🎙️TODAY’S BRIEF

• 🔥 Headliner Launches Free Transcription Tool in Over 100 Languages

• 🚨 Podcast Insight: Understanding the Appeal of True Crime Podcasts in Today's Market

• 🌏 Podcast Elsewhere:  BINGE!, a video-first podcast hosted by celebrity friends Alex Jones and Harry Judd, has joined the Adelicious network

👋 Hi, Podsky!

Miguel here! I'm back from a trip to Bali, and thanks to Miko for taking care of Podwires newsletter while I was away.

By the way, will be launching another newsletter all about ventures, partnership and AI in podcasting this coming weekend headed by our editor at large Miko Santos

Thanks for continuing to support our newsletter, we cannot do it without you!

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 8 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

HEADLINER
🔥Enhancing Podcast Accessibility: Eddy's Language Expansion

Headliner, the leading solution for podcasters to create, transcribe, and share content, today announced that Eddy by Headliner-its free transcription tool-will be available in over 100 languages.

The Reason: This move furthers Headliner's goal of making podcasts more discoverable by adding non-English shows with accessible transcription and content creation. Eddy now provides 100+ language, non-English shows with easy and convenient access to transcription and branded content creation tools.

According to Essa Craig, Head of Marketing at Headliner, with Eddy's expanded language options, non-English podcasters can easily transcribe their episodes and make use of the Podcast Promo Pack -a vital tool when it comes to SEO and audience growth.

The Highlights: 

• Eddy's transcription, creation, and video clipping are designed to make promoting, engaging in, and discovering podcasts easier than ever.

• This expansion means more creators can generate transcriptions, captions, blog copy, social media posts, keywords, and more with ease, saving time for podcasters while helping them connect with their audience.

• With the major features and language expansion, Eddy considerably enhances accessibility, amplifies discoverability, and makes creation easier.

• It has also made it possible for non-English language shows to be transcribed in their native language, making their content accessible to people with hearing impairments. This way, the podcast will be accessible even to those who might not understand the native language of whatever they are listening to.

• Eddy's language expansion optimizes podcasts in searchability and accessibility for podcasters and for an audience, both current and potential.

Why it Matters: Eddy extends the reach and impact of podcasts by making them more inclusive and engaging, and his feature of language expansion will improve accessibility for audiences of non-English-speaking origins. Transcription and captioning in multiple languages are made possible with Eddy, enabling podcasters to connect with a worldwide audience and create a most inclusive and connected community around their content.

Our Take as Podcast Producer: From the perspective of a podcast producer, Eddy's language expansion feature takes it to a whole new level of reaching an audience and including them in the listening experience. Eddy can help podcasters reach a diverse audience from different backgrounds and cultures through transcripts and closed captions in several languages while building a more connected community around their content.

🗞️ TL;DR - PODCAST NEWS

• BINGE!, a video-first podcast hosted by celebrity friends Alex Jones and Harry Judd, has joined the Adelicious network to help listeners say goodbye to endless scrolling. The podcast aims to maximize leisure time by providing the best recommendations for watching, listening to, or reading without the hassle.

• Podcastathon is a charity event that groups podcasters together under a similar primary drive: to make a difference in this world. This provides an awareness and hopefully a support-driven bonding of members in the community of podcasting for great causes. Register Now

• The annual Arch D Radio Podcasting Awards have nominated five Blackfriars students in four categories, including Podcaster of the Year.
  

  
  
  
  

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📼 TRAILER MIXTAPE
New Podcast Show to watchout

• 48 Hours is set to launch two more limited series, "Murder in the Orange Grove: The Troubled Case Against Crosley Green" and "Candyman: The True Story Behind the Bathroom Mirror Murder," following the successful launch of "48 Hours: NCIS" on October 29.

• This fall, Play On Podcasts releases Julius Caesar in a modern verse translation by Shishir Kurup. Episode 1 will drop on October 14.

• Professor McCargo hosts the Talking Thai Politics podcast, bringing Southeast Asian politics to a global audience. The podcast, co-hosted by NTU's President, provides insightful discussions on Thailand's political landscape, featuring prominent figures like Pannika Wanich, discussing generational divide and key political movements.

  
  

Tune in now to the brand new podcast show! Listen at Trailer MixTape for all the latest Podcast Show.

