media.

  • Former Audible and Gimlet executive joins NPR as head of podcast strategy. Colin Campbell will start new role this December.

  • Westwood One will be led by Cumulus Media EVP of Corporate Strategy & Development Collin Jones starting January 1, 2024. He succeeds Suzanne Grimes, who left after eight years.

  • AdLarge announced today Tom Brady has joined the company’s sales force. In this new role, Brady will work directly with EVP of Audio Sales, Robin Sloan.

  • Rachel Williamson was elevated by Audacy to the position of President of Local Sales Strategy and Innovation, from Regional President. Williamson will answer to Chief Revenue Officer Brian Benedik in the newly created role.

Why did you choose this theme? I chose this theme to capture the essence of pivotal conversations shaping our global response to climate change. This theme reflects my focus on episodes that delve into the intricacies of climate policy-making, highlight the voices leading the charge in climate action, and explore the dynamic interplay between global politics and environmental advocacy.Through these carefully selected shows, I aim to spotlight the trailblazers who are redefining the boundaries of climate discourse and driving meaningful change at both local and international levels.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • Johns Hopkins Carey Business School is seeking a flexible and talented Casual Audio Editor/Sound Designer - for on-call assignments

  • Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

  • Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

  • Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

  • Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

  • Nova Entertainment is hiring a Audio Engineer. NOVA Entertainment is Australia’s fastest-growing audio entertainment business.

  • Rode is hiring a Social content creator. As a Social Content Creator specializing in TikTok, Reels, and YouTube Shorts, you will play a pivotal role in our brand's growth strategy. 

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

  • Peacock Hits 30 Million Paid Subscribers: Comcast Foresees Bright Future Ahead. Comcast expects Peacock to grow beyond 30 million paying subscribers. Comcast president Mike Cavanagh announced the new subscribers and $10 ARPU at the UBS Global Media and Communications conference Monday morning.

  • For its rival Spotify Wrapped, YouTube Music debuts new features like music moods and personalised album art for "Recap."

  • In the wake of a year that damaged its reputation, Reddit rebrands itself ahead of a speculated 2024 initial public offering.

  • Izea, an influencer marketing technology company, bought Sydney-based Hoozu. Hoozu, a public company in Orlando, has Huume, a creator talent management division.

Send press release, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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