Here's what you missed…PodcastOne on Nasdaq

• Americans have listened to podcasts 45% more in the past five years and more than doubled in the past decade. The Infinite Dial report by Edison Research, the Nielsen Scarborough Podcast Buying Power report, and the Nielsen Podcast Brand Impact norms database were used to create the report.

• Luminary partners with Acast to bring Luminary Original podcasts to wider audience. Acast, the world’s largest global podcast company, and Luminary, the premium podcast network, have announced a strategic partnership to broaden the reach of selected Luminary Original podcasts.

• First-Ever Auto Brand "Share Of Ear" Shows Owners Are Listening: 60% of all in-car tuning is AM/FM radio, and 85% of in-car audio is ad-supported. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.

• Libsyn Reveals Podcast Ad Rates for August 2023. Podcast advertising rates for August 2023, including the highest and most accessible CPM categories, were announced by Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers.

LiveOne CEO Robert Ellin and PodcastOne President Kit Grey led a group of podcasters as they rang the Nasdaq opening bell on Friday, more than a year after it initially announced plans to split off PodcastOne into a free-standing public company. When the stock "PODC" debuted at $8 per share, it was priced at the low end of the range that had been previously disclosed, giving PodcastOne a $230 million market value.

PodcastOne, founded in 2013 by network radio executive Norm Pattiz, was acquired by Live One (then LiveXLive Media) in May 2020. It then announced its July 2022 plan to spin off PodcastOne. Ellin said the move was made to address LiveOne's stock undervaluation and the podcast division's contributions to the parent company. Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalisation Solutions, LiveXLive, and PPVOne are also LiveOne subsidiaries.

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Edison Research took a sample of over 40,000 interviews with podcast listeners and made profiles of the audiences of the most popular shows with a level of accuracy and detail that no other service can match.

This week, Edison Research examined which programmes are best at attracting listeners with high incomes. These are the top ten shows, and more than half of their viewers come from households with an annual income of over $100,000 for each of them:

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1. Grief doesn't have to be grim. That's why when I talk about it on this podcast, it’s about dealing with grief and loss in a way that influences the changes you want to make in your life.

2. The Therapy for Black Girls podcast is a weekly conversation with Dr. Joy Harden Bradford, a licensed psychologist in Atlanta, Georgia, about all things mental health, personal development, and all the small decisions we can make to become the best possible version of ourselves.

3. The host of this podcast, Carlos King, is the Andy Cohen of Black reality television. He's the former executive producer of The Real Housewives of Atlanta and New Jersey, and helped these franchises become household names. Carlos goes behind the scenes of reality TV shows' most iconic moments, and in this episode, he ranks the top five reality shows of 2022.

4. Demetria L. Lucas, cultural critic and author of A Belle in Brooklyn and Don't Waste Your Pretty, muses on pop culture shenanigans, dating and relationships, and everything worth watching on any size screen.

5. Every Wednesday Brown Ambition helps you unapologetically build wealth by saving, investing and making smart career choices — on your own terms! Your hosts are personal finance expert and journalist Mandi Woodruff and Tiffany "The Budgetnista" Aliche, an award-winning financial educator and author of the New York Times bestseller "Get Good With Money".

CURATE AN PODWIRES LIST

• Podworks.io Podcast 101 from the Experts.  This 10 part instructional video series for early-stage podcasters that covers everything from audio production to making money is courtesy of our friends in Podcasting.

• How to Start and Grow a Podcast With AI. The global podcasting market was valued at $18.5 billion in 2021, and it’s expected to grow to $130 billion in 2030.

• How to promote a Podcast. The team at Buffer has done extensive research on the best methods and tactics for getting podcasts downloaded as frequently as possible, seen by as many people as possible, and hopefully listed on iTunes' New and Noteworthy list. They have come up with a list of 10 tactics for promoting podcasts that they encourage you to try.

• How Podcasters Are Making Up to $19,000 a Month Without Talking. Wouldn’t it be great if you could rack up 50,000 downloads a day from a podcast that you don’t need to plan for, or even speak into the mic?

• Exclusive multiyear partnership between ABC Audio and Lisyn's Advertisecast has been announced. ABC Audio announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting ad buyers and content creators.

• White Noise Podcast Promotion on Spotify Will Be Reduced. Spotify is taking action against "white-noise" podcasters, cutting off advertising support for authors who only offer relaxing noises like rain or chirping birds.

• SiriusXM creates a podcasting brand safety and suitability tool for advertisers. Broadcasting company SiriusXM on Thursday introduced a brand safety and suitability verification offering for podcast advertisers and agencies.

• PodPod and Campaign launch Audio Advertising Awards. PodPod has launched a new Audio Advertising Awards programme, in partnership with sister brand Campaign, to celebrate creative and commercial achievement in the field.

• Grants For Podcasters and Audio Creators. BUILD is an audio-first learning podcast platform with classes made by the industry professionals

• Staying Creatively Brave When Working with Brands. In this 3-part series, the Pacific Content team shares its secrets for making award-winning podcasts for brands that achieve our clients’ business goals, and delight our listeners.

• From Mic to Mastering, an Audio Engineers' Journey. From the award winning audio team at Pacific Content, this 4 part class is designed to help podcast producers of any experience level improve the sonic quality of their project.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• Audio Director -Mamamia. The Audio Director is responsible for overseeing the strategic and operational aspects of the Mamamia Podcast Network. As the brand guardian, you will lead the expansion of our podcast offerings and ensure alignment with strategic content priorities.

• Podcast Scriptwriter. Audiochuck is seeking a seasoned storyteller who loves research and can write suspenseful and compelling stories. Our ideal candidate is someone who can capture the voices of our hosts, the style, the story flow, the story elements, and the spirit of advocacy for victims of violent crime and their families within their writing.

• Senior Podcast Partner Manager - You'll also be the point person for creators in Indonesia working to increase Spotify’s appeal as a preferred platform and support their growth with the right tools and distribution strategy.

  More job postings here :

• Podbean to Host HR Event on Navigating Workplace Uncertainty. Embrace the dynamic world of workplace change with an illuminating presentation by acclaimed Change Management Strategist, Leadership Coach, and Author, Phil Buckley.

• Tiktok For you Summit Australia 2023. #Foryou Summit is returning in 2023 for an unforgettable afternoon of inspirations and education designed just #Foryou

• Amplify Your Audience: Navigating Discoverability as an Indie Podcaster. Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.

• Listen up! A primer on Today's Digital Audio Ecosystem. From the popularity of podcasting to advancements in high-definition audio streaming and more, digital audio is a powerful format worth adding to your marketing mix.

➡️More podcast events are here

• TikTok seeks additional social networking functions. In the past week, TikTok has posted a tonne of new job openings for positions that involve developing more social networking and private messaging features.

• Chat rooms for the community are now available on Patreon. Member profiles and community chats are two new features that Patreon is introducing to help members forge stronger bonds with creators and one another.

• 5 ad trends you should be paying attention to now, according to an agency expert. While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024.

Please contact us by sending a direct message (DM) to @realmikosantos and @podworks_io on Twitter if you have anything interesting to share.

Please feel free to email us at any time with your thoughts on anything we do because we love to hear them at  [email protected]