PODCAST INSIGHT 
🚨 Understanding the Appeal of True Crime Podcasts in Today's Market

Edison Research has released the results of the True Crime Consumer Report, underwritten by audiochuck, a leading media company and True Crime podcast network; the report provides an in-depth look into the current trends and future outlook for True Crime podcasts.

The Revelation: 84% of the U.S. population aged 13+ were those who watched or listened to True Crime content through any medium. 42.2% of the U.S. population aged 13+ have ever listened to a True Crime podcast, while 17.7% are True Crime Consumers who listened to podcasts but not True Crime podcasts.

Zoom In: True Crime podcast listeners are far more likely than True Crime Consumers who don't listen to podcasts to take part in justice-related activities, from providing tips to solve cases to signing petitions about causes and raising awareness of cases. The other key finding here is that the listeners of True Crime podcasts are way more likely to donate money directly: 3.6 times more likely to donate to a cause or organization, and 3.3 times more likely to donate to victims and their loved ones.

Listeners of True Crime podcasts claim to be interested in the genre for the following reasons: 49% said the psychology behind actual crimes is interesting; 48% like the forensics behind a crime; 50% wanted suspense and thrill and another 50% wanted to solve a mystery. Perhaps one of the most interesting findings was that 89% of U.S. Weekly Podcast Listeners age 13+ have binge-listened to True Crime podcasts.

The Data: This study, fielded in May 2024, was carefully weighted to reflect the gender, age, and ethnicity distribution of the U.S. population. It involved twenty-four in-depth interviews with a diverse range of consumers of True Crime, both podcast listeners and non-listeners, to make sure all opinions and thoughts were taken into consideration. Additional data for The True Crime Consumer Report were provided by Edison Podcast Metrics™.

Why it matters: The popularity of True Crime podcasts, if acknowledged, goes a long way in creating content and advertising targeted at this most engaged audience. Furthermore, this will serve as key insight into the development of future podcast creation and marketing strategies tailor-made for the True Crime genre.

Our take as Podcast Producer: The closest one can come to adapting his content for maximum reach and appeal is to constantly stay abreast of listener preference and behavior as a podcast producer. Using the data from the True Crime Consumer Report, one can craft a material that speaks more to the current listeners and gains new ones.

Full Report Below 👇

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IN COLLABORATION WITH SOUNTHPATH
🎧 Introduction to Story Editing

ABOUT THIS CLASS

There’s a common assumption that if you’ve been a producer for long enough, you can transition seamlessly into the role of editor. But story editing involves a specific skill set and a nuanced bedside manner. In this class, you’ll learn how to think like an editor, and you’ll gain the tools to help others craft tightly woven stories. 

We’ll discuss how to evaluate pitches, help producers focus their stories, support them in the reporting process, and conduct live edits. We’ll also cover best practices for providing structural feedback and line edits at different points in the production process, and how to offer rigorous critiques without disillusioning the producer.

Geared toward producers with little or no editing experience, the course will involve hands-on practice, a few homework assignments, and a live group edit. If you’re working on a story and would like to have it edited in class, please let me know on the first day of class. 

📅 Monday, December 2
Wednesday, December 4
Monday, December 9
Wednesday, December 11
🛎️ 2:30 -4:00 pm PT / 5:30 -7:00 pm ET
⏲️ 4 × 90 minutes classes
💻 Virtual
💵 $335 AIR members 
$385 non-members

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

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📌 NOTICE BOARD

• September 18 : Radio Academy Festival 2024 - London, UK

• October 3 & 4 : International Women's Podcast Festival - London, UK

• October 8 : Café Convos: A Networking event by BIPOC Podcast Creators - New York, USA

• October 18- 20 : Afros & Audio Podcast Festival - Baltimore, MD

• January 16 -18 : Podfest Expo - Orlando, USA

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Podcasting is always changing, and creators have to make a tough choice: should they focus on YouTube's huge reach and easy discovery, or should they stick with traditional audio platforms, where listeners are really engaged? Shrikant Joshi wrote a great article about it: YouTube vs RSS.

• Cassandra Mitchell wrote a lovely article about the power of authentic storytelling. It's a great read if you're looking to build loyalty and trust in your podcast audience!

• I just read the most interesting article by Signal Hill Chief Insights Officer Paul Riismandel! He wrote about how to make ads more effective, going from "data-driven" to "insights-driven." It's a great read, and I highly recommend checking it out!

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️Rode - is an Australian-based audio technology company specializing in the design and manufacture of microphones, headphones, audio interfaces, and audio software.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

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