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- 🚀iHeart Audience Network Takes Top Spot in US Podcast Ranker
🚀iHeart Audience Network Takes Top Spot in US Podcast Ranker
Podwires Team
August 17, 2024
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Image: Triton Digital
In a just-released July report, Triton Digital announced that iHeart Audience Network had regained the top spot on the Top Sales Networks Report in the US Podcast Ranker as measured by Triton's Podcast Metrics measurement service.
The Details:
iHeart Audience Network got the #1 spot with 66.4M Average Weekly Downloads and 18.4M Average Weekly Users.
It was followed by SiriusXM Podcast Network with 38.5 million Average Weekly Downloads and 12.8 million Average Weekly Users, staying at #2, while NPR remained at #3 with 25.3 million Average Weekly Downloads and 6.3 million Average Weekly Users.
The top three most downloaded shows this reporting period were #1 NPR News Now from NPR, #2 Up First from NPR, and #3 Dateline NBC from NBCUniversal News Group.
The top three podcasts for listeners came in again this week: NPR News Now from NPR, again at #1; Crime Junkie from audiochuck, again at #2; and Up First from NPR, again at #3.
Other Debuts:
Downloads and listeners premiered several podcasts during July. Among them are the Cancelled with Tana Mongeau, the Bongino Report Early Edition with Evita, The Steve Harvey Morning Show, and Embedded. Others were Missing in America, Where Everybody Knows Your Name, Listen to the Story, and The Sean Hannity Show. These also premiered and ready for listening to. The shows were produced by different platforms.
The Data :
The top sales network reports, ranked by average weekly downloads and users, are supported through IAB Podcast Technical Measurement Guidelines. Triton's Podcast Metrics assures the IAB Tech Lab's validation and transparency of audience data for content creators, marketers, media buyers, and the audio industry alike.
Why it matters:
The rankings show that news and true crime podcasts are still in demand for listeners. The continued placing of NPR points to the strength of their content in podcasting.
Our Take:
These rankings may help us better understand the tastes and trends of the audience so that with the same, we can tailor content better to engage listeners and attract more advertisers. In a competitive industry like podcasting, it is data-driven insights such as these that will help shape strategic decisions toward success.
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