QUOTE OF THE WEEK

PRESENTED BY MORNING BREW

• Podchaser Introduces Industry-First Predictive Language Model. Through Predictive Demographics, Podchaser uses AI, as opposed to first-party data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience.

• Voice Translation, a feature powered by AI that translates podcast episodes into different languages in the podcast host's voice, is currently being tested by Spotify. Daniel Ek, CEO of Spotify, published a sneak peek of the technology. YouTube has also made efforts to AI-dubbe videos so that creators can more easily reach audiences around the world.

• First Ever Comprehensive UK Podcast Chart Announced by Edison Research. The first thorough UK Top 25 Podcasts chart has been released by Edison Research, the world's top podcast research company.

• Bright Future Ahead as YouTube Music to Become New Home for Podcast Fans and Creators! Google Podcasts will close, but YouTube Music will let you add any RSS feed to listen to your favorite shows. While over 100 new podcast from top apps and services launch on apple podcast

• Triton Digital Release the August 2023 Canda Podcast Ranker.Triton Digital's Podcast Metrics released the August 2023 Canada Podcast Ranker. Downloads averaged 14.1M weekly in August.

• Why AM/FM Radio is a great Place to promote Podcasts.Edison’s “Share of Ear” study finds in a typical day, two-thirds of podcast listeners also listen to AM/FM radio. All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.

In honour of International Podcast Day, data from YouGov Profiles reveals that the majority of Australians now listen to podcasts, with one in five (25%) and one in six (16%) saying they do so at least once per day. The remaining individuals (9%) or fewer (13%) listen to a podcast at least once per month. 40% of Australians (two out of every five) do not listen to podcasts.

Podcast listening is concentrated among younger Australians with 27% of those aged 25-34 listening at least once a day and 33% listening at least once a week. This group is followed by those between 35-44, 26% of whom listen to podcasts once a day or more, and 28% once a week or more. Listenership drops off among older age groups with three in five (61%) of 55+ adults saying they do not listen to podcasts at all.

Music (29%) is the top podcast genre amongst those who listen to podcasts followed by news & politics (17%) and comedy (14%) in second and third place. Science and true crime genre (10% each) bring up the rear of the list of top ten podcast genres amongst Australians.

Continue reading here ⬅️

What do habitual podcast listeners – the true blue podheads – get that other listeners don’t?

That’s an important question. If podcasting is going to continue to grow year after year, the industry not only needs to encourage more people to listen to their first podcast, but it also needs to understand how to get those who have tried a podcast to listen more often.

We had the privilege of getting some insight on this as Signal Hill Insights supported Sounds Profitable and their partners with their latest study, The Podcast Landscape. This is a foundational study – Sounds Profitable’s largest to date surveying more than 2,400 adult Americans – and offers broad and deep learning about podcasts and how they are perceived by a vast range of different subgroups.

Habitual Podcast Listeners – Big Listeners, but Still a Small Slice of Americans

One of the segments identified in the study are the habitual listeners. You probably know a few of them. You may be one yourself. They have made podcasts part of their life. They listen to podcasts for 5+ hours a week, making them a core audience for podcast advertisers. And they’re influential, with more than 4-in-5 recommending podcasts to others in their social circle.

But there is clearly room for growth. These habitual listeners currently represent only 5% of all adult Americans, according to The Podcast Landscape study.

What are their secrets? What do they know about listening to podcasts that others have yet to discover? And how can we share those secrets with others so the podcast industry can get more habitual listeners?

Continue to read here ⬅️

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• Off The Grid is a podcast about leaving social media -- essentially not needing social media in order to grow your business. It's great AND it's unbelievably practical.

• Multiamory It's a podcast that offers support and advice for modern relationships, regardless of the kind of relationship you are in - be it monogamy, polyamory, casual dating, or anything in between.

• Penpop .This show, co-hosted by EarBuds curator Dante DiDomenico, is currently breaking down blasphemous pop songs that stirred up controversy!

• Don’t Alert the Stans. This episode follows the hosts at a live podcast showcase in London who break down each song on the album Renaissance.

• Main Pod Girl. This show is hosted by three independent artists and they speak with female pop artists big and small on topics like award shows and songwriting.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

SUPPORTED BY SCRAPPY PODCASTING

• Rediscover The 80s and 90s Cultural Moments That Defined Us With IN RETROSPECT. Each week on IN RETROSPECT, Emmy-winning journalist Susie Banikarim and New York Times editor Jessica Bennett revisit a pop culture moment from the 80s and 90s that shaped them — to try to understand what it taught us about the world, and a woman’s place in it.

