🚀 iHeart Audience Network Maintains Top Spot in August Podcast Rankings

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that it has released its U.S. Podcast Ranker for August 2024, showing that iHeart Audience Network continues to reign paramount.

The Revelation : iHeart Audience Network was number one with 69.3M average weekly downloads and 19.2M average weekly users. SiriusXM Podcast Network came in second with 42.7M downloads and 14.3M users. NPR News Now and Up First ranked in the top three for both downloads and listeners.

Zoom in: New entrants like FantasyPros—Fantasy Football Podcast, Hysterical, and Noble were an exciting addition in terms of both downloads and listeners. In return, another different set of content creators, The Joe Pags Show, and Money Making Conversations Master Class, joined the fray.

Data and Sources: As a leading and trusted source in the industry, Triton's Podcast Metrics delivers a standardized and reliable way to evaluate podcast audience data against average weekly downloads and users according to the v2.1 IAB Podcast Technical Measurement Guidelines. The data delivered will be for informed decision-making to content creators, marketers, media buyers, and the audio industry.

Why it matters: The rankings speak to consistent leadership from iHeart Audience Network in the podcast world. Far and away leading podcast publisher by reach and engagement for its innovative content, among other strategic marketing, these numbers have shown just how critical it is to build engaging content to attract and retain listeners as podcast popularity continues to grow.

Our take as a podcast producer: This is the perfect tool to understand audience preferences and stylize our content more in tune with the preferences of listeners. It's time we leveraged this data to optimize our strategies in engaging and growing the audience base for the show.

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