🚀 Headliner Celebrates 6th Birthday Creating Over 72.9 Million Minutes of Podcasts

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Welcome back to Podwires

Happy Friday!!

The newsletter today is a little light because there are exciting things going on at the Kangaroofern Media Lab office. I am in charge of "The Evening Post AU," a brand-new evening newsletter with bite-sized news exclusively about Australia. Kindly lend your support to this as well.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

• Radio presenter, renowned journalist and 2000s British pop culture trailblazer, Kate Thornton announces a brand new season of her chart-topping podcast White Wine Question Time, featuring an interview with singer-songwriter and noughties icon, Anastacia.

• The News Agents have broken off their relationship with the company that helped establish the show as one of the UK's most well-liked podcasts.

• Following legal action from family members, podcasters who utilised AI to mimic the late US comedian George Carlin in a contentious comedy episode have reached a settlement with his estate.

• Christian Luiga has been appointed as Spotify's new Chief Financial Officer, the company announced today. Christian was the chief financial officer and deputy chief executive officer of the European defence and security company Saab AB before joining Spotify.

💥 Apple is sued by the Justice Department for monopolising the smartphone market.

As Apple attempts to promote its podcast monetization programme, which offers premium show subscriptions in exchange for a cut of the profits, the company may find itself in pay-for-play-type turmoil amid Department of Justice scrutiny over alleged power abuse in other areas.

Apple’s Broad-Based, Exclusionary Conduct Makes It Harder for Americans to Switch Smartphones, Undermines Innovation for Apps, Products, and Services, and Imposes Extraordinary Costs on Developers, Businesses, and Consumers

The Justice Department, joined by 16 other state and district attorneys general, filed a civil antitrust lawsuit against Apple for monopolization or attempted monopolization of smartphone markets in violation of Section 2 of the Sherman Act.

Recent observations indicate that a large number of podcasts included in the "browse" carousel of the Apple Podcasts app are part of this subscription service. Within the podcast industry, insiders have told Semafor that Apple has been pushing creators to sign up for the subscription service in an effort to gain promotional space.[Source ]

💥 Headliner Celebrates 6th Birthday Creating Over 72.9 Million Minutes of Podcasts

Six years ago today, the pink, purple, and blue smiley face you know and love came to be. Today, we want to celebrate all that we've accomplished together.

Highlights

Over 1.3 million podcasters in 193 countries have created with Headliner.

In total, podcasters have exported over 72.9 million minutes of content - that's just over 138 years' worth of podcasts! Here are some other highlights:

Now, that's a lot of podcasts!

More on Headliner

Today, Headliner is most famous for our audiogram tool - Make by Headliner. But, Headliner does so much more than "just" audiograms. Today, Headliner boasts a comprehensive tool kit to help podcasters grow their audience.

With Headliner, podcasters can edit, transcribe, promote, advertise, and connect their podcast across the web.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

💥 Podcast advertising: tips for getting the most out of it

Podcasting has become very popular very quickly as a great way to get information, have fun, and tell stories. With a growing audience and the unique ability to reach specific groups, it gives advertisers a great chance to connect with their audience more deeply and get their message across more clearly. What kind of communication works best for podcasting, though?

How is the effectiveness of this form of advertising different from that of other types? The research for this paper came from several studies that MeMo², a Kantar company, and Tonny Media did on advertising in podcasts. The information shed light on the effects of podcasting and how it can be made to work better with brand and campaign plans. In short, it's a useful guide for advertisers who are looking for new ways to get their message across.

The popularity of podcasting is reflected in the steadily increasing percentage of Dutch people who listen to podcasts; currently, 56% of the Dutch population indicates that they (occasionally) listen to podcasts1. This makes advertising in podcasts an interesting addition to the media mix. The strength of this medium is further reinforced by the fact that Dutch individuals are most receptive to advertisements in podcasts compared to other online channels. The Media Reactions 20232 survey by Kantar reveals that advertising in podcasts is considered the #1 AdEquity channel within online channels.

Also, people are more receptive to advertisements in podcasts than to commercials on TV. Ad Equity measures how receptive consumers are to advertising messages through various media channels. Particularly, the age group of 16-29 years is notably open to advertisements in and around podcasts. [ Source ]

White Wine Question Time, with Kate Thornton, is the podcast that brings together well-known friends, three glasses of wine and three thought-provoking questions. Discover the friendships behind the entertainment headlines, and listen in on their conversations for a side to the celebrities you've never heard before.

White Wine Question Time is a Stak production.

• AIR's Spring Gala: Tickets on Sale!. AIR’s 2024 Spring Gala is a night dedicated to celebrating the resilience and achievements of independent radio producers, journalists, hosts, podcasters, and audio enthusiasts worldwide.📅 Thursday, May 23, 2024 6pm - 10pm ET🚀 AIRMEDIA🎫 This event is FREE for AIR members. Use the discount code on this page to receive a free ticket at checkout. $10 for non-members.📍 The Greene Space, NYC

• RESONATE: How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field. 📅 Thursday, April 25 3pm PT / 6pm ET🚀 Soundpath🎫 Free📍 Virtual Online

• TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Podcasting is the most potent and favoured digital audio medium, and it keeps up its disruptive power year after year. A video series on "How to Run a Successful Podcast Campaign" was released by Audacy.

• Jay Nachlis wrote an article his Three Takeaways from Podcast Movement Evolutions that recently held in Los Angeles.

• Article written by Podbean The article "American Advertisers and Podcasters Can't Forget About Europe" is quite insightful. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

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