• Lipstick & Vinyl Podcast Network is acquired by REALM. Realm, a leading audio entertainment company with over 6000+ hours of content, announced last month that it had acquired the Lipstick & Vinyl podcast network – adding to their slate popular unscripted podcasts that appeal to women in their 20’s and 30’s

• AdLarge Joins Forces with Barometer to Elevate Brand-Safety Standards in Podcast Advertising. AdLarge announced the other day they have partnered with Barometer to enforce brand suitability and safety guidelines across the AdLarge Podcast portfolio.

• Food Network, TLC, HGTV and More to be Distributed by Acast in Exciting New Partnership. Warner Bros. Discovery has signed a new agreement with Acast, the largest independent podcast provider in the world, to become the exclusive podcast distribution and monetization partner for certain brands.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

LEAD PRODUCER

The Podglomerate is a leading firm for podcast production, marketing/audience development, and monetization. We bring curiosity to life through critically-acclaimed and award-winning podcasts ranging from narrative-driven stories and sound-rich dramas to branded series and interview shows. Since its start in 2015, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with our shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television.

POSITION

• Handle day-to-day production tasks on two current Podglomerate Productions and two Production Services contracts with the possibility of adding more, including (but not limited to):

  • Set deadlines, clearly communicate those deadlines and keep the team on track

  • Outline, produce, and assemble episodes throughout all stages of production

  • Direct hosts and talent while providing guidance, support, and best practices to ensure a high quality final product will be produced

  • Edit episodes, with an ear toward story crafting, structure, and exciting sound design.

    • Using: Adobe Audition, RX Plugins, Descript, Adobe Media Encoder

  • Ensure editorial, production, and technical quality of programming

  • Project-manage production schedules, workflow, roles, and responsibilities

  • Select clips for audio and video sharing on social media platforms

  • Review episode transcripts for any errors or updates prior to publishing

  • Review audio and video deliverables prior to publishing

• Work alongside multiple internal partners, stakeholders, executives, external partners and outside agencies

• Perpetually remain up-to-speed on the latest news in the entertainment, technology and podcasting space

• Work with the VP and Executive Producer to set editorial agendas and goals for shows.

• Work with internal and external production teams to provide notes on the engineering, editing, and mixing of productions

• Manage a team of junior editors, guiding and supporting their growth, assessing their performance

• Help guide the pre-production process in collaboration with host, clients, and producers.

To apply

To apply, please send a resume and cover letter to listen [at] thepodglomerate.com 

Please mention Podworks.io in your application.

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• Latino Podcast Listener Report 2023. The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2 p.m. ET. This year’s study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer.

• FREE 10 Day Podcast Incubator for Limited Series. This is a free ten day training to help you decide if launching a limited series podcast is a good move for your business and how to optimize the launch.

• Spark Media Ignite Conference. Welcome to the 2023 Spark Media Ignite Conference, the premier Christian podcast and communicators conference where creators, innovators, and enthusiasts unite to explore the limitless potential of the collaboration and growth.

• RMDS Q&A: How to Start a Successful Podcast. If you’ve been looking for advice about your podcast, Stone and Lee can help. They’ve hosted thousands of podcasts and helped hundreds of businesses start their own.

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

• Russell Brand's ability to make money on YouTube is no longer permitted. Only a few days have passed since several reports detailing the actor's alleged sexual assault surfaced before the decision to demonetize Brand's account was made.

• First-Party Measurement Solution for Advertisers is Launched by TikTok. TikTok launched Attribution Analytics, a first-party measurement solution to help marketing teams understand the social network's advertising solutions' bottom line impact.

• Join the Fiverr influencer programme to use your influence to earn money. Become a part of the expanding cohort of influencers who are capitalising on financial gains through the promotion of the world's foremost digital services marketplace.

• Inside the platform's marketing challenge, TWITTER users don't want to call it X.  The Harris Poll and Ad Age study explores public opinion of Elon Musk's rebranding of his company to X and whether it is gaining traction.

• Meta's business verification programme is expanding. Mark Zuckerberg announced Meta Verified will soon expand to Instagram, Facebook, and WhatsApp businesses at Meta's Conversations Conference in Mumbai.

Please contact us by sending a direct message (DM) to @realmikosantos and @podworks_io on Twitter if you have anything interesting to share because we love to hear them at [email protected]

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