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👋 Hey there, I’m Miguel and welcome back to Podwires.

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Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Enhancing Podcast Experience: Spotify's Comment Feature

• 🚨 Podcast Insight: How Cultural Differences Affect Podcast Consumption

• 🌏 Podcast Elsewhere:

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Enhancing Podcast Experience: Spotify's Comment Feature

Spotify is testing a Comments feature for podcast creators to have a much-needed tool, engaging with their fans while managing the shows.

The feature will be the following:

This feature of Spotify for Podcasters increases engagement in podcasting. It aids the podcast hosts to get feedback in the form of comments, which further helps these hosts work better and be closer to an audience. It provides engagement with listeners, existence management, checking of statistics, and real-time growth to the podcasters. This has also provided listeners an opportunity for two-way communication with their favorite podcast hosts, thereby setting up a relation between the hosts and audiences.

Why does this Matter ?

All-new, enhanced Spotify for Podcasters mobile app to improve the podcasting experience for creators and listeners alike, Interactive listeners come back up to four times more frequently to a show within 30 days, and can yield up to twice as many lengths per month as the ones that didn't make use of the interactive features. Join chat with fans as they watch or listen to the shows of favorite podcasters.

Finally, with Spotify's comment feature, podcasters and listeners alike will find advantages in the fact that it will be more organized on Spotify with podcasters present and provide them with the opportunity to communicate and engage their fans.

Our Take :

Of course, for those who produce podcasts, these new features will give much better levels of interactivity and engagement. Seeking feedback and being able to respond will surely help us tailor the content much better to the taste and personality of the audience.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨How Cultural Differences Affect Podcast Consumption

There are quite some differences between the podcast listening habits of the UK and those of the US. In the UK, a higher percent of the weekly listeners were likely to listen while walking or during their daily activities. In the US, it's only 6% who fit this description. This comes from a recent study that pollsters Edison Research conducted.

The revelations :

Whereas British listeners use public transportation to listen to podcasts at 6 percent, American listeners have a mere preference of 2 percent, with 14 percent walking.

This comes as more Americans are sipping weekly podcasts in cars because of car-centric commutes, with 15 percent of respondents being primarily American listeners in the car, with only 10 percent doing so in the UK—a distinct cultural difference in how podcasts are being listened to between the two countries.

The Data and Sources :

Edison Podcast MetricsTM, a source that has been gathering specific data on podcast listening in the U.S. and the UK for more than a year, offers this week's information on podcast listening locations. 

Why does it matter to podcast producers?

It just makes sense that knowing where listeners are most likely to listen can help podcast producers tailor their programming to their audience. They can base decisions on episode length—for instance, format—and even potentially partnerships with transportation or walking tour companies off the back of where their audience is consuming content.

Our Take

This information can help podcast producers make conscious decisions in an attempt to reach and engage their audience as much as possible. The producers can utilize the information to improve listener engagement by developing content and marketing strategies to attract more podcast followers.

• AIR is proud to announce the class of 2024 New Voices. These creative podcasters and public media makers are breaking boundaries and amplifying diverse voices.

• New Zealand Announced the Establishment of a One-Time Fund for Podcasting in Arts and Culture

• The BBC has just announced a fairly ambitious new package to support the UK audio sector, espousing increased speech programming investment, more commercial opportunities for production companies, a talent training partnership, and the return of the BBC Radio Indie Development Fund for 2024/25.

• BBC Studios Audio has appointed the podcast producer Annie Brown to an executive editor role to oversee its operation in the US.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• WONDERY is looking to hire a Marketing Associate, Wondery DE, Wondery Podcasts

• WONDERY is hiring a Managing Producer

• Reuters is looking for an experienced Podcast Producer

• July 14, 2024 : Podcasts & Pizza Chicago Audio Makers - Chicago

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

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