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Welcome back to Podwires

Greetings to all who observe Easter. As of right now, CNBC will provide you with the market stock prices of the top podcast companies for your information.I would like to congratulate all of the organisers and participating companies on the success of the Los Angeles Podcast Movement Evolutions. In any case, during the evolution of the Podcast Movement, Megan Lazovick from Edison Research presents the findings of the 2024 Infinite Dial study.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

• Wondery begins promoting its business shows with its largest marketing campaign to date.

• In contrast to 41% of the general population, 38% of Gen Xers use Spotify, according to a recent Morning Consulthas report. With Pandora, however, the opposite is true. Compared to 34% of the general population, 38% of Gen Xers use the streaming service owned by SiriusXM.

• Nearly 100 million American adults listen to podcasts weekly, setting new records. A third of adults say they have listened to podcasts in the car, the ultimate audio environment dominated by broadcast radio, according to Edison Research's annual Infinite Dial report. Local morning shows may get them to work, but data shows podcasts are becoming an in-car companion.

• Google has instructed podcast app users to switch to YouTube Music by April 2 to stream their favourite shows. Techcrunch reports that users who don't act immediately have more time to migrate, but the podcasts app will stop streaming after this date. Google Podcasts is on 500 million Android devices. The move is part of YouTube's plan to centralise audio services.

The top podcasting platform for creators and advertisers, Liberated Syndication Inc. (also known as "Libsyn"), today revealed its March 2024 podcast advertising rates, which include the highest and most accessible CPM categories. The attendees of Podcast Movement Evolutions in Los Angeles last month showed a great deal of enthusiasm for the recent rebranding from Libsyn's AdvertiseCast to Libsyn Ads.

According to Libsyn Chief Revenue Officer Dave Hanley, "this calculated move highlights Libsyn as the leading podcast destination for podcast creators and advertisers." "As the busy ad buying season approaches, we're witnessing an increasing diversity of advertisers from various industries join the podcast advertising space as they realise the value and effectiveness of the medium for reaching a wider audience and influencing consumer behaviour." [Continue reading ]

💥 Insights From Leaders At The Top by Steven Goldstein

Last week at Podcast Movement Evolutions, I assembled a great group of podcast leaders for our 9th “View from the Top” panel, including:

• Drew Marcus, a Senior Advisor at Guggenheim Securities

• Dan Granger, the CEO and Founder of podcast agency Oxford Road

• Jenna Weiss-Berman, who runs Audacy and Pineapple Media’s podcast initiatives

• Sarah van Mosel, an industry veteran back at SiriusXM as SVP of Podcast Strategy

We covered a good amount of ground – everything from the state of the podcast business, ad markets, video, and AI. Here are some highlights from our conversation, edited for clarity and brevity.

I started by asking Drew Marcus of Guggenheim Securities where we are as a business.

Drew Marcus: The future of media is streaming. The stock market is supposed to be an efficient predictive entity. In the past year, Spotify stock has doubled, iHeart stock has been cut in half, Netflix stock has doubled, and Warner/Discovery stock has approximately been cut in half. Media executives are obviously very cognizant of this, so they're leaning into digital strategies, with podcasting being one of them. Podcast listenership is going up. Radio listenership is going down. In the past five years, time spent listening to radio is down about 25%.

It's also vital for these companies to be profitable. When we were in a zero-interest rate environment, the path to profitability wasn't as important. Now it’s very important. In the early days of podcasting, there was a land rush to get content. Some of the minimum guarantees and contracts were crazy and not profitable, but it gave people a foothold.

The industry is going through natural growing pains and is being more rational. If you look at revenue, the podcast industry crossed 2 billion. Last year, podcasting was bigger than the national spot business for commercial radio. This year, it'll be bigger than the national spot business plus the network radio business. So, the industry is hitting critical mass.

[ Source by Steven Goldstein ]

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Welcome to 'Inclusive Stages' -- the go-to weekly podcast for theater makers, theater artists and theater lovers who want to make our industry a better place for everyone. We'll chat with actors, directors, designers, scholars and more about the current landscape of the theater scene, and get their thoughts on how we can do better.

Host Kira Troilo will also give you a sneak peak into live EDI coaching sessions, and offer actionable tips for creating more equitable, inclusive and empathetic theater spaces that support and value the diversity of artists and audiences. Join the conversation, and let's collectively shape the future of care-forward creative spaces, one stage at a time.

• Podfest Asia - Podfest Asia is an extension of Podfest Expo, one of world's largest in-person podcasting events expanding to Asia!📅 Wednesday, May 8 · 9am - 9pm PST🚀 Podfest🎫 Paid Ticket📍 KMC | One Ayala - Coworking and Virtual Office Space - Makati, Ayala Avenue, Makati, Metro . Manila, Philippines

• YouTube Podcasting 101 . Join the YouTube Podcasts team and learn how to get started with podcasting on YouTube! In this free virtual session, we’ll share best practices that can help you launch and grow your show on YouTube and answer your questions during a live Q&A.📅 April 27, 2024 4:30 AM -5:30 AM GMT+9:30🚀 Youtube🎫 Free📍 Virtual Online Starts April 27 4.30am ACST

• Empowered Podcasting Conference - Empowered Podcasting is a conference to educate & celebrate indie podcasters. We provide a place for indie podcasters to connect with each other.📅 June 28 · 5:30pm - June 30 · 11am EDT🚀 Soundpath 🎫 Paid Ticket📍 Hyatt Centric Charlotte Southpark3100 Apex Drive Charlotte, NC 28211 United StatesSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• True Crime was the most popular podcast in a Pew Research study of over 450. Lisa Risk explains why 24% of the top podcasts were true crime.

• In the ever-changing podcasting world, staying ahead can feel like a marathon. We know the struggle! That's why Podbean's experts selected three enriching podcast episodes.

• Katie Paterson writes about the reality of YouTube video podcasts and talks about the actual images. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

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• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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